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EXTENDED ABSTRACTINTRODUCTION With the increase in population growth and the problems of the planet, researchers have paid more attention to the phenomenon and behavior of greenwashing. Greenwashing behavior is a situation according to which companies and businesses present unhealthy products and services as green and organic (Wang et al., 2019). This study generates new insights for emerging markets and provides potentially important information for academics and practitioners on greenwashing behavior. It can be shown that almost half of people's income is spent on buying food products (Mishra & Sharma, 2012), so the quality, safety and performance of such products have attracted the attention of customers, consumers and shareholders (Bhattacharya, al. , 2012).), in addition, environmental protection has faced problems in the country due to the limitations of greenwashing regulations and their unclear and imprecise implementation. In the field of food products, national regulations on organic and green labels have not been determined, so many companies and food industries can use greenwashing behavior well and show themselves to be environmentally friendly (Chen & Chang, 2012). With these explanations, it is possible that customers are skeptical about green claims and the purchase of green products in society will decrease, which in turn will have harm to people in terms of safety and health, and its consequences for the environment include It will be pollution and destruction of ecosystems (Hai et al., 2017). Due to having industrial companies, Khuzestan province is exposed to industrial and environmental pollution (Guo et al., 2014). In the past years, suggestions for minimizing the environmental effects of waste, access to green life, and maximizing the capacity of using green food industry products, which can reduce their potential effects by using the phenomenon of greenwashing, have not been presented by researchers. As a result, it is vital for consumers to review their product consumption practices and move from non-organic products to green products. By observing these cases, in this research, we will seek to investigate the phenomenon of greenwashing and explain the mechanism of its effect on the intention to buy green. METHODOLOGY The current research is in the field of descriptive and survey research from the methodological point of view. Also, from the point of view of the implementation method, the current study has two phases: library and field. In the library phase, the researchers presented the research model by using the literature review and the existing experimental background. The authors' tool for this has been the use of library resources. In the field phase, the authors distributed questionnaires in order to test the fit of the model and research hypotheses. Finally, 276 healthy questionnaires were collected and analyzed using the structural equation modeling method based on the partial least squares approach. FINDINGS The authors present the findings of this study in two basic steps. The first step of the findings is related to the fit and validity of the research model. The second group of findings of this research includes the confirmation of all research hypotheses, which are summarized in Tabel 1: Tabel 1. The results of the test of research hypotheseshypothesesPathPath coefficientT StatisticResultH1greenwash  Green Purchase Intention-0/3166/045supportedH2greenwash  Green Word of Mouth-0/81940/944supportedH3greenwash  Green confusion0/82740/476supportedH4greenwash  Green Skepticism0/77129/208supportedH5Green confusion  Green Purchase Intention-0/2695/833supportedH6Green Skepticism  Green Purchase Intention-0/1353/053supportedH7Green Word of Mouth  Green Purchase Intention0/2545/218supportedH8greenwash  Green confusion  Green Purchase Intention-0/1042/985supportedH9greenwash  Green Word of Mouth  Green Purchase Intention-0/2085/596supported  CONCLUSION The current research encourages and supports food industry marketers to create credible green claims that not only improve their business status, but also enhance their environmental programs. The results showed that some food industries have a high risk due to consumers' pessimism towards the greenness of their activities and services. Managers should focus on several environmentally friendly methods to reduce consumer cynicism. Managers should increase the transparency of environmental performance, and in addition, non-governmental organizations can audit companies' environmental reports and fine companies that engage in greenwashing. With these words, it is expected to be able to help control greenwashing behavior and green doubts to some extent.

Technological advancement in recent years has compelled central banks to look for new ways to effectively provide payment systems that are fast and more convenient compared to traditional paper-based payment systems. It has led to the birth of the concept of digital currencies issued solely by central banks called Central Bank Digital Currency (CBDC). As this concept is relatively new, there is ongoing research being conducted by several central banks worldwide, and while the research work done thus far has answered many questions, there remains a number of unsettled issues and questions. This paper aims to delve into the literature on this concept and focus on several key questions like the reasons for issuing digital currency, payment systems efficiency, and the advantages and disadvantages of digital currencies issued by central banks. Answering these questions could substantially help figure out the usefulness of creating a new payment method alongside the current payment system. However, extensive future research is required for a comprehensive understanding the effectiveness and usefulness of digital currencies.

   The objective of this study is the analysis of long-term consumption behavior which can be used for a better understanding of consumption behavior and for a proper view of the effectiveness of monetary policy in Iran. In this study, consumption has been expressed as a function of earnings and stock prices and, also, asymmetric cointegration method has been used. Cointegration tests have proved the long-term relationship existing between consumption and its determinants. In the short-run, also, the causal effects of the stock price change on the consumption were confirmed and the results showed that the negative shocks are corrected after four periods and the wealth effect is totally lost. In contrast, when the stock price shocks cause consumption shift upward the long-term trend, the effect of wealth on the Iranian people consumption behavior is proved. In other words, consumption attaches upward and the positive shocks due to stock price shocks are not corrected. Therefore, the implementation of the expansionary monetary policy may lead to increased total economic production.   JEL classification:E21, C22