مطالب

Purpose: Brand development in tourism of natural places can play a vital and effective role in attracting tourists. Therefore, the aim of this study was to investigate a structural equation modeling of brand development in tourism of natural places. Methodology: This study was applied in terms of its objective and quantitative in its approach. The research population consisted of employees of organizations and cultural heritage institutions in Tehran city (1,200 individuals). The sample size was determined as 384 individuals using the Krejcie and Morgan table, and they were selected through multi-stage cluster sampling. The research instrument was a researcher-made questionnaire on brand development in tourism of natural places with 23 items, whose content validity was confirmed by 20 experts, and its reliability was calculated using Cronbach's alpha as 0.82. Data were analyzed using exploratory factor analysis and structural equation modeling in software such as SPSS and LISREL. Findings: Seven factors were identified: place value, communications and information, tourist facilities and services, physical factor, awareness of the tourism destination brand, attachment to the place, and contextual conditions. All of them had factor loadings exceeding 0.60, the extracted variances were all over 0.70, and the Cronbach's alpha for all of them was higher than 0.80. Furthermore, the model of brand development in tourism of natural places had a good fit, and brand development in tourism of natural places had a positive and significant impact on all seven mentioned factors (p < 0.05). Conclusion: Based on the results of this study, to attract tourists, conditions can be provided for the realization of place value, communications and information, tourist facilities and services, physical factor, awareness of the tourism destination brand, attachment to the place, and contextual conditions.

Purpose: The present study was conducted with the aim of studying the effect of philosophy education for children on the development of the spiritual intelligence of sixth grade female students. Methodology: Based on theoretical foundations and previous research based on Islamic-Iranian foundations, it was investigated in the form of a quantitative (semi-experimental) method. The statistical population of the research was all sixth-grade female students of Bedroom district. Among them, 32 people were randomly selected as a statistical sample in the control group and the experimental group. Sohrabi and Naseri's spiritual intelligence questionnaire was used to measure students' spiritual intelligence. The results of statistical data analysis (univariate covariance) showed that teaching philosophy to children has an effect on the development of students' spiritual intelligence. Findings: In the set of research results, it indicates the effect of teaching philosophy for children on the development of transcendental self-awareness and spiritual experiences of sixth grade female students. But the philosophy education program for children does not show an effect on the development of patience and the ability to forgive. The philosophy education program for children by strengthening logical and analytical powers, along with creating a deep philosophical view, teaches children how to think and make decisions and thereby be able to solve their problems and problems. Solve as much as possible. Spirituality is defined as the constant effort of human beings to answer the reasons of life, but only the mind can answer these questions, which has learned its skills in childhood. Conclusion: It is suggested to create a compulsory course as philosophy for children in Farhangian University. So that all new cultural teachers are familiar with this program and can be a useful facilitator for students.