درخت حوزه‌های تخصصی

At the current competitive world, managers of organizations should respect desires of customers and pay specific attention to factors affecting customer’s behavior to provide conditions for better realization of organizational goals and customer’s satisfaction. This study is a descriptive-analytical study and statistical population in this study consists of customers of Southeast Tehran Tejarat Bank Branches. The aim of this study is to investigate the impact of social, cognitive and emotional factors on customer’s behavior of Southeast Tehran Tejarat Bank Branches. Sampling is done using two-step cluster sampling method and 300 samples are selected through the list of long-term depositors of bank (N=1400). The data have been collected using questionnaire and using SPSS software have been analyzed and descriptive and inferential statistical methods including Pearson correlation and linear regression. The results obtained from testing research hypotheses show that there is strong and significant relationship between social, cognitive and emotional factors with customer behavior of Southeast Tehran Tejarat Bank Branches. Therefore, it could be mentioned that paying attention to these factors has significant effect on supplying better services and gaining customer’s satisfaction.

Lifestyle which encompasses social, cultural, and economic factors deeply impacts upon the people's behavioral patterns and mental attitudes. One of the manifestations of lifestyle is the quality of selecting living places, which in turn influences the architecture of the houses. The purpose of the present study is to examine the extent to which modern lifestyle affected Hamadanian people`s lifestyle as well as the architecture of their houses during the first Pahlavi regime. The study adopted a historical-interpretive analytical method which describes the modern lifestyle of Hamedanian people by taking the transition from tradition to modernity into account and investigates the conceptual components of the architectural modernism of the houses using architectural space analysis. The data for the study were collected through library resources and field study. The sampling method for the field study was purposive. To this end, all the houses built during the first Pahlavi regime which had documents and were possible to visit for a filed study were examined. The results provided evidence for the modernization of people`s lifestyle which led to new concepts of modern lifestyle, such as consumerism, the development of social interaction, the initial formation of civility, social distinction and status, and social importance of women. Moreover, the findings show that changes in lifestyle resulted in the formation of three different architectural patterns. Garden houses, street houses, and evolved traditional houses were considered as reflections of architectural changes. These evolutions show the changes in people`s lifestyle as a result of transition from tradition to modernity and the evolution of architectural space due to the changes in the quality of modernism style of life.

The objective of present study was to identify and evaluate the organizational structure of agile universities. The research method was mixed (qualitative-quantitative). Statistical populations in the qualitative section consisted of 18 researchers in the field of organizational agility and were selected by purposive sampling method. Statistical society in quantitative section consisted of 150 members of the faculty of management at the University units of Mazandaran province. These subjects have been teaching in the universities at least for 10 years. Stratified random sampling was done considering the size of the faculty members in each college. The sample size was 90 people calculated based on Cochran Formula. Data collection tools in qualitative section were semi-structured interviews and questionnaire respondents agreed determining factor in the quantitative part questionnaire had 25 questions drawn from the results of the interviews. This question has two dimensions and evaluated the existing and desired agile organizational structure. In the qualitative data analysis methods, using the technique of open coding, axial, and selective and Kendall test showed agreement among experts; In the quantitative data analyses using descriptive and inferential statistics were used. The qualitative findings stage of the existence of qualitative show there are 7 factors and 25 indexes. Kendall's coefficient of agreement for the issue of the right size were (0.72), improving the organizational level (0.66) decreased organizational formalities, (0.67), effective communication, (0.69) now and integration (0.61) the center of decision-making (0.67) and the improvement of human resources. So these concepts were introduced as aspects of organizational structure. The findings of this assessment indicate that between the status quo and the ideal situation is marked on all sides there is a significant difference. Most of this difference in the dimensions of formalization and the lowest levels in the structure; According to the strategy managers and planners Islamic Azad University about creating agile university research findings can provide special approaches.

From the long lost past to date, the outlook by developing and developed countries to the treatment with foreign investors has not been the same and passed numerous ups and downs. A transient outlook to the process of developments governing the international investment brings this to mind that the existing rules in this context have been due to political and economic factors and stimuli in different time periods. For being time two sides contracts of investment which is the most important sources among host countries and foreign investors due to matters of destructive circumferential subsistence & human right is not responsive of the needs & necessities in the field of foreign investment therefore, in this article has been tried to submit some solution for changing of worldwide foreign investment, moving to stable development and obtain the plans for international investment rights.

The aim of this study is to investigate in-store antecedents and consequences experiences on Hyperstar Stores. There were investigated purchase intention, store environment and characteristics of employees as antecedents affecting in-store experiences; while diversion purchasing and customer satisfaction were considered as its consequences. There were designed two studies to test hypotheses. The first study was quantitative approach of an experimental study. Its population included students of Islamic Azad University in Tehran, Isfahan and Shiraz. The second study of quantitative approach in the current research is a descriptive-survey study. The variance analysis method was used to analyze the first study data. For this purpose, SPSS software was used in the first study. In the second study, PLS software and structural equation modeling method have been used. The results showed that experience-based purchase incentive affects affective and emotional experiences; and product-based purchase incentive affects cognitive experience. It was found that store lighting has more effects on emotional experience; and layout affects sensory and emotional experiences. It was also found that physical attractiveness and beaming employees influence all three types of in-store experiences, but staff helping affects emotional and cognitive experiences.

Today, with the development of urbanization and increased abnormal behaviors, particularly urban crimes, prevention of social harms is of great importance. Social Sciences and Urban Development can prevent crime in urban areas by understanding cultural and social traits alongside other actions, in a way that the wrongdoer finds less opportunity for acting a criminal behavior in urban areas. The theory of social capital is intrinsically simple and affecting many other components. The core idea of social capital can be found and summed up in the word "relationship". Members of the community can cooperate and work together through making contacts with each other sustaining this relation. And thus they learn things that cannot be easily achieved alone or is hard-won. Humans are linked through a series of interconnected networks and tend to have values in common with other members of the network. And by expanding networks constitute an asset that can be considered as a form of capital. Obviously, the more people get to know each other and the more common outlook is found within them, we'll have a richer social capital. On this basis, this research will examine social capital in two dimensions, cultural (types of the trust) and structural (social participation and emotional and material support of network). And tries to study the relationship between social capital and social problems in the Pardis new city after explaining the concept of social capital; This research was conducted with survey method using a questionnaire technique. The statistical populations of the study are residents of Pardis new town, who have been selected though a random cluster sampling method. The sample size was determined as 400 people using Cochran Formula and finally data analysis was done with SPSS Software. The results show that increasing social capital components (cooperation, solidarity and social relations), social problems in new towns is reduced.

Colors affected life by different ways. The basic principles of each color and how to use it in creating a suitable environment is important in medical centers; Color therapy is associated with different aspects, including color therapy can be associated with the nature of different cultures, its impact on eliminating or reducing physical disorder, physical, mental and emotional impact of color on workplace health and industrial psychology, creativity and especially its application in medicine and the hospitals. Therefore purpose of this study, hospital inpatient care is designed to evaluate the effect of color in this way can be effective in improving the quality of the hospital environment and thus accelerating healing and reducing anxiety in the lead. In this regard, this study is a comprehensive review and searches the corporate sites and reputable domestic and foreign electronic databases were conducted. A review of studies show that proper choice of colors and harmony of colors, can reduce hospitalization time and reduce stress in patients in the hospital environment. So this raises the right choice of colors in health centers improve their patients but inappropriate choice of colors can irreparable psychological effect on the patient.

The expression of the reality that there is a relationship between the political system and the knowledge type in all societies that contributes to the establishment and continuity of power, guides us to discuss the ideal political knowledge in Iran, appropriate to the Islamic strategic teachings. In other words, Islam has its own requirements impacting all scientific realms including political science. From this viewpoint, the major question is: “What is the strategic requirement of Islam in political realm”? To answer this question, the researcher has tried, using the comparative method, to clarify the differences between the Islamic policy and the secular policy, and then to suggest a new political model. This new model is under the influence of the Islamic teachings from four aspects, namely: first ontological aspect which compares the two-dimensional Islamic viewpoint with the one-dimensional viewpoint of secularism; second, epistemology that compares the software approach of Iranian culture with the hostile one; third, providence that considers salvation as a substitute for hegemonism; and forth, methodology that suggests morality as an alternate for instrumentalism.