درخت حوزه‌های تخصصی

Tourism is the driving force behind economic development. This industry is the most incredible and widespread service industry in the world in terms of economic, social, cultural and political affairs. The garden of Qazvin city from the historic cities and a hundered years old Iranian capital of the Safavid era as the center of the province with unique monuments (works of the Sassanid to Pahlavi periods), the cultural (calligraphic capital of Iran) and natural (Alamut area with geotouristic capabilities) Is a beautiful and tourism city in our country. The aim of this research is to evaluate the tourism sites of Qazvin city using urban tourism criteria for introducing tourism markets. The research methodology is a descriptive-analytical type that, after the preliminary studies of thirteen sites based on selected criteria, is selected through eleven tourism criteria, including distance from communication routes, hotels, urban squares, community spaces, terminals, number of tourists, The variety of attractions, the level of attractiveness, the level of advertising and services, the number of points of view and the difference of vision, was evaluated. These criteria were weighed through the AHP hierarchy method and, in combination with the information of each site, for each criterion, was determined by the Copras decision method and the final value of each site. The results of the research showed that the sites, the Chehelsotun Museum Palace, Saad al-Saltanah Palace, Head on top of the Qapo, Atiq Jamaat Mosque are the best and most prestigious sites in the planning process.

Today, tourism is one of the most dynamic activities in the socio-economic change in the area of the world that has increasingly become important. Because Information technology, cultural, political, social and economic infrastructures that create in the twenty-first century, tourism is an inevitable phenomenon of human behavior and action which would satisfy his curiosity spirit. Tourism as one of the sources of income and job creation at the local level which could be a strategy for economic development and in other economic sectors, especially at a time when profits are falling attractive alternative for them and a strategy for development. Sari city is one of the oldest cities in northern of Iran, which in addition to historically valuable and lively nature has perfect texture. Because of underdevelopment in recent years, the central part of the city that features one of traditional cities is included in decline. The subject matter in present study is evaluating the potential of city tourism in sustainable development. From the perspective of a problem, an imbalance in space could be expressed toward intervention in Space. In this article, we describe the precise definition of sustainable development and its role in the sustainable development of tourism in the Sari city and in addition to introducing and identifying the capabilities of the Sari city, the impacts of tourism development on urban development should be considered. In this view, the development of tourism by using existing resources in such a way that we respond to the needs of economic, social, cultural and legal norms and expectations of tourists to the unity of integrity, cultural identity, environmental health, economic balance and welfare of the people. To achieve this goal, we must promote local development and improve the quality of life of host; we should promote cultural, local and historical features and coordination between mutual needs of tourists and residents

The purpose of this study was to investigate the cultural literacy of Spinas hotel staff and its role on the satisfaction of foreign tourists. The study type was descriptive-analytical and surveying. The statistical population of the research was 350 employees of the Spinas Hotel and 200 foreign tourists. Sample size was set by total numbering, and sampling method was random obtained as 184 and 183 by Cochran formula respectively. The data were analyzed using a researcher-made questionnaire and analyzed by descriptive statistics (frequency distribution tables and frequency percentage) and at the inferential level to test the research hypotheses (t-test, ANOVA and multivariate regression), it was analyzed using SPSS23 software. The results of multivariate linear regression analysis of variables of information literacy, media literacy and intercultural literacy with dependent variable of satisfaction of foreign tourists indicate that this relationship is statistically significant and the main hypothesis of the research (there is a relationship between cultural literacy of staff of cultural centers and the satisfaction of foreign tourists) was confirmed. It was also found that among the variables introduced in the regression model, the variable of intercultural literacy had a greater effect on the satisfaction of foreign tourists of Spinase Hotel, and the variables of information literacy and media literacy are the next effective variables respectively.

The old textures of cities are going down the path of stagnation and backwardness. On the other hand, urban areas, especially cities with a long historical background, often house many historical attractions that attract tourist into those cities. In this regard, the purpose of this study is to evaluate the role of tourism in restoring the distressed urban texture on the old texture of Sari. In this study, data collection and analysis methods were used through field studies and surveys, texture inhabitant questionnaires (144), statistical tests in form of SPSS software (T-test) and AHP model. And finally, the results of this study are the significant effect of adding applications related to tourism in the texture, beautification within the texture, and converting texture to pedestrian zone.

Any activity in cities requires revenue and save costs, as a result prerequisite of having a stable income and resources Versatile and balancing expenditures and sources of income. At present, about 80 percent of municipal revenues related to the construction of the source of the problem now Encountered in these conditions should be able to cart our income from foreign products from a single variety of ways to make a stable income. In the city we do not have to worry. In the present study, we tried that, referring to the mayor Ivan sources of income and expenses between the years 2010 to 2014 to express solutions to increase municipalities stable income research in this cross-sectional study based on the figures and detailed plan of the city mayor Ivan with karbas bana Consulting Engineers.