درخت حوزه‌های تخصصی

The environmental crisis is increasing today and this makes it imperative for people more than ever to expand their understanding of the environmental concepts. Accordingly, films can be an effective tool to do that, but finding the right medium is a matter of debate. Needless to say, different forms of films have different effects. Within the same line, the current paper aims to test out the effectiveness of narrative and non-narrative documentary films on the learning and retention of the environmental concepts. The research method was quasi-experimental, administering a pre-test and a post-test on 20 male and 20 female participants between 20-27 years old. The samples were randomly categorized into two groups. Both groups had an equal number of participants who did not have any earlier  environmental activities and their majors were not related to environment and natural resources studies. They were from a variety of educational backgrounds. The groups were homogenous in terms of GPA, too. Firstly, the pre-test was administered to both groups. One group watched a narrative documentary on environmental and natural resources for 8 weeks, while the other group watched the non-narrative version of the same film for the same period. Then, a learning and retention test was given to both groups. The MANCOVA test was administered on the data and the findings showed a significant difference between the two groups in terms of learning and retention. It was concluded that narrative films can have a more significant effect on the learning and retention of the variables.

Brands are considered one of the most valuable intangible assets. Branding is the idea of creating a unique feature to differentiate and is one of the essential components in tourism programs and the important tools for urban tourism development in different aspects of economic, social, cultural, environmental and physical. In this study, it is tried to investigate the impact of the global brand on the development of the tourism economy of the Damghan city. LESREL software had been used for this purpose . The research method was descriptive - analytic and of application type. In this study, data collection was done through SPSS and questionnaire distribution and library studies. The results of analysis of an agent for investigation of features (awareness, loyalty, image, perceived quality) on particular value of the pistachio brand in Damghan city indicated that the collected data were well supported the pattern and the overall indicators showed proper adequacy of the pattern by the data .Also after reviewing the second - order factorial analysis, it was found that all the factorial loads were meaningful and support the indicators and variables well. The investigations outcome of the impact rate of pistachio global brand on the development of tourism economy using T- test, showed that the acquired average is more than mean 3, and acquired meaningful level 0.000at level of 0.95 Indicated the high impact of pistachio particular brand on tourism economic development in Damghan city. Studying the results of direct and indirect effects of the global brand of pistachio in urban tourism development in economical dimensions using Path analysis test, showed that due to the acquired Betas, it is indicator of direct impact of global brand of pistachio on development of tourism industry in Damghan city.

Cities are prominent signs of civilization in every nation. The signs, old symbol of ideas, customs, relationships and interactions of people have played a role in the formation of cities and intertwined a set of environmental, geographic, climatic, traditional and religion combination. Historic cities in Iran are the most valuable cultural heritage that expresses the dynamism, vitality and symbol of urban life. Iconic  architecture  promotes the  identification  of  a  place,  city  or  area.  Structural, functional  and  artistic  aspects  of  architecture,  particularly  those  that  represent  unique features, attract tourists. Architectural and urbanity of ancient Iran have always attracted tourists throughout the world. These features include principles that have been manifested in the heart of the tradition. In recent decades, due to unbalanced expansion of cities and discontinuity of spatial organization, and arrival of new technologies, globalization and the space density, traditional city is far from its truth and it has created challenges for traditional urbanism and modern urbanism. Therefore, the main content of this paper includes and analyzes the commercial buildings in Tabriz bazaar and Khan Bazaar in Yazd and their effects on tourism and tourist attraction. Moreover, it represents the similarities and differences between these two places in Qajar era. Such a study appears to be essential as there is a lack of enough research in this ground. For this reason five commercial buildings in Tabriz and four others in Yazd were selected. Then an example of Tabriz and a similar sample were selected from the Yazd Bazar and similarities, differences in the tables were compared. Moreover, the mentioned places were considered from their touristy architecture perspective and their potentiality for attracting tourists The results showed that commercial building in Tabriz and Yazd did not have similar Plans. The studied places in Tabriz  have got more centralized plans and are octagonal, but in In Yazd bazaar the plans are more rectangular or roughly square. . The other difference is related to length and width proportion and there are such proportions like ( 3 to 1) and (3 to 2) and (3 to 5) for Tabriz commercial buildings and (1 to 1) and (4 to 1)  for Yazd commercial buildings. Also in aspect of their similarities, it is the ceiling structure in both vaults with brick façade. In terms of proportion, the filled  and empty spaces proportion is the same for both and they are (2 to 1), (3 to 2) and (5 to 2). From touristy architecture, the results showed that both Tabriz and Yazd enjoy various touristy architectures and have significant potentials for tourist attraction.