مطالب

The primary aim of this study was to open up new ways with which teachers could help learners improve their knowledge of vocabulary via collocation activities. This study investigated the effect of collocation activities on Iranian intermediate EFL learners’ vocabulary knowledge in order to solve their vocabulary problems. To this end, 60 female students from Pardis Institute in Lahijan, Iran participated in this study. They were divided into two groups of 30, one as an experimental group that received collocation activities as the treatment and a control group which received traditional method of vocabulary instruction. The researchers used a quasi-experimental, pre-test/post-test control group design. The data were analyzed using an Independent Samples T-test and a series of paired Samples T-tests. The findings of this study showed that collocation activities improved significantly participant learners’ vocabulary knowledge. The findings from paired-sample t-test indicated that the learners in the experimental group outperformed the control group in vocabulary knowledge.

Interlanguage pragmatics has attracted considerable attention in recent years. One strand of interlanguage pragmatics research includes studies comparing the effectiveness of implicit versus explicit teaching on the development of pragmatics. Many studies, although inconclusively, have shown the superior effect of explicit teaching of pragmatics, but few have focused on finding ways to improve the implicit teaching of pragmatics. The present study attempted to unfold the effect of collaborative dialogue on the quality of implicit teaching of request (head act and preparator). To this end, 28 participants (19 to 33 years old, intermediate) majoring in English (freshman and junior) were divided into two groups. The experimental group (n=14) had the opportunity to complete the tasks collaboratively and the control group (n=14) were not provided with any specific pragmatic instruction. The instructional procedure included four successive sessions of teaching request in situations where the sociological parameters were systematically varied. For the purpose of data collection, the classes were audio-recorded and a pretest-posttest design for discourse completion task (DCT) was adopted. For the purpose of data analysis, target request head acts and preparators were scored and also the audio recordings of classes were transcribed and the process of learning during treatment was checked in detail. The findings indicated that the experimental group outperformed the control group in producing target preparators and head acts. And evidence of noticing the pragmatic forms namely noticing unnoticed forms, noticing the gap, and negotiation of form was observed during the collaborative task. This study suggests that teachers may need to provide learners with the opportunities for collaborative tasks along with input enhancement tasks in order to improve the pragmatic knowledge of the learners.

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on an interview with 20 experienced experts and marketing proficient, aspects of model and variables related to the use of MAXQDA software has been identified. Finally, based on the detected final criteria, the model is presented based on the data theory method. The results of open coding of the collected qualitative data using the interviewing tool showed that 86 open codes were identified among 331 concepts. Finally, 86 initial codes in the form of 18 categories of brand value, trust, brand awareness, marketing, brand image, knowledge and vision of production and development, risk, performance, cultural factors of consumption, financial factors, process, competitive advantage, socio-ecological responsibility, role of Government organizations, customer requirements, brand identity, customer loyalty, product attributes, are identified.