درخت حوزه‌های تخصصی

Purpose :  E-tourism is the most cost-effective way to communicate with the target market and to publish information. It is also an easy way for customers to buy travel products. Recent advances in mobile communication technologies are leading the way for the next generation of travel commercial applications. Location-based services are among these facilities available on the mobile platform. These services use mobile tracking techniques to provide users with relevant information at the right time, based on their current location. This study investigates the LBSs value in tourism and their effect on destination brand equity components and tourist behavior. Method : The sample of the study totaled 210 visitors from Isfahan as one of the popular tourist cities in the world. The research hypotheses were analyzed using Smart-PLS3 software. Findings : The research findings revealed that LBSs have positive and significant effects on destination brand image, destination brand loyalty and WOM. Conclusion : As this paper is among the first studies investigating the positive effect of LBS on destination brand equity components and tourist behavior, the findings are beneficial for DMOs and their marketing managers. Due to their potential to create a unique travel experience as well as to personalize and tailor tourism services based on tourists' needs and personal preferences, LBS provide them with significant added value.

The aim of this study is to review and redefine the interaction process with information based on a holistic approach. The data required for this qualitative study were collected through semi-structured interviews among 18 individuals and analyzed using thematic analysis. The network of themes making up the information interactions consists of 5 global themes which have been extracted among 23 organizing ones. These themes include the beginning, orientation, networking, and consolidation, which can be interpreted in terms of the symmetry theme as a kind of looking at humans and non-humans in a three-layered context including the internal, external, and technology-tools contexts. The new view of interaction with information has taken it beyond the interpretation scope from the human user’s perspective and observes it alongside non-human factors. As a result of such an approach, the non-human factors in the role of infrastructure and technology-tool context, meet specific and interpretable effects along with human ones, external and internal contexts.

Purpose: The purpose of this study is to provide a model of organizational agility in Fars education departments with a digital transformation approach. Methodology: This study is applied research from the perspective of the purpose of agile modeling of education departments' digital transformation strategy. Based on the data collection method, it is mixed research that was done by qualitative-quantitative methods. The participants include experts familiar with the structure and organizational relationships in education. Using the purposive sampling method, 15 people participated in this study. The main tools for collecting data are interviews and questionnaires. The interview consisted of 6 initial questions in a semi-structured manner. Content analysis has been used to identify the underlying categories of the research. The structural-interpretive modeling method has been used to design the initial model. Data were performed in the qualitative phase with ATLAS TI software and the quantitative phase with MicMac software. Results: Using qualitative analysis, the views of experts were identified through content analysis, and 5 categories and 19 components were identified. Then, based on the interpretive structural model, a model was designed for organizational agility of the Department of Education. There are 5 main themes of maturity, visionary leadership, structural flexibility, knowledge-based and socialism, and 19 organizing themes in this model. Conclusion: Education as a knowledge-creating organization acts in a coordinated and directional manner by creating an agile environment, thus providing the necessary platform for increasing the flow of information to create new knowledge and increase added value in its economic fields.

Purpose: The purpose of this study is to improve the organizational adequacy model for the digital maturity of Iranian offices with a data-based approach. Methodology: This research was conducted with a qualitative-inductive approach and the Strauss-Corbin contextual theory method. The research tool (data collection) was a semi-structured interview, which means that by analyzing qualitative data, it identifies the unknown aspects of the research variables. Using the grounded theory method, the data obtained from interviews with 10 elites and qualified specialists of the Telecommunication Organization were analyzed in three stages of open, axial and selective coding. Results: 14 general categories were presented in the form of a paradigm model that these factors include causal conditions (law and regulations, organizational culture, organizational structure, need for organizational adequacy, customer relationship management) central phenomenon (promotion of organizational adequacy in the Iranian administrative system), underlying conditions (Organizational development method), intervening conditions (effectiveness of human resources, organizational principles, and criteria, organizational adequacy thinking) and strategies (growth and development of administrative culture, development of basic criteria of organizational adequacy, organizational excellence strategy) and consequences (achievement of organizational goals, achievement of master goals Reference). Conclusion: Human resources are most valuable factor of production and most important capital and main source of competitive advantage and the creation of basic capabilities and real estate wealth in the areas of talent recognition, monitoring of any organization is considered, so performance capital It is necessary to improve it. Telecommunication organization with knowledge developments can continuously improve organizational adequacy to achieve digital maturity.

Purpose : The purpose of this study is to design and explain the development model of future managers based on talent management and personality types with the grounded theory approach in the headquarters of the National Social Security Organization. Method : This research was conducted with a qualitative-inductive approach and Strauss-Corbin's grounded theory method. The research tool was a semi-structured interview. Using the grounded theory method, the data obtained from interviews with 12 elites and qualified specialists of the Social Security Organization were analyzed in three open, axial, and selective coding stages. Findings : 19 general categories in the form of a paradigm model in which these factors include causal conditions (individual factors, organizational factors, lack of proper selection, knowledge and skills of employees), central phenomenon (future managers based on talent management and personality types), contextual conditions (Organizational context, Talent Selection, Talent utilization), intervening conditions (psychological (individual) factors, Individual factors, Management factors), and strategies (Talent sourcing, Empowerment of managers and employees, Proportion of job and employment, Succession, Foresight and Cognitive Strategy) and Consequences (Organizational results, Public satisfaction, Futurization). Conclusion : Conclusion: Recent developments in the field of human resources have made this field doubly important. Organizations try to employ the most specialized people at management levels, and therefore talent management, as a key king, examines the types of situations involved in this field. Proper use of talents leads to success and puts the organization on the right track.

The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no research that identifies the agility components of the banking industry in digital marketing. Thus, based on the designing methods of qualitative research, and investigating digital marketing experimentally and theoretically, this study presents a new model for digital marketing agility in the banking industry. In this research, the key theoretical dimensions of digital marketing agility are identified and some suggestions for facilitating the model implementation are provided. The findings of this study include important results for marketing managers in the banking industry and indicate what strategic measures are needed to establish agile practices in the structure, processes and communications of their digital marketing from a practical perspective in the context of agile digital marketing.

Purpose : Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in the process of using electronic services in information technology organizations (Hamrah-e-Aval). Method : The method of this study is quantitative. In this regard, a questionnaire was designed and distributed among the statistical population by the available sampling method. The data analysis method is structural equation modeling and the software used is SPSS25 and SMART PLS 3.0. Findings : Findings show that awareness is the first step in managing customer experience. The second step deals with the active organizational actor. The third step, or evaluation, is based on service characteristics and service arrangements. The fourth step (buying decision). Purchasing and the resulting experience is the fifth step. Step 6 (Use) is a function of activities including delivery and use. The seventh step is to repeat the purchase, complain or not react to the use of the product (service). Finally, the customer's secondary response is the last step of the customer experience model. Conclusion : Based on the findings of the present study, information interface can play a decisive role in shaping customer experiences. Therefore, it is suggested that in the active businesses in the information and communication technology industry, by studying the media and customer information tools, the most optimal and effective tools should be selected and used.

Purpose : Library users need to have integrated access to digital library content and services. Preparing these services needs syntactic and semantic interoperability infrastructure. Nowadays most digital library applications syntactically have the ability to exchange with each other. Therefore the purpose of this paper is to propose semantic integration architecture for digital libraries to enable them to prepare new semantic services for their users. Method : This study was carried out in the following steps: firstly research literature was collected and studied. Studying research literature helps the researcher to prepare a primary version of the checklist to collect data in this study. The next step aimed to survey the semantic interoperability ability of digital library management systems. In this regard, 26 Iranian digital library management systems were studied by the researcher-made checklist in the previous step. The studied digital library management systems have syntactic interoperability functionalities. Then this study’s semantic integration architecture was proposed according to the analysis and results of the study. Finally, the "demonstration" method was used to assess the proposed architecture. Findings : Findings showed that studied digital library management systems focused on textual materials and paid very little attention to other library information resource formats. Moreover, in many cases, the studied digital library systems did not fill the contents of semantically needed metadata fields. On average, they attempt to document metadata fields such as subject and keywords, by existing reference materials such as Library of Congress Subject Headings and subjective thesauruses that they needed. Conclusion : According to the findings, the architecture of the semantic integration model based on the results of this study was proposed with three data, inference machine, and application layers.

This article examined the organizational ambidexterity model for digital innovation in the banking industry and explained the dimensions of the ambidexterity model in this organization. Regarding intense competition and rapid changes and variations in products, processes, and technologies in today's world, organizations and managers must be ambidextrous to remain successful over time; Ambidexterity means the ability to simultaneously succeed in two contradictory abilities, for example, ambidexterity such as taking advantage of present opportunities, and discovering and creating new opportunities for the future, adaptation, alignment, flexibility, and efficiency. But the key questions are “what are the dimensions and components of organizational ambiguity?”, and “What is the current and favorable situation of Saderat Bank of Iran in this regard? Orienting an organization as an integrated set in order to reach ambidexterity and sustain it requires a set of causal, contextual, interventional, and strategic factors which ultimately lead to the consequences of organizational ambiguity. This study identified the dimensions and components of organizational ambidexterity through reviewing the literature on organizational ambidexterity as well as interviewing an expert group and analyzing their viewpoints. Then, by distributing a researcher-made questionnaire and statistical analysis, it examined the research pattern in the current and desirable situation of the organization.

The purpose of this study is to identify the components of information illustration related to user experience in the digital library of Allameh Tabatabai University. The research method is thinking aloud protocol and with a qualitative approach. The study population was undergraduate, graduate and doctoral students who were purposefully selected as a sample population of 30 people. Data collection was performed using Morae software, face-to-face observation, researcher's notebook and users' audio files. Findings show that elements such as fonts, color combinations, graphic images and their placement and arrangement in library pages have been of interest to users. Problems include not knowing how to use advanced search, as well as the use of a number of image icons. Based on the evidence, elements such as fonts, color combinations, graphic images, and their placement on page have been important to users. Users considered the suggestion of using animated visual symbols to be necessary to make the appearance attractive and facilitate users' information-seeking behavior, which to a large extent overlaps with and is in line with the principles and basis of information visualization. In this way, the use of eye-catching tools such as blinking characters, in turn, can play a key role in identifying important parts. Using fewer visual elements on the front page to increase the focus of the front page, using navigation features on the search page, and displaying a sequence of retrieved records on the results page were some of the common points that users mentioned.

Purpose: Relatively much research has been done into theorizing and its importance. However, the number of studies related to the understanding of contexts is very negligible and so far no framework has been provided including indicators and evaluation methods. This research has been done with the aim of achieving the indicators related to theorizing and subsequently presenting a formula to measure the potential and theorizing capacity of scientific institutes. Method: Library and field methods have been used to collect information. Data were first collected through a checklist and then through the AHP questionnaire. The questionnaire was distributed among experts and the AHP method was used to analyze the data. Expert Choice software was used to analyze the data obtained from the AHP questionnaire. Findings: The results indicate that the individual index is 9 times more important than the non-individual index in the theorizing process. Pairwise comparison of individual sub-indices showed that "awareness of theorizing" and "research ability” have an equal portion in theorizing. The "coherence of personality traits" is sextuple as important as the "awareness of theorizing”. "Coherence of personality traits" up to sextuple "research ability" can be considered important in the theorizing process.  Pairwise comparison of non-individual index sub-indices showed that "communication level" is twice as important as "institutional index level". However, the “effect level" is twice as important as the "communication level". The "communication level" is 7 times more important than the "management index level". The "effect level" can be considered 7 times more important than the "institutional index level". "Institutional index level" is quadruple more important than "management index level". The "effect level" is extremely important compared to the "management index level". Conclusion: Although theorizing is done by a researcher or a group of researchers, ultimately, it is a collective matter, or at least, several components are involved in its formation. Theorizing is a coherent, dynamic, purposeful, and thoughtful practice whose results can lead researchers to recognize the credible generalizable relationship between causes and effects. Finally, the formula Tp= (0.9I + 0.1NI) was presented, which can be used to assess the capacity of theorizing in institutes.

Purpose: Hacking the human brain and manipulating human trust to obtain information and get monetary gains is called social engineering. This study aims to visualize and analyze the co-authorship networks in the Scopus citation database's social engineering research from 1926 to 2020.  Method: The present quantitative study used the bibliometric method and social network analysis. The study collected data from the Scopus database. A total number of 1994 records were taken as the sample of the study. Researchers used descriptive and inferential statistics and social network analysis to obtain results; to do this, different software types were used in the study (SPSS, Microsoft Excel, Text Statistics Analyzer, ISI.exe, Pajek, and VOSviewer). Findings: The findings indicate the top three sources of publishing and the related subject areas. Furthermore, the top three core authors and countries were identified. Also, the authors with high centrality measures in the co-authorship networks were identified. A large majority of papers had only one author. The Collaborative Coefficient among researchers was 0.36. Based on the results of Spearman's test, there was a significant association between the number of documents, the number of citations, and the rate of total link strength of the countries. Likewise, there was a positive and high significant association between degree and closeness centralities.  Conclusion: The researchers' frequently used keywords in this area were social engineering, phishing, and information security; in addition, the frequency of keywords was not compatible with Zipf’s Law. A small sample of keywords will not properly follow Zipf’s distribution.

In the contemporary era man has become much focused on implication of technology in every sector associated with human development. Knowledge being indispensable center of attention attracts the interest of the researchers to deal with its management from generation to dissemination and ultimately to proper use especially in the field of Science and Technology. A Knowledge Management System (KMS) being an amalgamation of content, experience, and process management; take care of management of knowledge as well as enabling its free flow amongst the employees working in an organization for a common goal. Therefore, the paper is an effort to discuss the concept of Knowledge Management along with a detailed theoretical framework for developing a KM System for any knowledge dealing enterprise. The study can be much helpful which acts as a torch bearer concept for all those organizations especially research institutes that are planning for implementation of such Systems hence lessen their efforts and time.

Purpose :The main purpose of this research was the pathology of strategic human resource management system based on digital transformation governance. The analysis has been done in Gachsaran Oil and Gas Exploitation Company with the grounded theory approach. Method : This research is a heuristic combination of consecutive type and model tooling, model design and compilation based on the criteria designed by the model. Library method and documentary studies were used to collect theoretical foundations. In the qualitative section, using the research method of case study and semi-structured interviews with experts and professors, the criteria of the research model were developed. In order to select a suitable sample from the community of experts and university professors, non-random sampling method, selective purposeful sampling method (snowball) and theoretical saturation criterion were used and from the sample technique of key individuals (experts) 15 people were selected. Findings : Findings show that in the digital transformation path, factors such as employment system balance, equitable distribution of responsibilities, career path management, functional stability, manpower capability, fitness and work environment, individual creativity, political and legal factors, cultural conflict, environmental developments, specific individual and organizational components, and financing influence the strategic human resource management system. Conclusion : In the path of digital transformation in the organization, in order to eradicate organizational harms and improve the productivity of the organization and the workforce, the factors found in this research should be considered and examined so that the organization can progress.

One of the most important issues for libraries in the age of digital transformation is digital content management from the perspective of resource digitization. The purpose of this article is to examine the challenges of implementing and implementing digital libraries in Iran and to provide solutions to solve it. In this study, using a review of the literature research, the challenges of building and launching digital libraries in Iran were investigated. Then, with using likert scale,the challenge ranked by experts in the field of digital library construction in Iran. These challenges were weighted using the AHP Analytic Hierarchy method. Finally, a framework was devised to solve them. Based on findings there are issues and challenges in the field of human force, copyright and legal issues, information security and protection, confusion in the organization of digital resources, lack of budget, difficulty in accessing digital library software, and its distance from global standards. To solve the challenges of building a digital library, it is necessary to pay attention to the following solutions: Holding training courses to get acquainted with the operation of digital devices, Fair or free use of works, Use of global data identification system, Set an adequate budget for digitizing resources, Creating constructive interactions between experts in the field of digital libraries inside and outside countries to transfer lessons learned globally.

Regarding to design an applicable electronic book reading system for children and adolescent, this study’s struggle is to prepare a conceptual model. We used quantitative approach and Delphi method in order to analyze data. In this regard, criterion based sampling is used to identify the research population. 15 experts were identified which had criteria such as having subjective publications, teaching experience, and so on. We supposed that these experts could present more information that we expected to collect. Moreover, 8 electronic book systems were selected to be reviewed, because of their plenty of active audiences, and their international and also standard presence. Firstly identified practical criteria in designing electronic books by extracting them from related resources and checking active systems. These data helped us to prepare primitive version of the checklist and it completed after passing validity control step with participation of three experts. Then the checklist presented to experts in Delphi panel. Finally, consensus on the components was reached after three rounds of Delphi panel. The results showed that in designing electronic books for children, there are five original components. The components are display screen features with 12 criteria, screen organization with 13 criteria, interaction and feedback with 8 criteria, search and retrieval features with 10 criteria, and help and guidance features with 10 criteria. Consequently, display screen features with score of 3,706 and interaction and feedback with score of 3,700 were selected as the most important components in designing electronic book systems by the viewpoints of Delphi experts.

Purpose The purpose of this paper is to review and analyze the management, pattern of “Digital Content” based on research published and represent an overview of subjects, methodologies, contexts, and other features which are highlighted in these works. Method: In this study, the systematic literature review was undertaken by retrieving the studies related to “Digital Content Management” published in February 2021 on several databases. Various information of papers collected became the basis for synthesis and analysis. In addition, all the studies were qualitatively evaluated for measuring the validity of researches to present in the synthesis by Evidence-Based Librarianship (EBL) critical appraisal checklist. Findings: the systematic review presents a systematic framework based on research' items in the “Digital Content Management” field. The items include research methodology, a data-gathering tool, and other elements. Conclusion: The hidden subjects in the literature review were extracted and classified. Finally, based on these classes and other extracted information, the goal of the paper was achieved.

Purpose: This study analyzes the activities of top Times researchers in the field of political science with an emphasis on examining the ResearchGate network.  Method: This study opted for altmetric approach. Two research communities have been surveyed. The number of 145 faculty members affiliated to the top 10 universities of the Times 2021 in the field of political science was stratified sampling randomly, selected. Participation in the ResearchGate network was examined, for them. For the attendees, the indicators of citations, RG-score, and reads were extracted and compared. For the top 15 best Times scientific institutes, the RG scores per member and publication per member were calculated and compared. Correlation between Times Ranking and ResearchGate's indicators, done too. For data analysis, LibreOfficeCalc, and SPSS22 were exploited.  Findings: Only, 39% of all faculty members belong to the best Times centers in the field of political science, have seen by registration in the ResearchGate network. For 57 registered individuals, there was a significant correlation between ResearchGate's indicators with each other. But there was no significant relationship between the Times rankings and the mentioned indicators, except for the reads (P-value = 0.018) with a weak reverse correlation (Spearman coefficient= - 0.314). Furthermore, comparative analysis for the top 15 Times institutes had done from standpoint of RG-Score, too.  Originality: The Correlation relationship between Times rank and ResearchGate’s indicators in the field of political science, in addition, the participation of faculty members of the best scientific centers in this mentioned field had not been done yet.

Purpose: The present paper aims at identifying and extracting the dimensions, components, and criteria of digital library evaluation based on experts` opinions and the 5S conceptual framework of Goncalves.Methodology: This was an applied, documentary, and survey research making the best use of the fuzzy Delphi method (to extract criteria and develop the conceptual model), forming a trinity in methodology. To refine the components, and criteria, 20 Iranian and foreign experts were polled about digital libraries in 3 stages. The results of each stage were refined based on Minkowski formula. This was an applied research since it presented the evaluation criteria of Iranian digital libraries, and its results can be practically used, enabling digital libraries to evaluate and examine their status quo, and accordingly plan and enhance their activities. It was a descriptive study based on the research design and data collection method. To gather the data, three methods were used: documentary study, fuzzy Delphi (to extract criteria and develop the conceptual model), and survey, creating a trinity in methodology. Findings: During the three stages of the experts` poll, in Stream component 4 criteria, Structure component 4, Space component 4, Scenario component 5 and in societies component 3 ones were refined and also the results of each stage were refined using the formulas of Cheng and Lin model and ultimately the experts agreed with each other on 20 criteria. Conclusion: A digital library evaluation model was designed with 5 dimensions (components), 20 criteria, and 50 sub-criteria. It was offered to all organizations and universities as an evaluation model for digital library performance examination, so that they properly perceive the efficiency and effectiveness of digital libraries and their services.

Background: The rapid growth of COVID-19 disease in recent days has led to the rapid development of mobile health applications. Objective: This study aims to evaluate the quality of applications which provide information related to Coronavirus in Iran. Method: A systematic search has been conducted in Cafebazaar (Iranian app store) between May-October 2020. The Mobile Application Ranking Scale (MARS) is used to evaluate mobile applications and includes 23 items. Result: After limiting Apps to the criteria specified in the systematic search, 13 mobile applications were downloaded from Bazaar Cafe, which have been evaluated in terms of functionality, engagement, aesthetics, information, and subjectivity. In general, the Apps analyzed in this article are in poor condition in terms of quality. The highest rated app is Mask (2.69) and the lowest score is for Corona (Statistics, video, map) (1.47). Conclusion: The findings of this study showed that coronavirus applications designed in Iran are not in a favorable position in terms of MARS indicators. The lowest average was related to the information indicator. This shows that there is no professionalism in designing applications and it is necessary to pay special attention to evidence-based information in designing self-care and prevention programs of COVID-19.