Explaining the Factors Affecting the Usage of Electronic Insurance in Iran Insurance Company and its Operating Strategies(مقاله علمی وزارت علوم)
منبع:
مدیریت شهری دوره ۱۳ پاییز ۱۳۹۴ ضمیمه لاتین شماره ۴۰
۱۵۶-۱۴۹
حوزههای تخصصی:
The present study aimed to explain the factors affecting the usage of electronic insurance in Iran insurance company and its operating strategies in Khuzestan province. The research method is descriptive-survey method, and data collecting instrument is questionnaire. The study population is consisted of 480 people of all staff and experts the sales network in Iran insurance company in Khuzestan province that 206 statistical sample were selected using Cochran&rsquos sampling method. The obtained data were analyzed using SPSS software after the completion and examination of 160 questionnaires. Data analysis performed using single-sample t-test and Friedman test. The results of hypothesis tests showed that components of the usability of the website, the type of insurance coverage, quality of service and security in the network of the factors affecting the usage of electronic insurance in Iran insurance company are in Khuzestan, however, the internet- advertisement weak impact on the usage of electronic insurance in Iran insurance company. The results of the study hypotheses using Friedman test showed that security in the network and then the usability of the website as the most the importance and influence the usage of electronic insurance in Iran insurance company in Khuzestan. In fact, it said that proposed model is proportional to collected statistical data.