درخت حوزه‌های تخصصی

Purpose- The present study has two major purposes; the first of which is the identification of the key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province, and the second purpose is prioritizing of the effective key propellants in the essence of the brand of target tourism villages of Saman County in Chahar Mahal and Bakhtiari Province. Design/methodology/approach- This study is an applied one, and data are collected using a descriptive-survey method. To collect data, three types of questionnaires have been used for three groups of the local community, visitors, and experts. According to Morgan table, the sample size of the visitors and the local community are 384 samples, and 365 examples, respectively, and the sample size of the experts, with Delphi technique, was 25. To analyze the samples, one-sample T-test and Mann-Whitney U-Test using SPSS software and structural analysis (paired squares) using MICMAC software were used. Findings: The results of this research showed that the most effective key propellants in the essence of the brand of target tourism villages of Saman County in priority order are, 1. gardens, 2. water-based tourism, 3. place attachment, 4. plants and animals species, 5. the opportunity for relaxing, 6. beautiful landscapes, 7. rural accommodations. Research Limitations/Implications: The high cost of the research and the required time to fill out the questionnaires, with regard to the extent of the study area, were among the main challenges facing the present study. Originality/Value: The present study is looking for a model and method for making a sustainable brand that not only give identity to the local community but also it is attractive to tourists and fulfills experts’ views. So, the present model has the mentioned features.

Purpose- The present applied survey has been done for the purpose of the evaluation of function quality and effectiveness of Malakhord borderline market on the changes of villagers’ life quality level in Dezli Dehestan of Sarvabad County. Design/methodology/approach- This research is descriptive-analytic from the view point of method and library and field methods have been used on the basis of questionnaire distribution and interview to collect data. The sample size includes 250 people from the head of the households of active villages in the market that their number was specified using Corcoran formula and the questionnaires were distributed according to their class among the sample villages and distributed randomly among the head of the households. Findings- The analysis of the data using descriptive statistics indexes and the tests of inferential statistics (Chi-Square, one-sample t-test, Friedman test, Paired Samples t-test, path analysis) showed that generally the market has caused the improvement of the villagers’ life quality level in comparison to the previous period before the establishment of it and it is this economic aspect of the villagers that has had the most improvement and positive change. Research limitations/implications- Being faraway, the dispersion and the location of a large number of villages in the zero region, the villagers lack of familiarity with questionnaire completion, and not accessing easily to family guardians with the questionnaires were among the imitations of this survey. Practical implications- According to the survey findings, solutions like the improvement of the roadways to the market, the will of domestic organizations to prevent sectional holidays, the improvement of services and welfare facilities across the market, using local people to manage and coordinate the market affairs, exporting the villagers’ products to the neighboring country, allocating a part of the market income to the construction and physical development of the villages, and devoting another part to the young villagers looking for jobs as loan are suggested. Originality/value- Trading in the form of borderline markets, purposefully and lawfully, can pave the way for economic, social and physical development of the borderline rural areas and as a result will prevent migration, population leaving and the instability of the villages that can have negative consequences in the local, regional and national level.

Purpose- The aim of this study was to investigate the mental image of local residents of tourism destination villages in Karaj city regarding the economic and social effects of tourism and its effect on tourism development tendency. Design/methodology/approach- This research is based on an applied and descriptive-analytical method. Data related to any of the variables have been collected through questionnaires and interviews. The statistical population of the study is the residents of the villages of tourism destination in Karaj city. Out of this, 365 local residents of the villages were selected according to Cochran formula as the sample population. To analyze the research findings, AMOS and SPSS software were used. Findings- The results of this study showed that the mental image of the local residents of the tourism destination villages in Karaj is positive about the economic and social effects of tourism development. Also, the satisfaction of local residents from economic dimensions of tourism with a factor of 0.77 compared to their social mental image with a factor of 0.70 has a greater impact on the local community's desire for tourism development. Research limitations/implications- The difficulty of crossing the mountainous slopes of Chalous Road, the unwillingness of some respondents in the studied villages for individual and social reasons, the lack of sufficient statistics and information about the province of Alborz due to the newly established and non-differentiated statistics from the Tehran province are among the limitations of the research. Practical implications- Neglecting local communities in tourism industry activities is a major bottleneck in participatory planning in order to achieve sustainable development of tourism. In this regard, planners and custodians of tourism in the studied villages should develop sustainable tourism to meet the needs and desires of local residents, while the development of sustainable tourism will be impossible without the participation of local residents and their loyalty toward tourists. In this way, the maximum satisfaction of the local community is realized as an indispensable necessity for the successful development of tourism. Originality/value- In this research, we tried to provide a comprehensive and systemic approach which is a geographical attitude to evaluate the tendency of local residents of target tourism villages of Karaj County about tourism effects. In addition, the effect of this attitude was examined on local community satisfaction using structural equation modeling.

Purpose- The present study aims at establishing border markets with the purpose of legalizing the deals and economic boom, employment, and promoting life standards in border areas. The main purpose of the present study is to analyze the physical and economic effects of border markets on the development of rural areas. Design/methodology/approach- The present study is an applied study with regard to nature, and descriptive-analytic with regard to methodology. The population of this study includes the villages in the city of Agh-Ghala; 7 villages were selected as the sample, and the data was collected through researcher made questionnaires (383 questionnaires according to Cochran formula). Data analysis was done using Friedman, Chi square, Wilcoxon, and one sample t-tests in SPSS. Findings: Developing border markets leads to improvement in economic and physical indices in rural areas. The most effects were found on the quality of new-built houses, and the fewest effects were found on rural facilities and infrastructures. Border markets had important effects both on economy and culture of rural residents. The only component indicating insignificance was the effect of border markets on the reduction of unemployed people in the society, which is because of lower market boom during recent years and lack of free zones. Research limitations/implications- Spatial dispersion of the villages, limitations in obtaining information, and concerning about questionnaires being completed are some of the issues. Practical implications- Through planning and shift in attitudes in economic issues, sufficient attention will be paid to less considered needs of the residents of border areas; and the rural physical and economic indices will be improved through creating border markets. Originality/value- Border markets and their development can lead to the improvement and promotion of life quality of the residents of border areas and the population willingness to stay.