درخت حوزه‌های تخصصی

The scopes of this research were to analyze the semiotic and cultural aspects of 30 English and Persian advertising slogans of various brands and also to reveal the functions of advertising elements used in the advertising teasers. The slogans were sampled for the analysis on the random basis from the internet sources. The writer used descriptive qualitative method to describe and analyze the semiotic elements; objects; verbal and nonverbal dimensions of advertisements. The semiotic model used in this analysis was Charles Sanders Peirce’s semiotic framework. The researcher identified the frequency of cultural and advertising elements used in the advertising slogans in order to illustrate the techniques used by the companies. The findings of the present research indicated that among the advertising elements, shots, color, and music were used more in the 15 English advertising teasers, but in 15 Persian advertising teasers, shots and color were used more than the other advertising elements. In addition, the functions of semiotic and cultural elements in advertising are as follows: they convey the messages more vividly and comprehensively, facilitate the communication between the advertisers and audiences, indicate the truths and facts in a different way, evoke the awareness and conscience of people in order to help others, convey a piece of information about the advertisement, make reference to a concrete or imaginary reality associated with the values of the advertised product or service, and build a bridge for social groups and various communities.

The present study addresses one of the most recently debated areas in postmodern literature and art, the revival of interest in theatricality. The researcher aims to introduce a few strategies which are used to turn the intertextual elements and the pastiche into working tools for creating theatricality. In order to do so, Thomas Stoppard’s Rosencrantz and Guildenstern Are Dead (1967) which was later made into a movie version as well, directed by Stoppard himself, is examined. The study tries to show how theatricality can affect the performance as well as the contribution of the spectators to the dramatic text and performance. The shared experience of the pastiche made based on Hamlet by William Shakespeare, can contribute to the understanding of how theatricality can work when intertextuality is a powerful and positive force. The sample scenes chosen here are concluded to be the examples of how the illusion of having a stable identity is what not only the characters, the players or the author just assume to exist, but also what the text deliberately and constantly recreates. The playful nature of theatricality highlights the way each of these contributors willingly dupe themselves for the show to go on.

One of the most challenging approaches toward literary works is the feminist approach. After three waves of feminism through the history of literary criticism, Judith Butler has introduced a new vision that is gender-based rather than sex-based. She has strongly influenced the domain of feminism and queer theories. In her preeminent book Gender Trouble: Feminism and the Subversion of Identity (1990), Butler sharply criticizes the former feminists for their division of men and women into two distinct groups, the latter being the underdog and the former being the superior. Butler argues that gender is a cultural and social construct. One’s gender is performative for one’s actions, which determine and construct his/her gender identity. The present paper aims at investigating Gillian Flynn’s Gone Girl (2012) in terms of Butlerian concepts of gender and performativity. The novel takes advantage of certain characters to depict the idea of gender, as performative. The current study explores the concept of gendered identity focusing on the characters of Amy Elliott Dunne, Margo Dunne, and Maureen Dunne. Further investigations of the characters, particularly Detective Rhonda Boney and Amy Elliott Dunne, illustrate the link between the concept of performativity and the novel.

The purpose of this study is to explore the image of loss in modern American drama in the theme of family. The image of loss prevails the post-war era of American drama in three levels of psychological, physical, and moral space. This image is clearly observable in two of the prominent works of the era, Tennessee Williams’ The Glass Menagerie and Arthur Miller’s Death of a Salesman. Moreover, this image of loss is closely connected with the notion of time. The familial breakdown appears as a sustaining motif that plays a central role in the psychologically shattered personality of the major characters, as a result of the profound changes in the American post-war society and family. World War II was a milestone in the society as a whole, and in the family as a smaller society, and correspondingly among the people as entities which the image of loss seemed inseparable from. American post-War drama fully represents the tough conditions of that era particularly in the themes of familial breakdown and the image of loss.

In contemporary multicultural Britain, the concept of social cohesion has been a pressing priority for not only politicians and sociologists but also for the various British ethnic minorities. Race riots like those of 2001 in Northern Britain and the events of 7/7 in London (2005) put into question the allegiances of different British ethnic populations. They equally shed light on the real or perceived lack of social and cultural communication between the established British host population and the British ethnic and immigrant communities. Hence, social cohesion came to the fore as the new jargon of governance in contemporary Britain. This article analyzes on the concept of social cohesion and its applicability within an officially declared multicultural community like that of Great Britain. The concept will be reviewed, defined and approached from different liberal political perspectives while paying special attention to the British context. Bhikhu Parekh’s conception of the different theoretical approaches to the issue of social cohesion that are pertinent to liberal capitalist societies in general and the British context, in particular, is investigated. The aim of this study is to highlight the complexity of the normative accounts of the political scientists regarding the challenges that face multicultural Britain in coming to terms with its endeavor of creating “unity within diversity”. The 2002 White Paper and security speech of David Cameron (2011) political discourses are analyzed and evaluated to decipher how they understood national identity in relation to cultural diversity and social cohesion.

Ralph Ellison’s acclaimed novel and his sole masterpiece, Invisible Man, is said to have been one of the world’s greatest African-American novels. It is replete with discussions of racial discrimination, identity crisis and studies of systematic (racial) exploitations. The depictions are coalesced with existential accounts of bodily sensations and struggles with the self and the society. But a more profound look at the context and deep structure of this novel can reveal its ideological and social critiques as well. In fact, Ellison had arguably acquired a well-versed knowledge regarding power-struggles within social systems prior to the development of this lengthy novel. Such issues, then, appear to be among the sidelights of this work. Ellison explores many political discussions of his predecessors and sometimes prophetically unearths many to-be-discovered issues and theories, years before their actual coinages by theoreticians and sociologists like Michel Foucault. With this hindsight, this article tries to study the novel’s oblique or direct references to social ideologies, hegemonies, and the theory of Panopticism at stake.