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In today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. This research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? This query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with the goal of achieve to volume effect on effectiveness of public advertisement. Results show that reason of effectiveness of chosen urban advertising (billboard) of last 15 years in the world (2000-2015) is -due to public audience of commercial advertisement and services- using volume display in the amount of 86.7% which among this number 83.3% of them have interacted with around environment space.

Today country success in economic, social, political , cultural and tendencies are the hostages and pawns of coherent and dynamic didactic system and approved; The education and didactic programs for qualification improvement and dynamism need to evaluate and scrutiny quantitatively and qualitatively. Current study started with the goal of presenting faculty competency evaluation for the reason of qualitative improvement of Islamic Azad University. Research in term of how to collect and compilation the data is descriptive- survey and in term of goal and target type is practical that by doing general scrutiny in literature and subject history and past, we drawled the theoretical frame and conceptual model in this study. Nominee educational members opinions (faculty members (self- assessment), supervisors (superiors), students (clients) of Fars stat Islamic Azad different universities, are the research society. In this research with researcher evaluation in 24 active units in Fars state, approximately 125000 persons examined. That sample volume selected by the clustered random sampling method (kerjesi and Morgan formula), 380 persons, for the reason of collecting dates we used a researcher questionnaire that its validity confirmed by the specialists and its stability calculated by using the Kronbakh’s Alfa method 0.84.Researche questionnaire includes effective component in competency in five general axis, collects the data. Then with using 360 degree evaluation method, executed. For the data analysis me used descriptive statistic method and elicitation statistic (fact oral analysis, vilkakson and Friedman) that the results of the study as follows: 1.drawing the model of competency evaluation of faculty (main dimension of evaluation indexes of faculty competency’s).2.in the field of evaluation of current situation from the dimensions and competence skill parameters, ethical values, role, personal, favorable status exists. But in the performance and functional dimension and its subcomponents unfavorable status and lower than average level evaluated and the results of ranking of evaluation of dimensions of competency’s of faculty in order the most priority is related to skill dimension and the least priority is related functional and performance dimension.

Although liability under general tort and contract law principles is not limited to a certain amount, liability arising under a carriage contract is limited by the majority of international transport conventions and national legislatures and, there are certain reasons given to justify the “essential departure from the current rules of civil law” and it is common for the liability of the carrier to be limited under the international regimes regarding transportation. The limitation of liability, which is nowadays considered to be a basic right rather than a privilege, is not a matter of justice, but merely a matter of public policy. Naturally, under modern transport law regimes, willful misconduct is not the only situation whereby the carrier or ship-owner loses his right to limit. Conventions regarding means of transportation, particularly road carriage, also employ provisions for breaking the limits. The aim of this paper is to investigate the effects of willful misconduct and gross negligence of road carrier in CMR, CVR, and COTIF 1999 (CIM and CIV) conventions and for this purpose admitted solutions in said convention is discussed.

Concurrently, organizations must respond effectively to social expectations and moral law and to achieve success in all areas and by respecting professional ethics adopt an appropriate procedure to achieve these expectations align with organizational goals to facilitates promotion of social accountability and realization of higher goals. In this study, we have formulated a framework by reviewing the literature and related researches so that with application of quality and quantitative combinatory approch as well as utilization of Delphi and judgmental sampling and chain and professional acceptance of scientific and organizational model (32 members), a comporehensive model was instituted in the form of a standard model (individual, organizational and cross- organizational) and 23 indicators of professional ethics to promote social accountability. Then, realized model structures in the studied organizations has been tested through structural equation modeling (confirmatory factor analysis) using smart PLS software. Meanwhile, Cronbach's alpha (0.965) is used to measure questionnaire’s reliability in addition to evaluation of validity. Moreover, among national executive accountability, 124 members are selected for this study through Morgan table and stratified random sampling method so that the situation of each dimensions such as individual (3.56), organizational (3.50) and cross-organizational (3:06) were obtained unfavorably. Overall, this study defines a new method to analyze and measurements of enhance public accountability and professional ethics under Iranian’s government agencies.

on one hand, Iran due to the low annual rainfall and lack of appropriate spatial and temporal distribution in precipitation is considered as an arid and semi-arid country experiencing stress and water scarcity; on the other hand, 90% of annual water consumption has been allocated to agriculture sector in Iran and efficiency and productivity of water consumption do not enjoy favorable status in this sector. While it can overcome this problem by use of virtual water criterion in trade with the countries which enjoy water status such as Turkey. In this regards, the present study has examined this issue in form of selected agriculture goods based on common indices for detection of trade opportunities. Cosine criterion indicated that the degree of similarity and complementary of Turkey’s export with Iran is greater than structural similarity of Iran’s export with Turkey. With regard to trade potential calculations, Iran and Turkey have high export capacity in trade of agriculture goods. Further, Index of Drysdale indicated that the possibility for development of trade from Turkey to Iran is greater than trade from Iran to Turkey and ultimately adjustment of Balasa index based on virtual water trade process indicated that Iran should change its import and export priorities at area of agriculture products. Further, results from research indicate that applying virtual water criterion and removing the products lacking relative advantage in trade between Iran and Turkey result in increase in export of Turkey’s agricultural products to Iran and increase in Iran’s benefit in trade of virtual water.

The present research has been done with the aim of determine the relationship between intellectual capital and employee performance of Ports and Maritime Organization. Statistical population of the present study includes head office employees of Tehran Ports and Maritime Organization. The statistical population is 140 people, 103 samples were selected according to Morgan table. In this research, field study and the standard questionnaire of intellectual capital of Bontis (1998) and employee performance of Hersey and Goldsmith (1980) have been used as data collection tools, In order to describe the data, descriptive statistics to analyze the data and Kolmogorov Smirnov test and Pearson's correlation coefficient have been used to evaluate the research hypotheses .Statistical analysis has been done by using SPSS software. According to the results of this research there is a significant relationship between the dimensions of intellectual capital (human capital, structural capital, relational capital) with the performance of Ports and Maritime Organization, and intellectual capital and its dimensions was not assessed at desirable level in the Ports and Maritime Organization with an average rate of 3.224 as well as the performance of employees was not assessed at desirable level in the Ports and Maritime Organization with the Average Rate of 3.468 .

The Internet along with many advantages has some disadvantages, and the lack of a complete understanding of cyberspace can cause damage in terms of mate selection method. This article attempts to address some of the disadvantages and threats that virtual spaces create in mate selection method and tries to introduce some strategies to prevent and reduce these emerging injuries. This study was conducted using a questionnaire survey and the reference method. The population of this research is all youth between 20 to 34 years old who live in Jahrom in 1395. The sampling methods used here is the cluster sampling method. The sample size has been calculated by the Cochran formula, and 320 people were selected. The questionnaire was 0.77 alpha general questionnaire and statistical analysis was performed by SPSS software in the form of analyzing the correlation coefficient and regression. In this research, after describing the stages of major indicators of family position as the most important unit of society, and after declaring the ideas about mate selection and cyberspace relationships, and mentioning them as opportunities and threats, emerging injuries following by cyberspace relationships and their influence on the mate selection methods are discussed. In this study, family attachment, traditional values and the level of religiosity are effective in young people attitudes to cyberspace mate selection, as well as effective variables have an impact on mate selection method with a coefficient of 0.611% were able to predict changes. In other words, effective independent variables have been able to define 0.611% of changes in mate selection methods, and the rest of the effects are due to some variables that are not included in this study.