درخت حوزه‌های تخصصی

Purpose: Considering the role of marketing in the sale of various products, the aim of the present research was to investigate the impact of effective marketing factors on increasing film sales. Methodology: This was an applied quantitative correlational study. The study population included media producers, directors and experts in 2019. A total of 294 participants were selected using convenience sampling according to Cochran's formula. The data collection tool included a researcher-made 34-item questionnaire, the validity of which was confirmed by expert opinion and factor analysis, and its reliability was estimated at 0.83 by using Cronbach's alpha method. Data analysis was carried out using correlation coefficients and structural equation modeling methods in SPSS and LISREL software. Findings: The results showed that all nine subscales of effective marketing factors including evaluation and identification of the target audience, evaluation and identification of market opportunities, evaluation and identification of the topic, evaluation and selection of film elements, evaluation and selection of appropriate advertising strategy, evaluation and selection of appropriate promotion strategy, evaluation and selection of the appropriate distribution system and channel, evaluation and selection of the appropriate pricing strategy, and the use of methods, tools, and potentials to increase sales had a direct and significant effect on the increase in sales of social drama films (P<0.05). Conclusion: The results indicated the effective role of all marketing factors in increasing the sales of social drama films. Therefore, planning to use effective marketing factors to increase film sales seems necessary.

Purpose: Penal procedure is a long process starts from crime discovery and ends to penal verdict execution. The result of such process can be observed in final step of penal procedure, that is, penal verdict execution. Convictions mentioned in penal verdict in Iranian legal system are too diverse so they can be initially divided into financial and nonfinancial convictions. Methodology: The present research is applied in terms of purpose and content analysis method. In the organization of research, the documentary and library methods have been used and the information analysis has been obtained qualitatively and based on the inference of the researcher on the sources and texts. Findings: The execution of penal financial convictions including cash fine, property restitution, crime – related loss, blood money, expropriation and destroying the assets are encountering with a series of radical challenges. Iranian Penal Procedure Law (2013, amended in 2015) and law on How to Execute Financial Convictions (2015) have resolved some relevant problems while some issues such as abusing the payment of financial convictions in instalments, the possibility of abusing in proving insolvency by the attestation of two witness, transferring the burden of proving losing party’s affordability to winning party are still remained. Conclusion: In this vein, some conflicts between legal provisions, transferring procedure previous problems to penal verdicts execution, lack of an independent and strong structure and machinery to execute penal verdicts are, inter alia, the most important challenges for executing penal financial convictions in Iran.