درخت حوزه‌های تخصصی

The development of river tourism depends on river quality, physical characteristics and river landscape, river marginal landscape, safety and financial safety of tourists, creating roads and facilitating tourists to spend leisure time and providing opportunities for walking on the beach. river tourism is one of the most important subdivisions of the nature tourism as a source for value added and special income for river cities. In this regard, the purpose of this study was to assess the impacts of river tourism on the life quality of citizens of Rasht. For this purpose, 200 questionnaires were distributed among citizens using random sampling method. Data was evaluated using SPSS software. The results showed that the quality of life of Rasht tourist city is moderate so that there is a significant correlation between the development of the tourism by creating new job opportunities and increasing the income of residents, as well as the prosperity of buying and selling real estate to 99%.

Tourism is the driving force behind economic development. This industry is the most incredible and widespread service industry in the world in terms of economic, social, cultural and political affairs. The garden of Qazvin city from the historic cities and a hundered years old Iranian capital of the Safavid era as the center of the province with unique monuments (works of the Sassanid to Pahlavi periods), the cultural (calligraphic capital of Iran) and natural (Alamut area with geotouristic capabilities) Is a beautiful and tourism city in our country. The aim of this research is to evaluate the tourism sites of Qazvin city using urban tourism criteria for introducing tourism markets. The research methodology is a descriptive-analytical type that, after the preliminary studies of thirteen sites based on selected criteria, is selected through eleven tourism criteria, including distance from communication routes, hotels, urban squares, community spaces, terminals, number of tourists, The variety of attractions, the level of attractiveness, the level of advertising and services, the number of points of view and the difference of vision, was evaluated. These criteria were weighed through the AHP hierarchy method and, in combination with the information of each site, for each criterion, was determined by the Copras decision method and the final value of each site. The results of the research showed that the sites, the Chehelsotun Museum Palace, Saad al-Saltanah Palace, Head on top of the Qapo, Atiq Jamaat Mosque are the best and most prestigious sites in the planning process.

Today, tourism is one of the most dynamic activities in the socio-economic change in the area of the world that has increasingly become important. Because Information technology, cultural, political, social and economic infrastructures that create in the twenty-first century, tourism is an inevitable phenomenon of human behavior and action which would satisfy his curiosity spirit. Tourism as one of the sources of income and job creation at the local level which could be a strategy for economic development and in other economic sectors, especially at a time when profits are falling attractive alternative for them and a strategy for development. Sari city is one of the oldest cities in northern of Iran, which in addition to historically valuable and lively nature has perfect texture. Because of underdevelopment in recent years, the central part of the city that features one of traditional cities is included in decline. The subject matter in present study is evaluating the potential of city tourism in sustainable development. From the perspective of a problem, an imbalance in space could be expressed toward intervention in Space. In this article, we describe the precise definition of sustainable development and its role in the sustainable development of tourism in the Sari city and in addition to introducing and identifying the capabilities of the Sari city, the impacts of tourism development on urban development should be considered. In this view, the development of tourism by using existing resources in such a way that we respond to the needs of economic, social, cultural and legal norms and expectations of tourists to the unity of integrity, cultural identity, environmental health, economic balance and welfare of the people. To achieve this goal, we must promote local development and improve the quality of life of host; we should promote cultural, local and historical features and coordination between mutual needs of tourists and residents

Land heritage and necessity of planning in order to safeguard this heritage is one of the greatest challenges facing the researchers of untouched spaces and international natural heritage. One of the most important instruments in this approach is considering tourism capabilities in the form of geological attractions and geomorphology of the land heritages and its bond with economical, cultural and social features of tourism. Geotourism plays an unparalleled role in the development of economic, cultural and environmental effects on land management and planning for the conservation and sustainable development of the geological heritage. The Alamut area of ​​Qazvin, along with the legacy of land, is a significant destination in the country from the cultural and social point of view. In order to reach the goals of the sustainable development, it is important to identify the crucial geosites of the region and analyze them based on their different geo-tourism values. In the meantime, East Alamut is one of the areas that can attract many tourists with a variety of natural phenomena. In this study, using satellite images, geological maps, and field studies, 10 East Alamut lands with higher geo-touristic attraction were selected. In the final review of geo-tourism assessment based on the GAM method, the geosite of the Kalayeh Moalem was identified as one of the top geosits due to its scientific value in national level, having aesthetic, cultural and social values, and the existence of a set of functional, economic, and tourist services values.​​ Evan Lake is also in the second priority due to high geological diversity, its ecological and cultural values, easy access, tourism services, appropriate infrastructure and also aesthetic and protective values. Alamut historical area, next to the Garmarud Valley is on next priority.  

The purpose of the present study was to investigate the relationship between teaching reading strategies to hotel staff and its effects on their attitudes: Learners’ Autonomy, Reading Strategies, and Reading Comprehension. To accomplish this object, 130 ESP learners were asked to take part in a piloted PET reading comprehension test and two questionnaires on learner autonomy (Spratt, Humphreys, & Chan, 2002), and reading strategies (Mokhtari & Sheorey, 2002). After removing incomplete answer sheets, 106 (82 female and 24 male) acceptable cases were used in statistical analysis. Pearson Product Correlation analysis pointed out a statistically significant relationship between ESP learners’ autonomy and reading strategies. It was also exposed that the participants’ reading comprehension is positively correlated with their reading strategies. Though, a statistically significant relationship was not established between autonomy and reading comprehension.

The purpose of this study was to investigate the cultural literacy of Spinas hotel staff and its role on the satisfaction of foreign tourists. The study type was descriptive-analytical and surveying. The statistical population of the research was 350 employees of the Spinas Hotel and 200 foreign tourists. Sample size was set by total numbering, and sampling method was random obtained as 184 and 183 by Cochran formula respectively. The data were analyzed using a researcher-made questionnaire and analyzed by descriptive statistics (frequency distribution tables and frequency percentage) and at the inferential level to test the research hypotheses (t-test, ANOVA and multivariate regression), it was analyzed using SPSS23 software. The results of multivariate linear regression analysis of variables of information literacy, media literacy and intercultural literacy with dependent variable of satisfaction of foreign tourists indicate that this relationship is statistically significant and the main hypothesis of the research (there is a relationship between cultural literacy of staff of cultural centers and the satisfaction of foreign tourists) was confirmed. It was also found that among the variables introduced in the regression model, the variable of intercultural literacy had a greater effect on the satisfaction of foreign tourists of Spinase Hotel, and the variables of information literacy and media literacy are the next effective variables respectively.