مطالب

This study examines Ursula K. Le Guin’s The Word for World is Forest (1972) as a speculative representation of colonialism and resistance. The novella portrays a brutal encounter between Terran colonizers and the indigenous Athsheans, where colonialist exploitation threatens their identity, culture, and peaceful nature. Although existing scholarship on Le Guin’s work has explored ecological and feminist dimensions, this paper fills a gap in knowledge by examining other aspects, namely, colonial violence, dehumanization, and the process of decolonization. Through thematic and close textual analysis and drawing on the decolonial thought of Aimé Césaire and Frantz Fanon, the postcolonial critique of Gayatri Spivak and Homi Bhabha, and Amílcar Cabral’s modes of resistance, this paper reflects on the traditional colonial dynamics to subvert its claim of progress and expose it as an enduring system of exploitation. It further examines resistance as a multi-layered phenomenon that both challenges and replicates colonial power dynamics. While portraying how hybrid identity enables new forms of agency within the process of decolonization, this paper contends that colonial domination goes beyond physical violence and oppression to encompass epistemic violence, cultural transformation, and deformed identity. Ultimately, it underscores the continuing relevance of Le Guin’s novella in critiquing imperial legacies through its imaginative futuristic context that transcends traditional colonial structures.

Having a comprehensive view of digital marketing capabilities is essential for companies to survive in the revolutionized digital world. Specifically, in B2B commerce, is a game-changer, turning complex sales cycles into efficient that boost client engagement and drive rapid growth. Accordingly, the purpose of the present research is to design a model for developing digital marketing capabilities in B2B markets. Emphasizing B2B marketing, this research has adopted a qualitative approach. A model is developed through grounded - theory and in-depth semi-structured interviews with 12 experts of medical and industrial gases industry. The collected data has been analyzed with the three-step coding method and Nvivo10 software. The data has categorized into 6 main categories including; casual conditions (dominance of the Internet, development of international relations in B2B markets and digital marketing features), intervening conditions (manager's attitude and cooperation of different units of organization), contextual conditions (changing the way B2B customers choose suppliers and predominance of classic approach in B2Bmarkets), methods (e-mail marketing, website, etc.), consequences(customer retention and loyalty and increasing the growth rate of the organization) and main phenomenon (development of digital marketing capability in B2B market). This model provides a comprehensive mental framework for the managers of this field regarding the capabilities of digital marketing.

The present study surveyed the potential role of podcasting and blogging in improving Iraqi intermediate EFL learners’ motivation. To this aim, 45 learners (in three intact classes) were selected from a language institute in Iraq through convenience sampling. The participants were then randomly assigned to one of the three groups (podcasting vlogging, and control). Successive to administering the motivation scale as pretest, the researchers initiated the intervention, which lasted for 14 sessions and seven weeks, with the classes being held twice a week. After holding the posttest, and at the culmination of quantitative phase of the study, 14 participants (seven students from each experimental group) were selected to take part in a semi-structured interview. They were asked to provide their opinions on how podcasting and vlogging can improve their motivation. The data collected for the quantitative phase were analyzed using one-way ANOVA and as regards the qualitative phase, thematic analysis was employed. The results demonstrated that both podcasting and vlogging groups exhibited higher degrees of motivation in comparison to the control group following the treatments. Moreover, the findings suggested that there was no statistically significant difference between the groups that engaged in podcasting and vlogging. The qualitative analysis indicated that the participants had positive attitudes about using podcasting and vlogging to improve their motivation. The findings are thought to have fruitful implications for teachers, learners and other educational stakeholders at the context of Iraqi institutes, particularly as regards the proper integration of technology into language learning process.

Talking about the history of relations between European countries and Iran dates back to the Safavid era. Almost from the beginning of the relations between Iran and Europe, the importance of dealing with a country with the geographical coordinates of Iran became apparent to all European leaders; This unparalleled importance led to a countless European departures toward Iran over the years and the history of Iran witnessed the presence and influence of European forces. The hypothesis of this article is that After the Islamic Revolution, the relations between the Islamic Republic of Iran and Europe have undergone significant changes, and the logic governing Iran-Europe relations has completely changed. In fact, it seems following the Islamic Revolution, the relationship between theses actors, entered a state where even changes in governments and policymakers, the occurrence of various influential events, and efforts by both sides to improve relations, did not lead to continual progress. This indicates the presence of a fundamental factor in Iran-Europe relations that has consistently weakened their interactions over the years. But What is this fundamental factor that transcends all changes and influences their relationship? By employing discourse analysis methodology, The findings of this article suggest that the primary factor affecting the improvement or deterioration of Iran-Europe relations is the different and often conflicting discourses of these international actors; which serves as the main structural element shaping their interactions. This basis factor, brings two additional categories of factors—domestic and external ones—that play a secondary role in shaping Iran-Europe relations.