صمد عالی

Purpose: This study extends the current understanding of customer engagement by examining the impact of relationship bonding and relationship quality on customer engagement in value creation for online taxis.Method: A quantitative research design was used to validate the hypotheses proposed in this research. Customer engagement has become an important metric for measuring the quality of relationships between brands and their customers. Despite this, there has been limited research into how relationship bonds affect the effectiveness of building such a relationship in online taxi services. A survey was conducted using the convenience method among 600 users of online transportation services in the city of Urmia, Iran to test the theoretical model. Structural equation modelling in software Amos 23 were used in this study to test the research hypotheses. Findings: Findings showed that relationship bonding (financial, social, and structural) positively affects the quality of online relationships. Moreover, it was found that the quality of online relationships had a positive impact on all four aspects of customer engagement value (lifetime value, influence value, customer knowledge value, and customer referral value).Conclusion: In order to demonstrate the promotion of customer engagement through relationship bonds and online relationship quality, the study adds new data to the literature on online taxis services. Online taxi services are able to offer open innovation structures to help them   increase customer engagement, gather innovative ideas and integrate them into their operations. In this regard, in order to enrich ideas, customers who have successfully come up with new ideas should be rewarded.

The purpose of this research is to Developing a dynamic model for the impact of Servicescape on customer experience in the hotel industry. The present study is a mixed research method. In the qualitative part, the strategy is qualitative content analysis and in the quantitative part, it is applied in terms of purpose and descriptive-survey in terms of research method. To gather information in the qualitative section a collection of articles, books and thesis has been used systematically and in the quantitative part, a standard questionnaire was used to collect information. 700 loyal customers of five-star hotels in Northwest of Iran were selected for the study. A clustered sampling method was used to select statistical sample. In qualitative part, To analyze the data of this research, special content analysis processes including open coding,, axial coding were used to emerge concepts and categories. In the quantitative part, the research hypotheses were tested using structural equation modeling technique. The results of the research showed that the substantive staging and communicative staging have a positive impact on the customer experience and the effect of communicative staging on customer experience at different stages of the relationship life cycle is different.

The aim of this paper is to develop the model of international networking. Based on purpose, this is a basic research. This study used a systematic review method to gather data for identifying, collecting and analyzing the different dimensions and components and the propositions related to international networking. The statistical population is all the research in the area of international networking, which covered by the Scopus database in the period of "open start date (not specified the start date) until the end of January 2021". The search date in this database is January 30, 2021. This research used keywords related to international networking terms in the "Title" and in the subject area of ​​"Business, Management, and Accounting" and document type, limited to "Article" to identify the research on international networking. This search yielded 112 articles. In the following step, after reviewing the abstract of the above-mentioned articles and, applying other indicators, 47 articles remained. This research coded the components and dimensions of international networking in these articles, and classified them into three categories of antecedents, processes and consequences, and, finally, identified the gaps of the previous research on the concept of international networking as well as provided research suggestions for future researchers.

This study aims to investigate the factors influencing the formation of organic services marketing in the tourism industry. According to the research conducted by the researcher, organic services are a new definition in the service industry. Organic services should represent high quality and health, just as organic products do. This research was conducted using a mixed qualitative and quantitative approach. The grounded theory was used in the qualitative part, through which the concepts and categories were identified in three stages of open, axial, and selective coding. Data were collected using in-depth and semi-structured interviews. The snowball sampling was used, reaching saturation with a total of 13 experts in the ecotourism and nature tourism industry. Five subcategories of influencing factors on the axial phenomenon were obtained from the qualitative method. The axial phenomenon had four subcategories itself. The results obtained from the qualitative part were examined using the quantitative method of structural equations. All five causal factors (climatic attractiveness and novelty, abundance of traditional and rural houses, experience of silence and peace, enjoyment and experience of health tourism, and people companionship and synergy of tourism) affected the axial phenomenon of the tourism industry significantly and positively.