درخت حوزه‌های تخصصی

Purpose: Education is one of the important factors of economic and social development and the education industry is one of the largest and most tangible industries in the world. Therefore, the aim of this study was to providing a customer value maturity model based on the dynamic capabilities of educational institutions. Methodology: This study in terms of purpose was applied and in terms of implementation method was qualitative. In this study number of 15 people after checking the inclusion criteria such as work experience of at least 10 years and at least bachelor's education with using the purposive sampling method were selected from among the experts of non-governmental educational institutions of the senior school in Tehran city. The tool of the current research was a semi-structured interview with selected experts, which its validity was confirmed by the triangulation method and its reliability was calculated by the method of the coefficient of agreement between two coding 0.88. Data were analyzed by content analysis method. Findings: The results of the present study indicated that for the customer value maturity model based on the dynamic capabilities of educational institutions were identified number of 268 open codes in 5 core codes or levels, respectively including the analysis the value proposition of customer, definition and design the value proposition of customer, management and expansion the value proposition of customer, implementation and execution the value proposition of customer and evaluation and optimization the value proposition of customer. Therefore, the educational programs in the customer value maturity model based on the dynamic capabilities of educational institutions were drawn at five levels based on the level of maturity and value. Conclusion: According to the identified codes and levels for the customer value maturity model based on the dynamic capabilities of educational institutions can be taken an effective step in the direction of customer value maturity.

Purpose: Considering the growing trend of education and training of entrepreneurs in the world and in our country, nurturing entrepreneurs and entering into business and creating their employment is one of the basic concerns and curiosities of the administrators in universities. Methodology: Therefore, the general purpose of the research, is the design of the model of education and training of entrepreneurs in Azad Islamic universities of Mazandaran province. The nature of the current research is exploratory and qualitative data is used in it. The statistical population of the research is experts and educational managers of Islamic Azad Universities. This group was selected to conduct the qualitative part of the research and participated in the interview process. In this field, the researcher used the snowball method to reach theoretical saturation, which reached theoretical saturation after in-depth interviews with 10 elites and experts. The data was collected using in-depth and semi-structured interviews and data analysis was done with the qualitative method of Foundation Data Theory. Findings: Based on the results, it was found that the factors affecting the education and training of entrepreneurs have three dimensions (contextual factors, causal factors and environmental factors) and consist of fifteen components. And it was shown that the consequences of education and training of entrepreneurs have 4 dimensions of improving entrepreneurial attitude, increasing well-being, continuous continuity and developing entrepreneurship with 14 components. And the strategies also have 2 dimensions, educational strategies and educational strategies. Its indicators are presented separately. Conclusion: The model of education and training of entrepreneurs to managers of Islamic Azad Universities can be used as a practical and comprehensive package in which many important details related to general concepts are seen, for all managers of Islamic Azad Universities and executive bodies in general. it is suggested.