آزیتا رجبی

Tourism and the related economy is transforming and plays a vital role in world economy. Many economic development planners and policymakers also refer to tourism industry as the basis for development. Tourism-related activities and the provision of appropriate services in an area, like many other economic sectors, require necessary groundings in terms of its origin. Therefore, based on the importance of tourism industry on the one hand, and the existence of tourism potentials of Tehran province on the other hand, an appropriate procedure is required for prioritizing different areas in the province in order to efficiently and appropriately plan and prioritize different investments in these areas. In this regard, the aim of this research is to evaluate of tourism development indicators of Milad Telecommunication tower. In order to analyze the research data, the CO-PLOT analysis method and comparative comparison of Milad Tower tourism statistics were used. The results of factor analysis indicate the importance of the managerial-institutional dimension as one of the important factors in the tourism development of Milad Tower; the results from a t-test showed that the effect of each factor and dimensions is different on tourism development of Milad Tower. According to the tourism experts and professionals, the institutional-managerial, political, physical, socio-cultural, economic factors are of paramount importance in the tourism development of Milad Tower.

Tourism has been known as the largest service industry in the world in terms of income, so that its growth has led to a lot of social and economic changes. The tourism industry is considered as one of the pillars of economic development in the postmodern period, that plays an important role in the economic development of societies and is one of the most important components of sustainable income. The development of the tourism industry for developing countries, which have encountered with problems such as high unemployment rate, limitation of currency resources and single-product economy, has great importance. On the other hand, tourism can have a great effect on national production and employment of country in the future years as a powerful economic industry. The tourism industry has been more and more considered seriously by the policy makers and planners of the country and the development of tourism industry is turning a national and universal request due to the fact that the reduction in national production and the consequent increase in unemployment as the main economic problem of the country is raised in our country. Hence, the tourism industry can be considered as an economic perspective. In this regard, the AHP-SWOT technique was used in order to identify the effective factors, internal accelerators and retardants (strengths and weaknesses) and the external accelerators and retardants (opportunities and threats) of the tourism development of the District 12 of Tehran and the presentation of scientific and practical strategies and solutions in regard of tourism development. Quantitative research models output indicates that the final score of the internal factors evaluation is 3.48 and the final score related to the external factors evaluation is 3.48. Therefore, considering these outputs, acceptable strategies for planning and strategic management of tourism development in the district 12 according to the placement in the first quarter of the internal and external matrix, are aggressive strategies. Therefore, the strategies of tourism development and tourism attraction in this district should be developed in such a way that seek to fix the weaknesses, eliminate the threats to the district and, with the comprehensive and strategic planning approach take appropriate measures and strategies in order to optimize the current situation and organize the tourism industry in this district. .