درخت حوزه‌های تخصصی

This study was conducted for designing and explaining the convergence-based financial services marketing model in Tehran Stock Exchange. This study was mixed (qualitative-quantitative), and in the qualitative phase, a group of experts in the field of financial services marketing and senior managers of asset management companies were selected and unstructured interview was done for modelling based on ground theory. In the quantitative phase, customers of asset management companies were considered as the statistical population and 500 statistical samples were selected and questioned by questionnaires and 26 hypotheses derived from the initial model were tested. All hypotheses were confirmed but the effect of risk-taking and history of financial services providers on convergence of trends and indexes were rejected. There was also no relationship between history and requirements. Also, conditions and economic fluctuations governing the society and history of financial services providers did not have a significant effect on adherence to requirements of stock exchange.   Finally, the results led to the design of convergence-based financial services marketing model in Tehran Stock Exchange (based on the structure of the paradigm model). Comparing the model of the present study with previous models in the field of financial services marketing, an important and innovative point is the attention of asset manager companies to convergence in the financial markets, which was identified as one of the effective strategies for promoting perceived value and customer loyalty and its effect was also proved. Paying attention to the concept of convergence and contagion between markets and paying attention to parallel markets to get more returns is a significant factor in attracting financial services customers.

Cet article se penche sur l’analyse du concept de labyrinthe dans les récits dédaléens de Michel Butor (L’Emploi du temps, 1995) et de Henry Bauchau (Œdipe sur la route, 2017). Cette analyse est faite dans une perspective comparatiste au regard de la littérature moderne. Nous nous proposons de voir d’abord le labyrinthe formel, temporel et spatial dans la fiction de Henry Bauchau et de Michel Butor pour connaître ensuite le rôle des mythes dans ces dédales littéraires. Notre problématique serait donc de savoir comment ces écrivains ont intégré la forme labyrinthique à leur écriture pour évoquer la perplexité de l’Homme moderne. La démarche des romanciers quant à la dimension mythique de leur récit est analysée pour exprimer la façon dont la modernisation des mythes affecte l’écriture labyrinthique. Ainsi, tout en arborant l’intemporalité des mythes (celui d’Œdipe en particulier), on met en relief les matières qu’ils offrent à la littérature contemporaine et dans la représentation du statut de l’Homme à l’ère de la modernité.