درخت حوزه‌های تخصصی

Export is a crucial driver of economic growth in various countries and significantly contributes to a country's entry into global markets and enhances economic success. In developing countries such as Iran, economic and social development programs prioritize the expansion of exports, particularly high value added agricultural products. The growth in non-oil exports, such as dried fruits, and the entry of domestic producers into new global markets have led to an increased demand for Iran's export products. This has also resulted in higher production levels, increased employment opportunities, and higher value added in the related activities. To enhance export performance, which is a crucial measure of a company's success in utilizing its resources and capabilities in the international arena over a specific period of time, it is important to focus on improving marketing strategies and specialized knowledge. Therefore, this research aims to examine the impact of marketing mix and specialized marketing knowledge on the export performance of small and medium-sized enterprises (SMEs) involved in exporting dried fruits in Mashhad, Iran in 2022. A total of 80 questionnaires were distributed among senior managers, board members, and business managers of dried fruits SMEs using the available sampling method. Structural equation modeling was employed for data analysis and test of research hypotheses. The statistical data and structural equation modeling revealed that the joint impact of marketing mix and specialized marketing knowledge has a positive and significant influence on export performance. In order to improve the company's profitability, it is essential for senior managers and sales managers to recognize the significance of these two factors and undergo relevant training to acquire the necessary skills. Moreover, managers should make effective use of appropriate distribution channels to expand their exports. Simultaneously, they should consider adapting product quality and packaging to align with the preferences of foreign buyers.

In the Value Added Tax (VAT) system some goods and services, such as banking services, are exempted from taxes. Based on theoretical foundations, exempt treatment leads to several distortions and inefficiencies in the economy. In order to understand the importance of exemption on macroeconomic fluctuations as well as the fundamental role of financial intermediaries in economy shocks, this study using a Dynamic Stochastic General Equilibrium (DSGE) model provides an empirical analysis for policy simulations with consideration of VAT on financial services under different scenarios. Accordingly, the values of model parameters was estimated via calibration method and also the model accuracy were evaluated by Brooks & Gelman test and impulse-response functions. Simulation results of the policy exercise suggest that shifting from exemption to full taxation, reduces the cost of bank, and increases the bank free resources leading to higher investment and output through more bank loans.

The theory of psychology focuses on the explanation and prediction of individuals by examining specific behavior rather than the expression of an organization or society and on non-objective phenomena rather than an objective, and its importance for the management of the contingency arises from the fact that the function of the individual at any given time must be evaluated based on his conditions and working situations and due to its complex and diverse dimensions, decision making confronts with several choices and criteria which can be examined by multi-criteria analysis. This applied research aims to rank the psychological theories with an accounting approach based on the management of contingencies using the AHP method. The method of this study was a descriptive survey conducted by distributing the questionnaire. The statistical population of the study consisted of elites and accounting experts with over 20 years of job experience in Tehran. Sixty-eight individuals were selected randomly, and the questionnaires were distributed among them. After collecting the research for data analysis using expert choice software, the research, and ranking of the data were done using the AHP technique. The findings of the study indicate that the motivation theory and social psychology theory, and finally, cognitive psychology theory are based on priority order. In other words, in the accounting-based approach to contingency management, most motivational theories are presented and show a higher impact, one of the most important reasons for which can be attributed to the reliance of accounting on individual management