درخت حوزه‌های تخصصی

At the current competitive world, managers of organizations should respect desires of customers and pay specific attention to factors affecting customer’s behavior to provide conditions for better realization of organizational goals and customer’s satisfaction. This study is a descriptive-analytical study and statistical population in this study consists of customers of Southeast Tehran Tejarat Bank Branches. The aim of this study is to investigate the impact of social, cognitive and emotional factors on customer’s behavior of Southeast Tehran Tejarat Bank Branches. Sampling is done using two-step cluster sampling method and 300 samples are selected through the list of long-term depositors of bank (N=1400). The data have been collected using questionnaire and using SPSS software have been analyzed and descriptive and inferential statistical methods including Pearson correlation and linear regression. The results obtained from testing research hypotheses show that there is strong and significant relationship between social, cognitive and emotional factors with customer behavior of Southeast Tehran Tejarat Bank Branches. Therefore, it could be mentioned that paying attention to these factors has significant effect on supplying better services and gaining customer’s satisfaction.

The present research aims to examine the relationship between diversity management and its effect on staffs’ affective commitment with study on mediation role of Transformational leadership and perceived justice in Qaen health network. In theoretical sector with integration of human resource management and performance theories and the theory of diversity and leadership, a theoretical model has been made. The main question of research is when the diversity management puts a positive effect on staffs’ affective commitment and why these two variables affect each other. The statistical population consists of all the staffs at the administrative sector in Qaen health network. After collecting data, the hypotheses were tested using the structural equation technique and software Smart PLS. the results from statistical analyses indicated that diversity management puts a positive effect on staffs’ affective commitment, but diversity management does not put a positive effect on perceived justice. Transformational leadership has a mediation role between diversity management and perceived justice. The perceived justice has a mediation role in effect of transformational leadership and staffs’ affective commitment. Further transformational leadership and perceived justice have a mediation role between the diversity management and affective commitment.

Lifestyle which encompasses social, cultural, and economic factors deeply impacts upon the people's behavioral patterns and mental attitudes. One of the manifestations of lifestyle is the quality of selecting living places, which in turn influences the architecture of the houses. The purpose of the present study is to examine the extent to which modern lifestyle affected Hamadanian people`s lifestyle as well as the architecture of their houses during the first Pahlavi regime. The study adopted a historical-interpretive analytical method which describes the modern lifestyle of Hamedanian people by taking the transition from tradition to modernity into account and investigates the conceptual components of the architectural modernism of the houses using architectural space analysis. The data for the study were collected through library resources and field study. The sampling method for the field study was purposive. To this end, all the houses built during the first Pahlavi regime which had documents and were possible to visit for a filed study were examined. The results provided evidence for the modernization of people`s lifestyle which led to new concepts of modern lifestyle, such as consumerism, the development of social interaction, the initial formation of civility, social distinction and status, and social importance of women. Moreover, the findings show that changes in lifestyle resulted in the formation of three different architectural patterns. Garden houses, street houses, and evolved traditional houses were considered as reflections of architectural changes. These evolutions show the changes in people`s lifestyle as a result of transition from tradition to modernity and the evolution of architectural space due to the changes in the quality of modernism style of life.

The purpose of this research was to identify and prioritize effective factors in social responsibility of professors of Islamic Azad University of Qazvin branch which was conducted in 2014 and 2015. Among all statistical population which included 395 professors of the university, 195 professors were selected as statistical subjects from the population. In this research, it was attempted that by using written sources, views of experts, field investigation, and also interview with experts, a questionnaire be designed to identify the said factors. The instrument used for collecting information was the questionnaire. To determine formal and content validity of the questionnaire (the proposed indexes), content validity was used, and in order to determine reliability factor, Cronbach's Alpha method was used for 5-Choice questionnaire of Likert. Then required data of the research were collected and by using statistical descriptive and inferential techniques, date analysis was conducted by SPSS software. Results indicated that structural dimension has the highest effect on accepting social responsibility among behavioral, structural, and contextual dimensions.

Quality of urban areas and improvement of it have always been considered as one of the main issues in the process of urbanization. It might be possible to consider this importance as the result of fundamental changes in intellectual patterns during the past two decades in one side and its proposal in all aspects of human life on the other side though this is one of the main influential concepts in urban landscape and vision, and there are various approaches available regarding this matter. These approaches have decreased the nature of landscape concept to simple decorating concept and even considering it equal to any type of interaction between human and environment and it identification. So there are several results for each definition in terms of planning and management. Urban landscape &ndash as the objective of city &ndash is the most impressive urban index for human beings. The issue of lack of attention to city vision and landscape, and efforts in identifying and creating of it, is one of the most important problems of cities. Increase in Population as a threat to city life, migration of rural population to urban areas and large cities, traffic, air pollution, open space, green space and playgrounds and several other issues, are among the items that have been discussed relatively more than issue of urban landscape and its problems and more papers and books have been written on it. Urban landscape is in fact all the elements that can be seen in the city and can be watched by human eyes. These items form urban landscape when they are integrated and combined with several factors in every moment. This article seeks to enhance the environmental quality to organize urban landscape in Sa&rsquodi Street through discovery of historical meanings, cultural codes and local architectural terms in visual landscape of the city, and giving sense to it in physical and visual formats. Therefor with review of Store street in New York &ndash as an foreign sample - and Hamze street in Isfahan &ndash as a domestic sample &ndash the existing situation of Sa&rsquodi street is reviewed and SWOT analysis is then implemented for examining the weaknesses and strength factors and regulating the urban landscape of this street through field-documentary studies.

Realism not only has introduced way of thinking but also has discussed a different way of expression in mid-nineteenth century in west and despite its existence has experienced new forms during its stages of development and metamorphosis. Symbolic realism has been discussed as a realistic technique in art and literature style within this through this method, realism and symbolism make contradictory link where although symbolic relationships are formed but signifier, arbitrary signified as well as secondary all have realistic approach in this link which mean in context realistic channel as well as receiver's experimental mind connection with that, although culture, society, policy, history, myths and legends are also represented but they aren&rsquot determinant of meaning and only can be crystallized in second half discovery of signifier as receiver&rsquos mental reserves and of course this is the result and related to discussed realistic patterns in work. This research is sought to investigate symbolic realism which is a kind of realism that is used as technique in a work and can be one of its style indicators and considered as main style in case of its extent of function in work. Besides structural investigation of "symbolic realism", history, approach as well as introducing its artists and writers are investigated in this research and has explained rout map for further researches in this field not only in literature field but also in architecture, painting as well as religious issues.