درخت حوزه‌های تخصصی

The present study aimed to investigate the impact of talent management and corporate social responsibility on the sustainable competitive advantage of sports organizations. This research employed a descriptive-correlational method with data collected through a field study. The study population comprised 110 employees of the General Department of Sports and Youth in West Azerbaijan Province in 2022. Based on the Morgan table, a sample of 86 employees was selected using simple random sampling. The research instruments included three standardized questionnaires. Data were analyzed using descriptive statistics in SPSS 23 and structural equation modeling, specifically confirmatory factor analysis, in Smart PLS 3.1.1. The results of the study indicate that the research model fits well, with talent management (p=0.001; t=30.990) and corporate social responsibility (p=0.001; t=3.270) having a positive and significant impact on achieving a sustainable competitive advantage in sports organizations. These findings highlight that the effective integration of these two factors can significantly contribute to creating and maintaining a competitive edge. Therefore, sports organizations can enhance their competitive position and ensure long-term success by investing in human resource development and adhering to their economic, legal, ethical, and social responsibilities.

The present study was conducted to investigate the effect of social entrepreneurship education (SEE) on social entrepreneurial self-efficacy (SESE) and social entrepreneurial intention (SEI) of sports science students in a semi-experimental method. The research population of the study included 41 undergraduate sports science students of the University of Neyshabur, who were randomly divided into two experimental and control groups. The experimental group received SEE in eight sessions, while the control group received no intervention. Two main tools were used to collect data: the SESE and the SEI assessment scales. SEE was developed using Shahid and Alarifi's (2021) procedure and ran for ten ninety-minute sessions. Data analysis was done using the covariance test analysis. Results showed that SEE significantly affected SESE, so about 18% of post-test score changes are related to this training. In contrast, the effect of SEE on SEI was not statistically significant, which means that changes in SEI are not related to the impact of SEE. This study showed that SEE can significantly improve SESE, but its effect on SEI was insignificant and needs more research. To enhance the effectiveness of SEE on SESE, it is recommended to incorporate more practical components such as internships, real-world projects, and case studies. These hands-on experiences can provide sport sciences’ students with the confidence and skills needed to succeed in social entrepreneurship.

This study aimed to develop a model of the factors influencing the co-creation of brand value for professional football clubs and its consequences. This research was applied in nature and qualitative in method. The research population included sports management and marketing professors, and experts, as well as managers, vice presidents, and coaches from professional sports clubs. 23 individuals were selected using theoretical sampling. Data was collected through semi-structured in-depth interviews and was analyzed using grounded theory (Glazer method). The research revealed 385 primary codes in the open coding stage, which were then condensed into 93 more abstract concepts and 11 main categories in the selective coding stage. These were further categorized into two general categories: "factors influencing the co-creation of brand value for professional football clubs," consisting of 6 components, and "implications for the co-creation of brand value for professional football clubs," consisting of 5 components. In the theoretical coding stage, the final model of the research was developed. The findings suggest that managers and officials should develop appropriate strategies and take action to promote the co-creation of brand value for professional football clubs to reap its numerous benefits across various club departments.

This study aimed to identify the challenges and drivers of AI-based electronic marketing in the sports industry of Iran. The research employed a qualitative approach with thematic analysis. The research population consisted of academic and organizational experts in the sports industry. Sampling was conducted using purposive (judgmental) and snowball methods, and interviews continued until theoretical saturation reached at the twelfth interview. To validate the research, the triangulation of data sources, peer review, and participant review method was utilized. Additionally, to check reliability, inter-coder reliability and test-retest reliability were employed. Data analysis was performed using MAXQDA2020 software in three stages of coding (instance, main theme, sub-theme). The results indicated that the challenges of AI-based electronic marketing in the Iranian sports industry include "service quality assurance, customer rights enforcement, security and privacy protection, inadequate employee knowledge and skills, lack of appropriate statutes and regulations, incorrect audience recognition and needs assessment, lack of focus on disruptive technologies, improper use of AI, increased internet consumption for unsolicited advertisements." The drivers encompass "providing low-interest loans, training and skill development, utilizing digital technologies, applying marketing mix, knowledgeable and informed management, holding briefing sessions, customer communication channels, research development, information dissemination and advertising, standard formulation, governmental support, smart technology development and application, investment, motivation and hope for progress, tax exemptions, culture building, business coaching, academic education, infrastructure and equipment, and branding.

The purpose of this study was to design a model of organizational insentience (OI) of human resources (HR) in the Iraqi ministry of sports based on grounded theory through a mixed method research. The participants in the qualitative section included 15 managers and experts from the Iraqi ministry of sports, selected through purposive/snowball sampling and theoretical saturation. The sample in the quantitative section, encompassed a convenient sample of 296 managers and experts from Iraqi sports departments. The data collection tools used in this study included a set of semi-structured interviews, and a highly reliable (Cronbach’s alpha= 0.89) researcher-developed questionnaire. The analysis unveiled 123 open codes, 27 axial codes, and 6 selection codes, presented through a six-variable model, encompassing causal, contextual, and intervening factors, the axial phenomenon, strategies, and the outcomes of OI in human resources. The results included identification of the most important components such as leadership and management, organizational culture and communication, organizational structure and processes, environment and working conditions leading to OI in human resources. Additionally, to mitigate this negative complication, strategies such as enhancing motivation and fostering employee participation, improving employees' organizational identity, the researcher suggests implementing a justice-oriented organizational culture, bolstering innovation and creativity within the organization, strengthening inter-organizational cooperation, and reinforcing employee support and counseling systems.