درخت حوزه‌های تخصصی

Purpose- The irrigated wheat farms of Doroudzan District in Marvdasht County, Fars Province face agricultural water deficit challenges due to mis-management of water resources. This research aims at investigating water conflict strategies among the irrigated wheat farms of Doroudzan Dam Network. Design/methodology/approach- The study was descriptive regarding its nature and used survey research procedure. The statistical population included 803 wheat farmer households residing in Ramjerd 2 and Abarj Dehestans in Doroudzan District. According to Krejcie and Morgan's (1970) sample size table, the samples were 260wheat farmers selected based on simple random sampling technique. Systematic questionnaires were used to collect data by means of face-to-face interviews. The validity of the questionnaire was confirmed by a panel of experts, and a pilot study was also done to assess the reliability of the questionnaire. The estimated Cronbach's alpha coefficients were between the accepted range (i.e. 0.50 - 0.75) for the different measures used in this study. Findings- Results revealed that the most prevalent conflicts were intra-group conflicts among the counterparts. Verbal conflicts were the current form of water conflicts regarding the conflict intensity in the region. Physical attacks and third party (police) controls were placed in the second and third position. The results of cluster analysis indicated three clusters of farmers; “educated aggressors”, “low-literate aggressors” and “peace-oriented farmers”. All the clusters were statistically different regarding their demographic characteristics (age and education level), farming-system portfolio (area under cultivation, annual income and cost) and water conflict in response to water shortages. According to the contingency table, collaboration strategy was the prominent conflict management strategy among the three groups followed by compromising strategy. Research limitations / implications- The lack of institutional support to get information on conflict attacks among the rural residents and the time-consuming nature of the survey study are the most important challenges in this study. Practical implications-According to the findings, it is of prominent importance to provide the context of problem solving with counterparts. As a result, it needs more attempts to share all the stakeholders’ interests to reach a common decision. It seems that reaching a satisfactory solution needs drawing out different parties’ expectations to help them get organized through collaboration. Originality/value- Numerous studies have been carried out on water deficiencies. However, this study is the first in the context of rural settlement and valued based on the analysis of the conflict management strategies among famer groups that has not been addressed in previous studies.

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.

Purpose- To identify and prioritize factors influencing the creation of rural entrepreneurship opportunities in Iran Design/methodology/approach- A deductive approach was adopted. In this applied research, a mixed method was employed, which consisted of a descriptive-analytical method and a survey. The main data gathering tool was questionnaire. The research population comprised of university professors specialized in the field of rural entrepreneurship, rural entrepreneurs, rural managers and rural experts (n=30). In the first step, based on a review of literature, indicators influencing the creation of entrepreneurial opportunities were identified, and then the ANP-DEMATEL was used for evaluation and prioritization of the indicators. Findings- Based on cause-effect chart, the economic and infrastructural factors were assigned to the category of causes and individual, socio-cultural and political factors to the category of effects. On the other hand, the economic and political factors had the highest and lowest interaction with other factors, respectively. The results of the integrated analytical network process (ANP) and DEMATEL method showed that the economic factor had the greatest effect followed by infrastructural, sociocultural and individual components (with slight weight difference). The political component with the value of 0.1253 not only had the lowest importance, but was significantly different from other factors in terms of weight values. Research limitations/implications- Measuring the effects of factors influencing the creation of entrepreneurial opportunities along with their interrelation and mutual impact using a system approach or ISM technique. Practical implications- Given the myriad of problems affecting rural areas, such as unemployment, migration of rural labor to urban areas and diminished sense of belonging, among other things, it is essential to pay greater attention to entrepreneurship and its implementation to achieve sustainable rural development. Besides, by identifying the root causes and factors influencing rural entrepreneurship, it is possible to offer solutions for organizing entrepreneurship. If policy makers, planners, and rural managers adopt these strategies, sustainable rural development could be reinforced. Originality/value- Providing the most important indicators influencing the creation of rural entrepreneurship opportunities, prioritizing and measuring the impact of those factors on each other using ANP-DEMATEL method. In particular, the results of this research can benefit managers and decision makers in the field of rural entrepreneurship. The results can also be beneficial to universities, higher education institutions and students.