درخت حوزه‌های تخصصی

The purpose of this study was to investigate the cultural literacy of Spinas hotel staff and its role on the satisfaction of foreign tourists. The study type was descriptive-analytical and surveying. The statistical population of the research was 350 employees of the Spinas Hotel and 200 foreign tourists. Sample size was set by total numbering, and sampling method was random obtained as 184 and 183 by Cochran formula respectively. The data were analyzed using a researcher-made questionnaire and analyzed by descriptive statistics (frequency distribution tables and frequency percentage) and at the inferential level to test the research hypotheses (t-test, ANOVA and multivariate regression), it was analyzed using SPSS23 software. The results of multivariate linear regression analysis of variables of information literacy, media literacy and intercultural literacy with dependent variable of satisfaction of foreign tourists indicate that this relationship is statistically significant and the main hypothesis of the research (there is a relationship between cultural literacy of staff of cultural centers and the satisfaction of foreign tourists) was confirmed. It was also found that among the variables introduced in the regression model, the variable of intercultural literacy had a greater effect on the satisfaction of foreign tourists of Spinase Hotel, and the variables of information literacy and media literacy are the next effective variables respectively.

Purpose- In the present study, the impact of the household head's features on poverty and its intensity in rural households was investigated using the data related to income cost of rural households of West Azerbaijan during 2014. Design/methodology/approach- To this end, the relative poverty line of the rural households was first estimated in this study. Then, the effect of household characteristics on the intensity of poverty and its incidence was examined as well. The two-step Heckman model was used in this regard through which the impact of variables on household poverty was explored and the likelihood of household poverty was calculated. Afterward, assessing the poverty intensity of poor households, the effect of the study variables on the intensity of poverty of these households was investigated. Findings- The results of the study showed that the age, marital status, employment, and literacy level of the household head had a significantly positive effect on decreasing the incidence of poverty of the households. In addition, being married, the higher level of education, and employment of the household head, and also increasing the number of employed members in the household alleviated the severity of poverty among rural households. Research limitations/implications- The main limitation of this study was the lack of direct access to statistics and that extraction of data from micro- households was time-consuming. Practical implications- Considering the high probability of poverty at the beginning of the young age and retirement, actions must be taken to minimize the negative consequences of poverty in these ages through appropriate social security systems. Furthermore, given that being married reduces the incidence of poverty, careful planning is required to increase employment opportunities, to develop the culture of marriage, and therefore, to reduce the level of divorce in the society. Originality/value- In this article, an attempt has been made to study the influence of individual characteristics of the household head on poverty incidence and its severity in rural households of West Azerbaijan Province using the relative poverty line system. Moreover, based on the aim of the study, the severity of poverty and its incidence are to be separately investigated.