درخت حوزه‌های تخصصی

Export is a crucial driver of economic growth in various countries and significantly contributes to a country's entry into global markets and enhances economic success. In developing countries such as Iran, economic and social development programs prioritize the expansion of exports, particularly high value added agricultural products. The growth in non-oil exports, such as dried fruits, and the entry of domestic producers into new global markets have led to an increased demand for Iran's export products. This has also resulted in higher production levels, increased employment opportunities, and higher value added in the related activities. To enhance export performance, which is a crucial measure of a company's success in utilizing its resources and capabilities in the international arena over a specific period of time, it is important to focus on improving marketing strategies and specialized knowledge. Therefore, this research aims to examine the impact of marketing mix and specialized marketing knowledge on the export performance of small and medium-sized enterprises (SMEs) involved in exporting dried fruits in Mashhad, Iran in 2022. A total of 80 questionnaires were distributed among senior managers, board members, and business managers of dried fruits SMEs using the available sampling method. Structural equation modeling was employed for data analysis and test of research hypotheses. The statistical data and structural equation modeling revealed that the joint impact of marketing mix and specialized marketing knowledge has a positive and significant influence on export performance. In order to improve the company's profitability, it is essential for senior managers and sales managers to recognize the significance of these two factors and undergo relevant training to acquire the necessary skills. Moreover, managers should make effective use of appropriate distribution channels to expand their exports. Simultaneously, they should consider adapting product quality and packaging to align with the preferences of foreign buyers.

Technical and fundamental analysis are the two principal methods for studying financial markets. However, access to internet and social media helps investors make better decisions. Social media has turned into a source of information for investors. Surowiecki (2005) found social media can predict better than individuals, known as the Wisdom of the Crowd. In this study, we tried to evaluate the wisdom of the crowd’s potential to improve stock price prediction accuracy. So, we developed a prediction model by Long Short-Term Memory based on the wisdom of the crowd. Persian users' opinions on Tehran Stock Exchange stocks were gathered for 8 months and classified as buying, sell, or neutral. During the research period, people mentioned 823 stocks and 52 stocks, which had over 100 recommendations, were chosen. Prediction model accuracy was increased for 19 stocks. While, for 33 stocks were not more accurate with the wisdom of the crowds and social media features. It is important to note that investors apply critical thinking. The wisdom of the crowd can be one input to the decision-making process, along with other related factors. The wisdom of the crowd provides an opportunity to access vast and diverse information. Getting opinions from various people can provide valuable insights into economics and investment preferences. The wisdom of the crowd can help reveal the flow of money. The combination of the wisdom of the crowd, fundamental, and technical analysis can be a useful tool for traders in detecting capital flow and profitable opportunities.