درخت حوزه‌های تخصصی

The present study aimed to explore the effectiveness of group counseling of mindfulness-based cognitive therapy on internet addiction and cognitive emotion regulation in high school students. The research design was quasi-experimental and pretest-posttest type and a two-month follow-up with a control group. The population consisted of all male high school students in Takestan city in the academic year 2020-2021. The sample comprised 30 high school male students selected through convenience sampling method and randomly assigned to experimental (n = 15) and control (n = 15) groups. The experimental group then received 10 sessions of 90-minute group counseling of mindfulness-based cognitive therapy, and the control group did not receive any intervention. Data were gathered by Young’s Internet Addiction Questionnaire (IAQ) and the Cognitive Emotion Regulation Questionnaire (CERQ). The researcher also used multivariate analysis of covariance, repeated measures, LSD post hoc test and SPSS-26 software for data analysis. The results of comparing the experimental and control groups indicated that group counseling of mindfulness-based cognitive therapy had a significant effect on Internet addiction in high school students (P < 0.01). Furthermore, the results showed that Group counseling of mindfulness-based cognitive therapy had a significant effect on cognitive emotion regulation (P < 0.01). The findings indicated that group counseling of mindfulness-based cognitive therapy is an effective intervention in reducing Internet addiction and cognitive emotion regulation of secondary high school students.

Promotional gift is one of the tools to promote non-monetary sales that has various dimensions and these dimensions can affect the attitude of customers and ultimately their intention to buy. The purpose of this study is to investigate the effect of promotional gifts on customer attitude and observational learning. The statistical population of the study is all customers of Ofogh Kourosh store branches in Birjand. The size of the community in this study is unlimited. The number of samples using Morgan table is 384 people that questionnaire was distributed among the sample by available sampling method. This research is a descriptive, descriptive-causal research in terms of nature and method and an applied research in terms of purpose. To collect the data, standard questionnaires of promotional gifts of Zhu et al. (2015), observational learning of Khawaja (2013), and customer attitude of Stafford (1996) were used. The reliability of the questionnaires in this study is 0.885, 0.894 and 0.743, respectively. Descriptive indicators and structural equation modeling were used to analyze the data with the help of SPSS and PLS software. The results of data analysis showed that promotional gifts have a significant effect on customer attitude (with a path coefficient of 0.694) and on observational learning (with a path coefficient of 0.790).