طراحی بسته های گردشگری موسیقی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
رویدادها از جاذبه های مهم گردشگری اند. گردشگری رویداد، علاوه بر تأثیرات اقتصادی، در جنبه های دیگر حیات اجتماعی و فرهنگی مردمان میهمان و میزبان اهمیت بسیاری دارد. رویدادهای فرهنگی، از جمله اجرای موسیقی، در جای جای کشور وجود دارد. برای اینکه این اماکنِ اجرایی به مقصد گردشگری تبدیل شود و میهمانان مشتاق را به خود جلب کند، ضروری است رویدادهای موسیقی مدیریت شود و فضاهای موسیقی به جاذبه های گردشگری مبدل شود. طراحی گردشگری رویداد، از هر نوعی که باشد، به سه بُعد اصلی وابسته است: 1. مکان؛ 2. زمان؛ 3. مخاطب. تجزیه و تحلیل این سه مؤلفه در طراحی محتوای بسته گردشگری موسیقی نقش تعیین کننده ای خواهد داشت. برخی فعالیت های قابل استفاده در سبد گردشگری موسیقی عبارت اند از: دیدار گردشگران با خوانندگان و آهنگ سازان خاص و گروه های موسیقی؛ شرکت در کنسرت ها؛ بازدید از مکان های ساختِ ساز و سازندگانِ ساز؛ دیدار از زادگاه، محل زندگی، و مقبره موسیقی دانان؛ بازدیدِ موزه های موسیقی و خانه موسیقی دانان قدیمی؛ آشنایی با خاطرات هنرمندان موسیقی؛ آشنایی با موسیقی و رقص محلی؛ و کسب مهارت های جدید در نواختن موسیقی بومی یا مشارکت در حرکات موزون گروهی. برای جلب گردشگر بیشتر، به داشته های موجود نباید بسنده کرد و باید اتفاقات موسیقایی را به شکل طراحی شده برای گردشگران ارائه کرد. این شیوه از صنعتِ جلب گردشگر از نظر زمان، مکان، فرم، و محتوای برنامه به طراحان امکان کنترل بیشتری را می دهد.Designing Music Tourism Packs
Tourists are somehow interested in traveling to witness events in mysterious lands. Event tourism has a central part in financial development of several cultures. Urban and folk musical events take place in various regions of Iran. However, the audiences of those events are mostly local people. In order to provide possibility of turning the local events to tourist attractions, several steps need to be taken. Every event tourism consists of three main essentials: time, place and audience. Designing and managing every package for event tourism is very much related to those three features. To have a successful event management we need first to look at the destination and its event from the point of view of visitors. It looks simple from first glance but the management of the details entailed in such events make every project a daunting task until the point that it is realized into action. That is why huge festivals need to be practiced on small scales before they take place on a larger scope. Activities that tourists expect to attend in music events are hugely varied. Some of the common activities music events include: attending concerts and musical performances, visiting with musicians, singers and bands, attending traditional workshops and ateliers of luthiers while they are making musical instruments, visiting the birth place of great musicians, visiting the graveyard of great musicians, visiting music museums, visiting houses and living places of great musicians, attending workshops and lectures of musicians, and participating in performing music and dance sessions with local musicians. Music events must meet several standards in order to succeed and have the chance of repeating such ideas in other occasions. Some of the most important essentials in such standards are:
1. Cooperation among various parts of city managements such as transports, hospitals and emergency centers, police
2. Managing dates in accordance to climate and national holidays
3. Providing audio visual packages of information and advertising the events in details
4. Designing additional attractions like bazaars and other side attractions for tourists
5. Considering a variety of preferences for tourists in regards to designing the events and programs in both the nature of performances and duration of events
6. Considering human rights and tourists’ rights
7. Considering the rights of artists and performers
8. Considering rights of residents and locals
9. Respecting the environment and nature of the destination
10. Respecting the families and children
11. Insurance for safety of visitors and locals
12. Accessing the information in a proper time and condition
13. Providing the facilities of feedbacks and comments.
Since the national state TV does not support music performances and showing musical instruments are prohibited in television programs, music tourism may open a new opportunity for Iranian people to attend musical events. Moreover, Iranians usually choose to travel around using their own cars. This habit provides a possibility of easily accessing any corner of the country and discovering musical events in any part of the country. Since the 1979 Islamic revolution, many of the country’s youths have had little of watching live musical events. Event tourism may provide a chance for relinking the younger generation to their musical and artistic aspects of their culture.
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