نیاز و سبک مصرف موسیقی (مطالعه موردی دانش آموزان شهر تهران) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
موسیقی پدیده ای اجتماعی است که با بیشتر عرصه های زندگی بشر امروز پیوند خورده است. در سال های اخیر موسیقی هایی در سطح جامعه ما رواج یافته است که خواستگاه بومی ندارند. در واقع این دست از موسیقی ها سبک های جدیدی هستند که بخشی از ارزش های فرهنگی جامعه را به چالش کشیده اند. در این میان جوانان به عنوان مصرف کنندگان اصلی این نوع موسیقی ها شناخته می شوند. از آنجا که در شهر تهران به عنوان پایتخت ایران، بخش زیادی از جمعیت را جوانانی تشکیل می دهند که مصرف موسیقی آن ها در حد بالایی است و نیز در سال های اخیر اقبال گسترده ای به سبک های جدید موسیقی از جمله موسیقی زیرزمینی پیدا کرده اند، در این تحقیق بر آن شدیم تا به تحلیل و تبیین این موضوع بپردازیم. سؤال اصلی تحقیق عبارت بوده است از این که به چه دلیل این موسیقی ها در سطح جامعه رواج یافته اند؟ و آیا وجود نیازهایی در سطح جامعه است که منجر به مصرف گسترده این گونه موسیقی ها شده است؟ در این بررسی از رویکرد استفاده و خشنودی بهره برده ایم و با استفاده از نمونه گیری خوشه ای، تعداد 264 نفر از دانش آموزان پایه سوم متوسطه را در دبیرستان های دخترانه و پسرانه مناطق 3، 8 و 18 شهر تهران، به عنوان نمونه تحقیق مورد مطالعه قرار دادیم. داده های مورد نیاز به کمک پرسش نامه گردآوری شدند. نتایج تحقیق نشان داد که: نیاز شناختی، نیاز گریز از تنش، نیاز انسجام بخش شخصی و نیاز عاطفی به ترتیب بیشترین اثرگذاری را بر نوع مصرف موسیقی داشته و تأثیر نیاز انسجام بخش اجتماعی در آزمون فرضیات مورد تأیید قرار نگرفت.Consumption of Music in Tehran: The case of students living in Tehran
Music is a social phenomenon that is in conjunction with many aspects of human beings’ life today. In recent years, some forms of music have become widespread that are not from indigenous origins. Indeed, these are new forms that challenge Iranian cultural values. Meanwhile, youth are the main consumers of these forms of music. Because many of youth who are heavy consumers of music are living inTehran as capital of Iran, and these youth in recent years favored new forms of music including underground music, we decided to analyze this phenomenon in this paper. The main question of research is why these forms of music became widespread in society? We were interested o understand whether there were needs in society that contributed to heavy consumption of these new forms of music. Theoretically, we applied uses and gratification approach. We selected 264 third grade high school students from female and male high schools in Tehran’s 3rd, 8th and 18th areas as research sample and surveyed them. A researcher’s constructed questionnaire was used to gather the required data. The results showed that, Cognitive Personal Integrative, and Affective Needs have powerful impact on music consumption respectively.
Music is a social phenomenon that is in conjunction with many aspects of human beings’ life today. In recent years, some forms of music have become widespread that are not from indigenous origins. Indeed, these are new forms that challenge Iranian cultural values. Meanwhile, youth are the main consumers of these forms of music. Because many of youth who are heavy consumers of music are living inTehran as capital of Iran, and these youth in recent years favored new forms of music including underground music, we decided to analyze this phenomenon in this paper. The main question of research is why these forms of music became widespread in society? We were interested o understand whether there were needs in society that contributed to heavy consumption of these new forms of music. Theoretically, we applied uses and gratification approach. We selected 264 third grade high school students from female and male high schools in Tehran’s 3rd, 8th and 18th areas as research sample and surveyed them. A researcher’s constructed questionnaire was used to gather the required data. The results showed that, Cognitive Personal Integrative, and Affective Needs have powerful impact on music consumption respectively.