Small states are generally assumed to be on the receiving end of power in the international arena rather than a source of it. But from the late 1990s up until mid-2013, when Sheikh Hamad Al-Thani ruled the country, Qatar became endowed with a form of power. This form of power did not conform to traditional conceptions of “soft,” “hard,” or “smart” power but was a composite form of power that could be best described as “subtle power”. Qatari foreign policy at the time was comprised of four primary components. These included hedging, military security and protection, branding and hyperactive diplomacy, and international investments. Combined, these four foreign policy components bestowed Qatar with a level of power and influence that was far beyond its status as a small state and a newcomer to regional and global politics. This type of power was neither rooted in the attraction of norms (soft power) nor in military ability (hard power). It instead consisted of a form of often behind-the-scenes agenda setting that could be best described as subtle power
