بررسی تأثیر کارکردهای طراحی صنعتی کیوسک های راهنما در حرم امام رضا(ع)، بر میزان رضایتمندی زائران (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
با توجه به اهمیت حرم امام رضا(ع) و فراوانی زائرانی که در این مکان حضور می یابند، انجام اقداماتی برای افزایش میزان رضایتمندی آنها ضروری است. هدف کلی از پژوهش حاضر، افزایش میزان رضایتمندی زائران حرم رضوی از طریق ارائه مناسب اطلاعات به وسیله کیوسک های راهنماست. این پژوهش توصیفی تحلیلی بوده و به روش پیمایشی انجام شده است. جامعه آماری را زائران حرم تشکیل می دهند که 420 نفر از آنها به عنوان نمونه، به روش داوطلبانه در این پژوهش شرکت کردند. ابزار گردآوری داده ها پرسش نامه بوده و از طیف لیکرت برای دریافت میزان رضایتمندی استفاده شده است. برای تجزیه وتحلیل داده ها از جدول فراوانی، میانگین و انحراف معیار و برای تحلیل فرضیات، از آزمون هم بستگی و میانگین جامعه آماری استفاده شده است. نتیجه تحلیل ها ثابت کرد بین عملکرد و ارائه مناسب اطلاعات از طریق کیوسک های راهنما، با میزان رضایتمندی زائران ارتباط وجود دارد. یافته های پژوهش نشان داد زائران از اطلاع رسانی در حرم و کارکرد کیوسک های موجود رضایت ندارند و این نارضایتی از کارکردهای فنی، بیشتر از کارکردهای زیبایی شناسی است. با توجه به مطالعات، رعایت ملاحظات طراحی و ساخت، اصول ارگونومی و آنتروپومتری، زیبایی شناسی، مکان یابی، استفاده از عناصر معماری اسلامی و فرم، رنگ و مصالح هماهنگ با محیط موجب کارکرد صحیح کیوسک ها و درنهایت، افزایش رضایتمندی زائران می شود.Evaluation of The impact of industrial design functions at the shrine of Imam Reza (AS) guidance kiosks, on pilgrim’s satisfaction
Mashhad city is the third and one of the most important city tours in the world and that is why many people visit this place of pilgrimage each year. The reason that Mashhad is put in third place and has many visitors and travelers is that Imam Rezas' (AS) holly shrine is located in the aforementioned city. It is essential to take action in order to supply and increase the satisfaction of visitors with this holly place. The issue in the present project is the lack of appropriate notification systems to provide rapid and better information for the needs of pilgrims at the shrine of Imam Reza (AS). Given the magnitude and importance of the many pilgrims who attend every day in this holy shrine, it is necessary to provide the vast amount of pilgrims with various information including location information, routing information as well as some information about the city, in order to reduce confusion and waste of time. Presently, lack of appropriate information in the shrine in order to help and guide the pilgrims, large courtyards and their similarity with one another and the continued expansion of the courtyards, causes difficulty in finding desired locations and most visitors face confusion, dissatisfaction and waste of time. The main requirement of the pilgrims in this research is the need to get the correct and coherent information. In this study, pilgrims' satisfaction with the shrine's notification system is tested. User satisfaction is of great importance and all organizations combine their activities with the users' needs and satisfactions. Assessing and measuring satisfaction as one of the most common methods to determine resolution to the needs of the users of one product, is an effective tool for controlling the overall performance and identifying weaknesses and trying to resolve them. The overall objective of this study is to increase visitors ' satisfaction by providing appropriate information they need. This was a cross-sectional study which was accomplished through the survey method.The population of this research were pilgrims and 420 people were voluntarily asked to answer the questions. Questionnaires were used for data collection and Likertfor receiving the amount of satisfaction. To analyze the data, frequency distribution, mean and standard deviation, correlation analysis, hypothesis testing and population average were used.After statistical analysis, the significant level was set to zero, and was proven that there is a significant relationship between performance and providing information through the Kiosks in the shrine of Imam Reza(AS) and the pilgrims satisfactions.The results showed that pilgrims are not satisfied with the Kiosk’s function and the dissatisfaction with the technical functions is more than the aesthetic functions. According to the studies, compliance criteria and various design and construction considerations, principles of ergonomics and anthropometry, using the right materials, the right location, maintenance and use of aesthetic principles in kiosks, and Islamic architectural elements as well as form , color and materials in accordance with the proper functioning of kiosks would finally increase satisfaction in visitors.
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