خوانشی بر پنداره لذت در طراحی صنعتی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
لذت، بخش جدانشدنی از فعالیت انسان هاست؛ چه وقتی کسب لذت های کالبدی و مینایی، معیار کنشگری انسان بوده، چه وقتی مفهوم لذت، از مرزهای کالبد فراتر رفته، پنداره مقصودجویی انسان را به حوزه های گسترده تر از تن، که به عقل، جامعه، ماورا و عالم مینویی رهنمون می شود. از سوی دیگر، جریان منفعت طلبانه سرمایه داری، طراحی را به خدمت می گیرد تا با ایجاد قلاب های ظاهریِ لذت و خوشنودی در محصولات، همواره نرخ فروش کالاها را فزاینده نگاه دارد. از عواقب نامطلوب این جریان، انباشت افسارگسیخته کالاها و تخریب محیط زیست می باشد. در این پژوهش، با تعریف و بررسی مفهوم لذت در ابعاد عمومی و اختصاصی آن، تلاش شده که رابطه کالا با لذت و نیز پنداره لذت واکاوی شود. پژوهش از نوع توصیفی-تحلیلی بوده، داده های کیفی از طریق بررسی منابع مرتبط استخراج شده اند. بر اساس یافته های این پژوهش، استدلال می شود اعضای هر یک از چرخه های طراحی، تولید و مصرف، باید به عنوان یک مسوولیت اجتماعی، از پنداره لذت به عنوان یک برساخت تصنعی از ارزش، فاصله بگیرند و با تکیه بر از ارزش های واقعی، احساس لذت پایدارتری را از بودن در هر یک از چرخه های طراحی، تولید و مصرف خلق نمایند تا تقاضا برای تجدید خرید کالا و تنوع طلبی بی کرانه ی انسان کاهش یابد.An Interpretation of the Concept of Pleasure in Industrial Design
Seeking pleasure has always been the inseparable aspects of human activities; whether the man craves for corporal liking such as eating, sleeping, sexual activities and pleasure, or they expand the limits of their own bodily wills and desires quite further to non-corporal domains such as, intellectual, spiritual, or even social territories: that is; leaving the self (ego) behind so as to be able to move into another non-self and infinite territory. To that effect, products have been either the tools for arriving at such pleasure (that is, the products are used to satisfy users’ functional needs and wants) or become the target themselves (functionally speaking, products are not obtained to satisfy a need or so but they are purchased to provide the owner with the pleasure and honor of only having them). This raises quite a few questions: What is pleasure or pleasurability? What is product pleasurability? What kind of relationship actually exists between products and users’ pleasure? Why does product pleasurability fade out so fast as time quickly passes and make their own users disappointed? Is it something with the product or with the users? How do people convince themselves as marked or distinguished by owning and using products; delusively dreaming to gain more fun and pleasure through procurement and/or using process? What are their motives? Can our finite earth afford superabundant consumptions of products at such accelerating rate!? And can answers be found somewhere within the concept of product pleasurability? As it is well-defined and explained, industrial, economical and financial activities of greedy capitalists and manufacturers resulted in a ruined environment which already switched the siren on for the quality of lives of our current, let alone the next generations. Even though our modern way of life relies profoundly on products but those catastrophic consequences cannot be continued. So, we, as designers are left to find the bridles for that crazy capitalist or money-based world so our people can live as they are supposed to live: truly honorable and useful. If we accept the idea that products, designed to provide users with more pleasure and attachments, will afford to be kept and used for a longer period of time, then we could be in a position that we may accept the fact that product pleasurability can save the world to its best of share. In this paper, the concept of product pleasurability is explained from various perspectives including literary, philosophical, and also from industrial design standpoint. The relationship between products and the concept of pleasure is then scrutinized on the whole and more specifically, from design thinking perspective. The paper concludes that if products are designed to give user a better sense of attachment to their honorable humane existence, compared to fast, momentarily and unsatisfactorily satisfaction, they would not need to replace and obsolete the product so fast to a delusive better one. This way, designers will take the excessive burden off the nature shoulder and let the world and as a result human community breath the life.
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