Demographic discourses in the media or public inform lay people and may impact population planning and policies. Understanding the situation and characteristics of public demographic discourses in Iran helps the government and policy makers to identify experts’ advice to use in effective policymaking and to discern public perceptions and understanding of population policies and promote changes in fertility behavior. The aim of this paper is to examine public demographic discourses which are produced and reproduced in the Iranian media to affect fertility policy and decision making after the announcement of General Population Policies by the Supreme Leader in 2014. This paper uses the critical discourse analysis for analyzing demographic discourses in websites of two influential Iranian newspapers, i.e., Keyhan and Iran, and demographers’ ideas and opinions available online during 21 March 2010 and 21 May 2016. The critical discourse analysis illustrates that the main discourse for public demography is “Conceptual”. Analyzing texts indicates that demographers have tried to reduce the gap between science – policy by disseminating simple and understandable demographic discussions in the media. They argue that demographic issues are specialized topics and require scientific and rigorous research. Therefore, the first step for policymaking and planning is the recognition and understanding of population situation. Public demography intends to facilitate the formulation of an evidence-based policymaking to achieve General Population Policy objectives. Policymakers are recommended to provide favorable social and economic contexts supporting family formation and childbearing towards sustainable population growth outlined in the General Population Policies. Public demography has a vital role in providing a deeper understanding of future population trends and policies.
