درخت حوزه‌های تخصصی

The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Data were collected through organizational learning questionnaire of Nife (2001); marketing metrics of Nazari and Akbari (2015) and marketing performance questionnaire of Nazari and Akbari (2015). The validity (content, convergent, divergent) and reliability (factor loading, composite Reliability coefficient, and Cronbach’s alpha coefficient) of questionnaires indicated that the measurement tools are of good reliability and validity. The results of the research by SMART-PLS software and using t test statistics and path coefficients (β) showed that organizational learning has strong, direct and significant impact on marketing metrics and marketing metrics have strong, direct and significant impact on the marketing performance. Also, organizational learning has strong, direct, indirect and significant impact on the marketing performance. On the other hand, marketing metrics can play the mediating role in the relationship between organizational learning on marketing performance. On the other hand, organizational learning can improve the positive effect that marketing metrics have on the marketing performance as a moderating variable.

The problem which has been the focus of city constructors and architectures since the beginning of citizenship life is the issue of the nature of environmental quality. This study, with a review of explaining paradigms of environmental quality and by reliance on basic works, has assumed the question of nature of environmental quality an interdisciplinary concept (civic construction, sociology, psychology) and is in seek of explaining perceptive quality factors from citizens' perspective. Since the nature of this study is multidimensional and understanding of its different aspects and answering of its relevant questions bounds researcher both to test present theories and to understand mental world of his or her subjects, therefore, synthetic approach has been applied for methodology of it. It should be mentioned that Delphi method has been applied so as to obtain different indices and factors of the study. To determine the unit of sampling, multiple-stage clustering sampling method has been used in a way that between 22 regions of Tehran municipality, based on their development, first 6 regions were selected and in the next stage all the local states of those 6 regions were listed and then six local states were randomly selected. Size of the sample of this study is 200 persons. The results show that most of the perceptive factors derived from qualitative section of the research conform to factors derived from quantitative section and questionnaire. In other words factors derived from qualitative section are the same as those derived from quantitative factors. The significant point to notice in this section is that some of the derived factors from this section couldn’t be categorized by previous theories but rather they belong to the research community of this study (i.e. local states of Tehran). Thus we can state that the total perceptive criteria of environmental quality of these local states are as follows: legibility, place atmosphere, permeability, peace, tranquility, liveliness, sensational rapture, time sense, civil justice, security, human standard, sociability.

It seems that success in municipal wastes management has a detectable relationship with citizens' participation and social mechanisms. So, the present study has done for recognition of systematic relations of effective social parameters on municipal solid waste administration. Data have collected in two phase to fill of questionnaires including awareness assessment of MSW office's personnel of urban 22-district Tehran municipality organization and effective factors on MSW management; Then, social parameters relations effective on MSW via S-LCA in different phases such as temporary storage, gathering, transportation and processing, recycling and proper disposal. Results shown that was got 16 grading (than 20) of municipal waste administration awareness by personnel of MSW office in district that has counted including good grades. Waste management of district municipality has got final grading equal 72 (than 100) that shown have good performance (71-90), but the worst was source separation of waste with grading 24 (than 40) rather than other stages. The most important social factor effective on waste's LCA has were social acceptability that got more final weight (0.49) and among these indices such as noise pollution and private space have more importance. Then, social performance and equality play a same role that social performance in addition to the recycling of start point, destination and job creation, be influenced by social acceptability; Social equality is influenced by distribution and locating index, as well as, quality employment. Average of normal values for indices of each component in different scenarios has shown transfer station scenario has the highest ratio of social acceptability (1.8) and performance (0.7) and caused low amount of social impacts. In other side, landfill scenario (direct way) has the lowest normal value of social equality (0.8). Albeit, due to the weight of social acceptability of first scenario (temporary storage of waste in transfer station and transfer of them to final landfill waste), is desirable, environmentally has advantages than two other scenarios, such as direct job creation, lower fuel consumption and visual pollution prevention.

Architecture education has social, interpersonal and ethical aspects. The role of narration and storytelling as a pedagogical tool in clarification of academic subjects has been argued by researchers.Architecture is a multidisciplinary field of study that draws on the arts, science and social sciences. The aim in educating architects is seen as developing the imaginative, conceptual and practical skills necessary for students to identify human needs and aspirations, and to be able to meet or express these in space and form. Donald Schon asserts that these defining of abilities can be called ‘thinking like an architect’. It would be students’ capacity to see unfamiliar situations as familiar ones, and bring their past experience to bear on the unique case. In the educational process, the main focus not only on the assessment, but also in the process of learning during the lecture[1]. The importance of this matter is so that it can be observed in families. Changes in technology, human resources, information technology and changes in consumer preferences, has changed perceptions of manpower required education and skills. Due to increasing importance of vocational training school for girls and the need for quality improvement and evaluation, participation and their role in these changes can be very effective but this partnership in comparison with its true position, is still low and negligible. This study examined documentary and scientific aspects of obstacles and strength points and methods of improving quality of teaching in the Conservatories. So we tried to develop a systematic framework for evaluating Conservatory in Tehran, in order to help resolve this need and with its preliminary implementation, while identifying condition of target Conservatory community, will provide condition of comprehensive evaluation for other technical training institutions so that with knowledge of strengths and weaknesses points and obstacles can improve quality of training centers. The present research, is descriptive and functional that evaluate the state through the questionnaire that has been developed with regard to objectives of the Conservatory training of Tehran, identify the current status, obstacles and also utilizes information obtained from interviews of teachers and experts in this sector in four fields educational, personal, social, economic and four levels of “high, medium, low and very low”. Due to gathered information and analysis by SPSS obstacles have been reported high extent that finally guidelines and recommendations in order to quality improvement of current situation is presented.

The aim of designing the education spaces is to providing the required spatial relationships for education processes. It means that the spaces and equipment which are required in every field, how and by the which discipline thy have been arranged to offer the final aim of education in advance, is the achievements of providing the education spaces management. The purpose of study is to evaluate the status of science and technology education spaces in management of providing the space and educational equipment for schools in fundamental evolution document Iran Education. In this survey, the research method is content analysis and it is descriptive in regards to practical purposes and collecting the data. The statically population for this research is the Iran Education Fundamental Evolution Documents, the criteria and standards for designing the educational spaces and documents about the education history. According to the results, evolution in the providing the spaces for educating the science and equipment adaptation with day technological infrastructure are crucial. The recommendation for reviewing the status of educating the science and technology and symmetry of facilities with the need to the space and equipment for educating science and technology in the system of management of providing the space and equipment in compliance with local culture and todays and future technological needs and attention to the extension of garden school model was discussed.