درخت حوزه‌های تخصصی

The purpose of this study is to design and develop a marketing planning model for the development of tourism industry in start-ups and innovative Iranian companies. This industry, which is one of the most dynamic economic activities of the present era, plays an important role in sustainable local development. The research method in this research is applied. It is also a type of field analysis because the data collection tool is a questionnaire and the researcher has collected information through the respondents. The statistical population of this study is all the officials of the executive bodies in relation to the tourism industry and employees and private companies in this regard. Due to the infinity of the statistical population and its large size, cluster sampling is available and the sample size is 14 people. The results of the study were analyzed through version 10 of Maxqda software. In the results, causal variables include environmental attitude, economic and environmental conditions, competition, tourism planning and social capital.

The present study seeks to answer the question that to what extent have worn-out textures created obstacles for the flow of tourism? The present research is applied-developmental in terms of descriptive-descriptive-analytical (survey) method. The sampling method used in this study is simple random sampling. Including the number of employees and city managers, staff and employees of hotels and taxi companies and residents of the dilapidated area of ​​Kermanshah, the sample size is 384 people. Gathering information of the area (physical, social, economic, historical), through survey operations and then this information from They have been turned into maps through Arc GIS and Auto Cad software.  The results show that due to the effect of beautifying the city landscape on the mental image of tourists of the city, the decision to visit tourist places, walking and wandering in the city, the experience of tourists and the connection of tourists with the place are connected to each other like a chain and the urban landscape connects the components of this chain. In fact, the urban landscape, which is desirable for tourists, can lead to the flourishing and development of urban tourism in all the mentioned dimensions.

Purpose- In many development programs in the third world, the expansion of small home businesses in rural areas has been mentioned as an efficient solution to advance the rural development process and improve the living conditions and income of rural residents. Therefore, the aim of this study is to prioritize the challenges of home business in rural areas of Sari County. Design/methodology/approach - The present study is an applied and descriptive-analytical, for which the method of documentary and survey (questionnaire) were used. The statistical population of the research consists of experts of the General Directorate of Cultural Heritage, Handicrafts and Tourism of Mazandaran Province and the Industry, Mine and Trade organization and the Agricultural Jihad organization in Sari County. Fifteen people were selected as a statistical sample. Six factors of economic and financial, infrastructure, education and innovation, insurance and law, marketing and skills were considered as home business challenges in rural areas of Sari County. In order to analyze the data, the combined DEMATEL method and interpretive structural modeling were used. Findings- The results showed that education and innovation, insurance and law and skills barriers are at the highest level of the model, and economic and financial, marketing, and infrastructure barriers are at the lowest level of the model. According to MICMAC analysis, economic and financial, and marketing barriers with strong impact and weak dependence were identified as the most important challenges for home businesses in rural areas of Sari County. Research limitations/implications - The absence of a comprehensive database for home businesses, especially in rural areas, poor cooperation of experts in completing the questionnaires is the limitation of this study. Creating and organizing a database of home-based businesses are suggested, especially in rural areas that have been less studied and arranging the study platform for other research in this field. Practical implications - Supporting home-based businesses based on local and indigenous capacities and knowledge is a solution that not only promotes the production and creates jobs for the villagers, but also has positive social consequences. Originality/value- The results of this research can be a guiding tool in the executive organizations in charge of issuing home business licenses (Agricultural Jihad Organization, Industry, Mining, and Trade Organization and Cultural Heritage, Handicrafts and Tourism Organization) and institutions supporting the vulnerable and poor groups (Imam Khomeini Relief Foundation and the Welfare Organization). It could also help the managers implement the prosperity of home businesses as effectively as possible.