درخت حوزه‌های تخصصی

The problem which has been the focus of city constructors and architectures since the beginning of citizenship life is the issue of the nature of environmental quality. This study, with a review of explaining paradigms of environmental quality and by reliance on basic works, has assumed the question of nature of environmental quality an interdisciplinary concept (civic construction, sociology, psychology) and is in seek of explaining perceptive quality factors from citizens' perspective. Since the nature of this study is multidimensional and understanding of its different aspects and answering of its relevant questions bounds researcher both to test present theories and to understand mental world of his or her subjects, therefore, synthetic approach has been applied for methodology of it. It should be mentioned that Delphi method has been applied so as to obtain different indices and factors of the study. To determine the unit of sampling, multiple-stage clustering sampling method has been used in a way that between 22 regions of Tehran municipality, based on their development, first 6 regions were selected and in the next stage all the local states of those 6 regions were listed and then six local states were randomly selected. Size of the sample of this study is 200 persons. The results show that most of the perceptive factors derived from qualitative section of the research conform to factors derived from quantitative section and questionnaire. In other words factors derived from qualitative section are the same as those derived from quantitative factors. The significant point to notice in this section is that some of the derived factors from this section couldn’t be categorized by previous theories but rather they belong to the research community of this study (i.e. local states of Tehran). Thus we can state that the total perceptive criteria of environmental quality of these local states are as follows: legibility, place atmosphere, permeability, peace, tranquility, liveliness, sensational rapture, time sense, civil justice, security, human standard, sociability.

The backwardness of the countryside is most important issues of developing countries. The result of this study, based on descriptive - analysis studies, shows that revive traditional arts and crafts with much charm with planning and organizing on development stimulus projects, can direct influence on the villager’s empowerment. Of course, the existence of such attractions, itself, without providing proper bed in the field of empowerment, has not the capability to introduce and identifying. Hence, there is appropriate site in the village of Laft in empowering the intellectual and cultural treasures. The creation and the spread of such projects, in addition to revive traditional arts and crafts provide empowerment and development of Laft villages.

It seems that success in municipal wastes management has a detectable relationship with citizens' participation and social mechanisms. So, the present study has done for recognition of systematic relations of effective social parameters on municipal solid waste administration. Data have collected in two phase to fill of questionnaires including awareness assessment of MSW office's personnel of urban 22-district Tehran municipality organization and effective factors on MSW management; Then, social parameters relations effective on MSW via S-LCA in different phases such as temporary storage, gathering, transportation and processing, recycling and proper disposal. Results shown that was got 16 grading (than 20) of municipal waste administration awareness by personnel of MSW office in district that has counted including good grades. Waste management of district municipality has got final grading equal 72 (than 100) that shown have good performance (71-90), but the worst was source separation of waste with grading 24 (than 40) rather than other stages. The most important social factor effective on waste's LCA has were social acceptability that got more final weight (0.49) and among these indices such as noise pollution and private space have more importance. Then, social performance and equality play a same role that social performance in addition to the recycling of start point, destination and job creation, be influenced by social acceptability; Social equality is influenced by distribution and locating index, as well as, quality employment. Average of normal values for indices of each component in different scenarios has shown transfer station scenario has the highest ratio of social acceptability (1.8) and performance (0.7) and caused low amount of social impacts. In other side, landfill scenario (direct way) has the lowest normal value of social equality (0.8). Albeit, due to the weight of social acceptability of first scenario (temporary storage of waste in transfer station and transfer of them to final landfill waste), is desirable, environmentally has advantages than two other scenarios, such as direct job creation, lower fuel consumption and visual pollution prevention.

The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Data were collected through organizational learning questionnaire of Nife (2001); marketing metrics of Nazari and Akbari (2015) and marketing performance questionnaire of Nazari and Akbari (2015). The validity (content, convergent, divergent) and reliability (factor loading, composite Reliability coefficient, and Cronbach’s alpha coefficient) of questionnaires indicated that the measurement tools are of good reliability and validity. The results of the research by SMART-PLS software and using t test statistics and path coefficients (β) showed that organizational learning has strong, direct and significant impact on marketing metrics and marketing metrics have strong, direct and significant impact on the marketing performance. Also, organizational learning has strong, direct, indirect and significant impact on the marketing performance. On the other hand, marketing metrics can play the mediating role in the relationship between organizational learning on marketing performance. On the other hand, organizational learning can improve the positive effect that marketing metrics have on the marketing performance as a moderating variable.

The basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. The research population is customers and consumers of large food stores in Shiraz that used a store's website. The sample of this study is as big as 400 people. Cluster random sampling method based on visible traits in the population with the highest estimated number of customers with a cautionary view was carried out. To evaluate the reliability of the questionnaire in this study, Cronbach's alpha was used. Cronbach's alpha was estimated 92%for the whole questionnaires and fluctuated between76%and 98% for its subscales. In order to analyze the data of questionnaires and to test the hypotheses, factor analysis and structural equation modeling techniques were used. The results show that by rejecting the first hypothesis and confirming the rest of assumptions and other relationships between the independent, mediator and dependent variables, the whole model is generally acceptable. This means that content and communication stimuli would get to the behavioral reaction phase after the process of influencing.

The aim of this study was to investigate the role of coach-oriented organization and team performance in the mental health staff General Directorate of Youth and Sport of Ardabil. Descriptive and correlational methodology has been applied to the target and the field was done in this study population all staff General Directorate of Youth and Sport was Ardabil province in the number of them 85 persons. Limited due to the small population size of the population sampled and analyzed, so is the population size and sample size. To collect data from questionnaires in coach-oriented organization and team performance staff (researchers) and mental health (Goldenberg and Hiller, 1979) was used. To analyze the data descriptive statistics (frequency tables mean and standard deviation) and inferential statistics (Pearson correlation and multiple regressions) is used in which the coach-oriented organizational relationship with the staff in mental health and team performance The SPSS19software were analyzed. The results showed that between team performance and organizational staff coach-oriented relationship (r = 0.314), there was a significant (p <0.05). Inter coach-oriented physical and mental health relationship (r = 0.352), there was a significant (p <0.05). Inter coach-oriented and anxiety, social dysfunction and depression there is a significant negative correlation (p <0.05). The mental health of a coefficient of 88% could predict the coach-oriented organization.