درخت حوزه‌های تخصصی

Purpose :The main purpose of this research was the pathology of strategic human resource management system based on digital transformation governance. The analysis has been done in Gachsaran Oil and Gas Exploitation Company with the grounded theory approach. Method : This research is a heuristic combination of consecutive type and model tooling, model design and compilation based on the criteria designed by the model. Library method and documentary studies were used to collect theoretical foundations. In the qualitative section, using the research method of case study and semi-structured interviews with experts and professors, the criteria of the research model were developed. In order to select a suitable sample from the community of experts and university professors, non-random sampling method, selective purposeful sampling method (snowball) and theoretical saturation criterion were used and from the sample technique of key individuals (experts) 15 people were selected. Findings : Findings show that in the digital transformation path, factors such as employment system balance, equitable distribution of responsibilities, career path management, functional stability, manpower capability, fitness and work environment, individual creativity, political and legal factors, cultural conflict, environmental developments, specific individual and organizational components, and financing influence the strategic human resource management system. Conclusion : In the path of digital transformation in the organization, in order to eradicate organizational harms and improve the productivity of the organization and the workforce, the factors found in this research should be considered and examined so that the organization can progress.

Purpose : Considering the competitive space of online businesses, branding would be the key element for achieving a competitive advantage. This study aimed at providing a digital marketing model for online business branding. Method : This was a fundamental study in terms of objective, which was conducted by using the mixed method based on deductive-inductive reasoning. Moreover, the identified indicators were validated by using the Fuzzy Delphi Method (FDM). Data analysis was done through MaxQDA and Matlab software within qualitative and quantitative phases, respectively. Findings : The main categories of the study included marketing strategy, personalization, website design, consumer interaction, product features. Digital branding is at the center of the analytical model with dynamic interaction with four categories mentioned above. The website should be designed flexibly to provide customers with a personalization option. Furthermore, the product/service mix must be based on innovation. Conclusion : The needs and expectations of customers should also be found through interaction with customers. Finally, business management was obtained through marketing strategies.

Purpose: The study attempts to understand the information-seeking behavior of school students of Delhi.  Method: It included sources for initiation resources, preferred language, the method used to search information resources, time spent on e- search, etc. The data for the study was collected from nine schools comprising of three government schools and six private schools. The sampling method in the sample selection was closed with the help of the stratified random sampling method. The SPSS (Statistical Package for Social Science-version24) was used to transform and analyze the data with applied statistical techniques such as Mann-Whitney U Test and Chi-Square test for proportions and content analysis.  Findings: Results of the analysis revealed that printed information material is more preferred than electronic information material for both government and private school students. The students use electronic information resources more for recreational purposes than for academic purposes, however, a significant difference in the use of E-resources was observed between government and private school students. Government school students, as well as private school students, were found to prefer and use mobile phones for searching information over other electronic gadgets such as laptops, tablets, etc. however use of Laptops, Kindle and Tablets were found to be significantly higher in private school students in comparison to government school students.  Conclusion: Government school students preferred Hindi as a language for information resources whereas Private school students preferred English language information sources. It was found from the study that the information-seeking behavior of Government and Private school students varied significantly.

Purpose: The purpose of this study is to provide a model of organizational agility in Fars education departments with a digital transformation approach. Methodology: This study is applied research from the perspective of the purpose of agile modeling of education departments' digital transformation strategy. Based on the data collection method, it is mixed research that was done by qualitative-quantitative methods. The participants include experts familiar with the structure and organizational relationships in education. Using the purposive sampling method, 15 people participated in this study. The main tools for collecting data are interviews and questionnaires. The interview consisted of 6 initial questions in a semi-structured manner. Content analysis has been used to identify the underlying categories of the research. The structural-interpretive modeling method has been used to design the initial model. Data were performed in the qualitative phase with ATLAS TI software and the quantitative phase with MicMac software. Results: Using qualitative analysis, the views of experts were identified through content analysis, and 5 categories and 19 components were identified. Then, based on the interpretive structural model, a model was designed for organizational agility of the Department of Education. There are 5 main themes of maturity, visionary leadership, structural flexibility, knowledge-based and socialism, and 19 organizing themes in this model. Conclusion: Education as a knowledge-creating organization acts in a coordinated and directional manner by creating an agile environment, thus providing the necessary platform for increasing the flow of information to create new knowledge and increase added value in its economic fields.

Purpose The purpose of this paper is to review and analyze the management, pattern of “Digital Content” based on research published and represent an overview of subjects, methodologies, contexts, and other features which are highlighted in these works. Method: In this study, the systematic literature review was undertaken by retrieving the studies related to “Digital Content Management” published in February 2021 on several databases. Various information of papers collected became the basis for synthesis and analysis. In addition, all the studies were qualitatively evaluated for measuring the validity of researches to present in the synthesis by Evidence-Based Librarianship (EBL) critical appraisal checklist. Findings: the systematic review presents a systematic framework based on research' items in the “Digital Content Management” field. The items include research methodology, a data-gathering tool, and other elements. Conclusion: The hidden subjects in the literature review were extracted and classified. Finally, based on these classes and other extracted information, the goal of the paper was achieved.

This book primarily personified the diversified academic, research and professional developmental activities undertaken by the author while working on various capacities and platforms. The distinctive presentation of thought contents in the domain of library and information science, education, research and management will inspire, aspire and motivate the knowledge workers, educationists, scientists, managers, policy-makers, thinkers and researchers to think out of the box and work differently especially in adverse environment. Throughout the chapters author shared his rich personal and professional experiences gained while working in various segments which are supported by exemplary instances with appropriate pictorial presentations. The Author believes that his painstaking task in completion of this distinctive style of monograph will be found worthwhile when the prospective readers find this book useful and bring positive changes about in their personal thinking and implementing the change in their professional career.

Background: The rapid growth of COVID-19 disease in recent days has led to the rapid development of mobile health applications. Objective: This study aims to evaluate the quality of applications which provide information related to Coronavirus in Iran. Method: A systematic search has been conducted in Cafebazaar (Iranian app store) between May-October 2020. The Mobile Application Ranking Scale (MARS) is used to evaluate mobile applications and includes 23 items. Result: After limiting Apps to the criteria specified in the systematic search, 13 mobile applications were downloaded from Bazaar Cafe, which have been evaluated in terms of functionality, engagement, aesthetics, information, and subjectivity. In general, the Apps analyzed in this article are in poor condition in terms of quality. The highest rated app is Mask (2.69) and the lowest score is for Corona (Statistics, video, map) (1.47). Conclusion: The findings of this study showed that coronavirus applications designed in Iran are not in a favorable position in terms of MARS indicators. The lowest average was related to the information indicator. This shows that there is no professionalism in designing applications and it is necessary to pay special attention to evidence-based information in designing self-care and prevention programs of COVID-19.

Emotion recognition from speech has noticeable applications within the speech-processing systems. The goal of this paper is to permit a totally natural interaction among human and system. In this paper, an attempt is made to design and implement a system to determine and detect emotions of anger and happiness in the Persian speech signals. Research on recognizing some emotions has been done in most languages, but due to the difficulty of creating a speech database, so far little research has been done to identify emotions in Persian speech. In this article, because of the dearth of a suitable database in Persian to detect feelings, before everything, a database for moods of happiness and anger and neutral (with no emotion) in Persian, including 720 sentences was set up. Then the frequency features of speech signals obtained from Fourier transform such as maximum, minimum, median and mean as well as LPC coefficients were extracted. Then, the MLP neural network was used to detect emotions of happiness and anger. Results show that our algorithm performs 87.74% accurately.

The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no research that identifies the agility components of the banking industry in digital marketing. Thus, based on the designing methods of qualitative research, and investigating digital marketing experimentally and theoretically, this study presents a new model for digital marketing agility in the banking industry. In this research, the key theoretical dimensions of digital marketing agility are identified and some suggestions for facilitating the model implementation are provided. The findings of this study include important results for marketing managers in the banking industry and indicate what strategic measures are needed to establish agile practices in the structure, processes and communications of their digital marketing from a practical perspective in the context of agile digital marketing.

Since the accessibility of the internet, cyber literature can function by bringing ease, evolving preferences and mindsets. This research is a survey focused on the opinions of the respondents on the nature of social media cyber literature; of its advantages and effects on the reader. This research is limited to the collective poems on Facebook. The logic is simple; the shortened version is preferred. Poetry is more likely to be used for the interpretation of reader-writer interactivity in cyber literature. The technique is the literary theory of reader reaction with attention to Facebook's reader-writer personalization. The objectives of this article were to expose the impetus of audiences to react to the submitted text, the reasons why they really like it, and what its benefits are. The findings showed that cyber literature is effective in implementing a substitute writing style that also improves writers’ enthusiasm and imagination to make use of the digital content.

The present paper is focused on the study of pre-service student’s attitude towards use of helpful technology in teaching learning process. A descriptive and survey method was used for the study. The sample consists of 150 pre-service students at B.ED and M.ED levels in the Department of Education, Aligarh Muslim University, Aligarh. Out of 150 BED and MED students 69 were male and the rest female. We adapted tools from the research work of Abani Gwanshak Shikded and Theresa Ledger and further the tools were modified according to the objective of the study. We developed a tool by ourselves to measure attitude of pre- service student’s towards use of helpful technology in teaching learning process to disabled children. The data was tabulated and systematically analyzed, with the help of the Microsoft Excel. The data was fed in the Excel sheet and then analyzed using operations like converting the data into percentage, addition etc. and interpreted on the basis of objectives of the study. We took five types of helpful technology for various disabilities, namely, helpful technology for “visually impaired, reading impaired, hearing impaired, writing impaired and mathematically impaired” . The major findings of the study revealed that majority of the students are aware of helpful technology but they are not skilled in using helpful technology in teaching learning process and also majority of the pre-service students have favourable attitude towards the use of helpful technology in teaching learning process.

Background: Official websites of tourism destinations provide an important digital content and are considered as widely-used tools of introducing destinations and presenting tourism products to the potential tourists. Improving the usability of websites helps the tourism destinations in achieving their goals. Websites usability is measured based on different criteria. Purpose: This paper evaluates and compares the usability of Iran and Malaysia official tourism destination websites –which are regarded as quite comparable in their tourism products and market- using seven criteria of content, visual attractiveness, infrastructure, interaction and responsiveness, navigation, customization, and product provision. Method: In order to do this evaluation, pairwise comparison questionnaires of the criteria were developed based on DEMATEL and ANP techniques and were answered online by 10 tourism experts in Iran. Websites’ usability analysis was performed using a combination of two MCDM (Multiple Criteria Decision Making) techniques that are DEMATEL and ANP so that the causal relations of the criteria are identified along with the ranking of their significance. Findings: The findings of the research show “infrastructure” as the dispatcher criterion, “product provision” as the receiver, and “content” as the most important criterion in the usability of tourism destinations’ websites. The findings also revealed the superiority of Malaysia’s official tourism website as compared to that of Iran.

Purpose: The research is intended to extract repetitive themes in the field of semantic-rich learning and to express the basic opportunities and challenges therein. Method: The method applied was to review the articles published in the WOS database, during the years 2000 to 2020 by using the paradigm funnel technique; moreover the Nvivo software was used for document analysis and theme extraction. Findings: In the study, it was found that establishing access to appropriate educational content, proper analysis and representation of knowledge, human capabilities enhancement, personalization of learning, and improving the quality of assessment, are the most important positive effects of using STs in learning; Also, in this study, nine themes and seven major challenges in the field of semantic-rich learning were identified. Conclusion: personalization and adaptation, and the development of various ontologies, are the most cited themes; and access to learning content and concerns about the design and development of learning systems are the most important challenges facing semantic-rich learning environments. We believe that in order to overcome the enumerated challenges, the combination of STs with other emerging cognitive and communication technologies, such as IoT, is necessary and could be the subject of future research in this field.

Background: The advancement of information technologies has many effects on library services and collection management. Most of the librarians and library managers would like to work in libraries with a focus on modern devices and technologies. Purpose: The purpose of this study is to examine applying new devices of IOT technologies in different parts of libraries and changing library environments and services according to these new technologies. Method: The present research has been using a library study. In fact, equipping libraries with modern technologies would improve library services and increase users’ satisfaction. Findings: Librarians should be aware of important aspects of IoT in library services. The IoT will continue to affect libraries and their services through the building, collection management, instruction, data security, data mining, and information literacy. In this study, authors try to design a practical model for academic libraries based on IoT devices to improve the quality of services, increase user’s satisfaction and reduce costs. Conclusion: It is expected that this new technology, in addition to improving services, can greatly reduce the additional costs of libraries and help the library get closer to green and environment-friendly libraries.

The purpose of the study is to explore the history and growth of the Indian LIS education system, its sustainability, and describe a critical review of recent UGC proposed Learning Outcomes-based Curriculum Framework (LOCF) syllabi. The formal LIS education which was started before independence with few universities currently witnessed a phenomenal growth of LIS departments/schools in the county. The structured questionnaire and survey methods were used to collect relevant data about availability of various courses and supplemented by searching websites and personal contacts. The findings of the study indicates that that 237 universities/colleges/ polytechnic institutes and professional associations found offering LIS education from six months certificate course to a doctoral research program. The survey revealed that at present B.A. (Hons.), B.Sc. (H), Dip. in LIS (3 years), CLIS, BLIS, MLIS, MLIS (two years integrated), PGDLAN, M. Phil., Ph.D., and D.Litt. courses are available in 31 states and UT of Indian universities/colleges in Library and Information Science. The study also finds that during the span of 20 years (2001-2020) 105 LIS departments came into existence primarily in private universities and colleges. The latest UGC proposed LOCF syllabi for BLIS also examined its acceptability and sustainability as a uniform model curriculum framework for the LIS departments in India, In addition, the study describes key issues, challenges and recommendations to enhance LIS education scenario.

Background: Destination branding and social media strategy may be a major and strong marketing and promotional tool for destination marketers. Today tourism has been greatly affected by social media platforms. Besides being a major source of information, these tools can facilitate the interaction process among tourists and provide them with customized and personalized offers. These activities can ultimately lead to enhanced destination brand equity. Purpose: The present study attempts to investigate the impact of social media marketing on consumer-based brand equity components for tourism destinations. Method: The sample of the study totaled 149 visitors from Isfahan. Online questionnaires and convenience sampling methods were used to collect data research. The research hypotheses were tested using smart PLS software. Results: The results showed that there is a statistically positive and significant impact of social media marketing on destination brand awareness, destination brand image, destination brand quality, and destination brand loyalty. Conclusion: As the results show, social media marketing is an effective marketing tool to improve tourism marketing that in turn can enhance destination brand equity. These results are beneficial for tourism destination marketers and managers. Social media marketing as a prominent marketing tool can strengthen destination brand equity and potentially influence tourists’ behavior

Purpose: Relatively much research has been done into theorizing and its importance. However, the number of studies related to the understanding of contexts is very negligible and so far no framework has been provided including indicators and evaluation methods. This research has been done with the aim of achieving the indicators related to theorizing and subsequently presenting a formula to measure the potential and theorizing capacity of scientific institutes. Method: Library and field methods have been used to collect information. Data were first collected through a checklist and then through the AHP questionnaire. The questionnaire was distributed among experts and the AHP method was used to analyze the data. Expert Choice software was used to analyze the data obtained from the AHP questionnaire. Findings: The results indicate that the individual index is 9 times more important than the non-individual index in the theorizing process. Pairwise comparison of individual sub-indices showed that "awareness of theorizing" and "research ability” have an equal portion in theorizing. The "coherence of personality traits" is sextuple as important as the "awareness of theorizing”. "Coherence of personality traits" up to sextuple "research ability" can be considered important in the theorizing process.  Pairwise comparison of non-individual index sub-indices showed that "communication level" is twice as important as "institutional index level". However, the “effect level" is twice as important as the "communication level". The "communication level" is 7 times more important than the "management index level". The "effect level" can be considered 7 times more important than the "institutional index level". "Institutional index level" is quadruple more important than "management index level". The "effect level" is extremely important compared to the "management index level". Conclusion: Although theorizing is done by a researcher or a group of researchers, ultimately, it is a collective matter, or at least, several components are involved in its formation. Theorizing is a coherent, dynamic, purposeful, and thoughtful practice whose results can lead researchers to recognize the credible generalizable relationship between causes and effects. Finally, the formula Tp= (0.9I + 0.1NI) was presented, which can be used to assess the capacity of theorizing in institutes.

Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library websites and interactive relationship analysis between them. Method: This study opted for the webometrics approach. The research community was 42 library websites of Iranian governmental universities affiliated with the ministry of science, except Payam- Noor and Farhangian. These mentioned websites were analyzed by the descriptive and analytical survey methods. The data had been extracted by the "Similarweb" analytical tool (3 months: January to March 2020). Three software, "SPSS22", "Excel" and "LibreOfficeCalc", were used for data analysis. Findings: The lowest (best) bounce rates from the library website were observed in the websites of the Central Library of Allameh Tabatabai University and the Digital Library of the University of Guilan, respectively. The highest (best) "average visit duration", was observed in the digital library websites of Isfahan university of technology and the university of Tehran, respectively. Conclusion: The "bounce rate" of members of the research community has been observed between 13% and 100%. Also, "average visit duration" has been seen from 0 to 300 seconds. Iranian university library websites from the standpoint, two factors that impacted Google SEO, have been seen in the weak level. A significant inversely correlation was obtained between "Bounce Rate" and "Average Visit Duration" in 42 Iranian governmental university library websites with an amount of 0.6.

Purpose: The purpose of this study is to explore the university libraries’ responses to the COVID-19 pandemic and determine their services patterns. Method: This study is a qualitative exploration by collecting data through phone and online interviews of selected heads or assistants of thirteen university libraries. The interview recordings were transcribed with the help of callX software. The content of the interviews was analyzed and coded using MaxQDA software and led to the extraction of 220 initial codes. Findings: Almost all the central libraries of the studied universities limited their in-person services during Covid 19 pandemic but engaged with the users and tried to increase digital and remote services. Revamping their web pages, Flexibility in presenting services, development of information dissemination to users were the most important services and activities that central libraries presented in the pandemic era. Two of the most significant services which they have started during this period are librarian booking and online videoconference interviews with the users. Conclusion: although Covid 19 quickly invaded libraries and reduced the opportunity for a quick response, some of the studied central libraries took advantage of the crisis and provided suitable services to students such as setting up digital reference desks, purchase of software to organize electronic resources in the library, online reference interview with users etc.

The purpose of this study is to research factors associated with knowledge distribution that managers can leverage to ensure a strong innovation management process and successfully deliver technological innovations to the intended consumer. These approaches have strengths and weaknesses of their own about technological advances, user's reception, adaptability, and success rate within the real intelligence of generating knowledge. The learning of data access distribution- how an individual/ the organization obtains access to any individual's own and other knowledge-has emerged as a key research area from a broad and deep field of study on technology transfer and innovation, and more recently from the sector of strategic management. Increasingly, knowledge access sharing research has moved to an organizational learning perspective. Indeed, experience and research suggest that successful knowledge access sharing involves extended learning processes and not simply communication processes, as ideas associated with development and innovation need. This paper provides basic concepts of data access distribution and its means of realization