عوامل تأثیرگذار بر روان خوانی تایپ های حوزه چاپ بر اساس عادت خواننده (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
موضوع این پژوهش بررسی عوامل تاثیرگذار بر روان خوانده شدن یک فونت بر اساس سلیقه و عادت مخاطب در نشر چاپی است. با این فرض که انتخاب درست فونت بر اساس نیاز و عادت مخاطب، باعث تعامل بیشتر او با متن و ترغیب بیشتر او به خواندن می شود. به همین منظور در این پژوهش ابتدا به بررسی تعاریف خوانایی و روان خوانی و عوامل موثر در آن پرداخته شد و با تطبیق این عوامل با اصول خوشنویسی فارسی، الگوی اولیه برای شناخت سلیقه خوانندگان استخراج شد. در نهایت برای شناخت بهتر مخاطب این عوامل بر روی مخاطب آزمایش شدند تا تاثیر هر یک بر سرعت خواندن، درک مطلب و خستگی چشم به عنوان عوامل تکمیل کننده روند خواندن، سنجیده شود. تحلیل نتایج بدست آمده از 30 آزمودنی از کارمندان روزنامه ایران با سن های 25 تا 45 سال، با قدرت بینایی کامل و بدون سابقه بیماری های مغزی و ضربه به سر، نشان می دهد با تغییر فونت ها، که هر یک نماینده ای از یک عامل موثر بر روان خوانی است، سرعت خواندن، میزان درک مطلب و خستگی چشم تغییر معناداری ایجاد نمی کند و تاثیرگذارترین عامل در روان خوانده شدن یک فونت، فاصله میان حروف و کلمات در آن است.Investigating the influencing factors on the fluency of printing typefaces based on the reader's habit
The subject of this research is to investigate the factors affecting the readability of a font based on the taste and habit of the audience in print publications. Typefaces are practical media that play an effective role in human growth and awareness because their main purpose is to express and convey messages in the fastest and most legible way. Awareness and understanding of the text happen when the audience interacts with the text. This means that in this process, the audience first reads the text, his mind automatically starts to decode the letters and finally stores them in the short-term memory. Prolonging this process will take a lot of energy from the reader, and as a result, he will not continue reading. Therefore, using the optimal font can play an important role in people's awareness.Today, awareness about designing typefaces has become a good thing, which has increased the number of aspiring designers. But the ease that now exists in publishing types online has led to the disappearance of the quality filter. These observations are more evident in non-Latin types such as Persian type where the lack of extensive and available resources and clear design paths has become a big obstacle for Persian type designers. The purpose of this research is to define and explain the model and framework to ensure the correct selection of types that are used in book publishing. To achieve this goal, considering the main mission of typing, which is to transmit information in the fastest and most readable way, the question of "what factors can be considered as the main factors to distinguish text type from other types?" can be considered as the main question. In order to answer this question, other questions such as: Why are only a limited number of Persian types used in the books? What are the characteristics of these types and why publishers do not use new types? will also be answered.It seems that by presenting this research, it is possible to take a step forward in the direction of defining an available and developable coherent pattern or standard in order to optimize all the Persian types of the text of the books. The research method in this study is qualitative, descriptive-analytical in terms of its fundamental nature and in terms of its method. The primary data was obtained by a combined method and through the library method and referring to electronic and digital sources. Data collection is desk-based and the sampling method is theoretical. All the obtained data were finally measured on a test population consisting of 30 employees of Iranian newspaper.The results, which were obtained with the help of t-test, show that among the effective factors in the readability of a text that type designers have emphasized, only reducing the distance between letters and words in a text makes a significant difference in the audience's eye fatigue. Eye fatigue over time makes the audience stop reading and the reading process remains incomplete.
تبلیغات
