درخت حوزه‌های تخصصی

In this study, which was synthetic and inductive-deductive in terms of data collection method, 12 marketing management specialists at the university level participated as panel members in the quality department. In fact, in the qualitative part, which used meta-synthesis and Delphi analysis, the aim was to identify the contents of e-marketing statements in advancing the marketing goals of oil companies. In a small part with the participation of 16 managers and deputies of Sepahan Isfahan Oil Company, the identified propositions in the form of a comprehensive structural interpretive analysis based on the priority of effectiveness. Therefore, relying on meta-analysis, first 26 studies were reviewed as a basis for evaluation to determine the content of e-marketing propositions in advancing the marketing goals of oil companies in the form of critical evaluation. According to which, 21 themes of selected propositions were entered into Delphi analysis in a checklist manner to determine the theoretical adequacy. At this stage, 7 propositions were removed during the two stages of Delphi analysis and a total of 16 propositions were included in the quantitative analysis section, ie comprehensive structural interpretive analysis. In this section, the results showed that the content of the propositions of creating an intelligent marketing system to recognize changes in the oil industry at the ninth level was determined as the most effective e-marketing factor in advancing the marketing goals of Sepahan Isfahan Oil Company.

This paper aims to show the asymmetric effect of oil shocks on Iran’s economy. It uses nonlinear time series models to investigate the asymmetric effect of oil shocks on resource allocation in Iran’s economy. The results show that adverse oil shocks have been more persistent during the last decades and severely negatively affect resource allocation in Iran’s economy. Different oil shocks have different implications for importing and exporting countries, and the rigidity of state fiscal systems in exporting countries causes adverse oil shocks to be more persistent. The oil economy’s response to positive and negative oil shocks depends on the structure of the economy. The government budget and trade balance have significant implications for the effects of oil shocks on oil-exporting economies. The government budget is highly dependent on oil revenues, so in the case of adverse oil shocks, the pass-through exchange rate will cause high inflation because of foreign exchange shortage and overshoot in the exchange rate.