درخت حوزه‌های تخصصی

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on model of cognitive - emotional intention to buy was studied. present study is kind of survey and to collect research data, a questionnaire that in combination of different sources available in research literature has been designed, was used. In order to achieve the objectives of the study, 384 students of Islamic Azad University in Tehran who knowingly bought foreign brands of clothing, was selected. To analyse the data from the tests of confirmatory factor analysis (CFA) and structural equation modeling (SEM) was used and the two software package of LISREL and PLS SMART have used. Research findings showed that the individual characteristics students on the perceived quality of foreign brands of clothing have a significant and positive impact. As well as individual and normative characteristics of students on the emotional value of foreign brands of clothing and emotional value of foreign brands of clothing also has a significant and positive impact on intention to buy of students. The other hand, the impact of normative characteristics of students on the perceived quality of foreign brands of clothing and the perceived quality also on intention to buy of students was not significant.

Today, there is a new trend in architecture called "architecture for tourism", That one of the emphasized principles of it is the value of the traditional architecture of tourism in sustaining, sustainable tourism. In fact, the appearance of this new approach responds to the changes that have been made in the geography of the tourism market in the postmodern era, due to the changing needs and interests of tourists to exclusive and unique destinations. As regards that the native architecture of each region, reflecting its economic, social, cultural and environmental conditions, is an appropriate response to the principle of uniqueness in the competitive tourism market. The main emphasis of architectural tendency for tourism is the design and construction of tourism structures with the native architecture approach. In this regard this stem-applied research that is conducted using a descriptive-analytical method, and its information has collected from two sources of documentation in the field of questionnaires distributed among 100 tourists and experts in the field of tourism, architecture and geography in the village of Palangan, Kurdistan province as one of the important hubs of rural tourism and native architecture of the country, With the aim of explaining, analyzing, introducing and emphasizing on the importance and impact of the design and construction of tourism structures in rural tourism development, the aim of this approach is to use this approach in the field of rural tourism development. The results of the research show that the design and construction of tourism structures with the native architecture approach is capable of realizing the principle of uniqueness, satisfying the needs of residents and the welfare of tourists, and ultimately realizing the principle of satisfaction of tourists, in order to be able to according to the results of correlation, The side of the native architecture will move in the construction and design of tourism structures; we will see more and more favorable development of rural tourism.

Vicinity in its various dimensions (Geographical, Political, cultural and etc ) has Fundamental importance in convergence and common understanding of the political units. This factor led to Convergence and sustainable security in various aspects of economic, socio-cultural and environmental . Therefore, Health infrastructure, cultural heritage, economic interests and ... have important from the perspective of Geopolitical tourism . Accordingly, this study has raised the question that is the geographic proximities such as Geographical neighbors, Identity – historical, Common cultural heritage, Health, environmental problems, economic interests, political and etc, in relation to Iran and Azarbayejan (Geopolitical tourism) of the two countries can be  resulted in sustainable convergence and security. Explaining the question has been done by the Analytical - Descriptive method and the collection of Data and Information have been done by library study . The results show that in the world of highly evolved, that threats Show themselves In newer dimensions day by day, Geopolitical Tourism can determine the convergence And common understanding between political units - Space of geopolitical contexts. In the meantime, whatever this proximities more and deeper, Tourism geopolitical power as a parameter in the field of convergence and convergence of political - space units - would be more practical. Since the two countries of Iran and Azerbaijan have a variety of cultural, social, environmental, economic interests, etc proximities, Geopolitical Tourism can provide the contexts of shared understanding and the convergence between the two countries.

Nowadays, governments pay a special attention to tourism industry and with special measures and policies, they attempt to develop and expand it, as this industry both brings foreign currency and positively effects  on the economic growth and economic boom. In our country, however there was much less attention to the cities and villages which attracted millions of visitors and their role and position in tourism are rarely addressed. In fact, the role of tourism is neglected and or it is less utilized in planning, especially in urban and rural planning. This is while tourism is the most extensive service industry which, not in the far future and faster than before, is capacitated to emerge for increasing the level of public culture, making peace, dialogue of civilizations, understanding, friendship and amity in an international level  as a pioneer of or equal to other industries, including oil industry. The Islamic Iran, with all the historical, religious and natural monuments has considerable capabilities which should be thoughtfully utilized in the best way. Although Iran has hosted about 3,200,000 foreign tourists in 2011 and then has hosted 5,250,000 foreign tourists in 2016, however, we are still at the beginning of the road for development of this industry. Kashan city also has many precious sites of cultural heritage, which are unique in Iranian cities and in the world and in terms of tourism, especially religious, pilgrimage and historical tourism and considering  its ancient urban fabric, has the potential to attract many tourists from Iran and around the world, in a way that this city hosted 369,446 domestic tourists and 5,010 foreign tourists in the Nowouz  of 2017.  On the other hand 221,739 people of the total tourists during that period have visited Kashan’s Fin garden, of which 219,930 of them were domestic tourists and 1,809 of them were foreign tourists. Therefore, concerned authorities should apply necessary and essential approaches, so that this efficient and profitable industry provides the grounds for job creation especially for youths and bring sustainable tourism development for the ancient city of Kashan and to set high prospects for the future of this city.

Majority of Iran (about 90%) is situated in semi-arid, desert and semi-desert regions. The vast extent of dry areas in Iran necessitates a thorough consideration of the potentials of these areas in the field of ecotourism industry. Desert areas in Iran are full of tourist attractions, so that in addition to the natural attractions of deserts and salt deserts, it is possible to say that most cities or even some rural areas located in these regions have unique cultural monuments and historical and natural attractions. Dasht-e Kavir (Great Salt Desert) and Dasht-e-Lut (Lut Desert), the two largest salt deserts in central Iran, are considered as one of the richest ecotourism potentials in the Middle East. The spatial scope of this research includes sandy and salt desert tourism destinations such as Maranjab Desert located in northern Aran va Bidgol, city and Mesr village in the central district of Khur and Biabanak County, Isfahan Province. In this research, we tried to examine the hypotheses of this study by identifying the specific and unique potentials of these areas, based on the field study and collecting library documents and information, using observations, interviews with authorities and professionals in the field of tourism and referring to the relevant web sites. The analysis of data of this research indicates that the unique conditions of the studied areas in terms of natural, historical and sport attractions and so on are among the most important potentials for attracting domestic and foreign tourists. According to the findings of this study, the difference between the culture of tourists and local subcultures and also the lack of necessary facilities and infrastructure are among the problems facing the officials and tourists in these areas. Based on the interviews conducted with tourism officials and local trustees, the development of any tourism activity requires the existence of infrastructures such as roads, transportation, residential centers, health centers, security centers as well as religious and cultural infrastructures, so that the tourism activity in these areas can become as dynamic as possible.

Rural tourism can be defined as a tourism product, which approach accentuates the importance of supply management and marketing activities. As against conventional tourism, rural tourism has certain typical characteristics like; it is experience oriented, the locations are sparsely populated, it is predominantly in natural environment, it meshes with seasonality and local events and is based on preservation of culture, heritage and traditions. Iran is world famous for kind hospitality, friendliness, and a beautiful Landscape and villages. Beautiful historical villages and rural areas, like Gilanian villages have been visited by many foreign and domestic tourists. Definitely, Tourism industry in the villages has positive and negative consequences. Some experts focus on the positive aspects and vice versa. Some experts disagree with this industry and believe that must be prevented rural tourism. The main purpose in this paper is to investigate and Introduction of tourism centers in Gilan villages. The method in this paper is quantities and also action research and tools of data collection is documental, in-depth interview and participate .