مطالب

The effects different awareness-raising techniques might have on language learners’ performance have been studied by many researchers. The present study specifically focused on improving EFL learners’ oral narrative task performance in terms of accuracy, fluency and complexity by awareness raising through semantic fields. The participants in the study included 40 intermediate learners whose initial homogeneity in terms of language proficiency was assessed via a Preliminary English Test (PET). They were further randomly assigned as one experimental group and one control group, each comprising 20 participants. The amount of instructional time was 17 sessions, during which the participants in the experimental group received an awareness raising technique through 'semantic fields'. Before and after the treatment, an oral narrative test was administrated. The results of the data analysis revealed that the experimental group which received the awareness raising technique outperformed the control group in three measures of accuracy, fluency and complexity on their performance. The participants showed significant improvements in language proficiency as they retold the narratives. The findings of the present study can create the floor for researchers to go deep through the EFL contexts and find more about the probable effects awareness raising techniques might have on language learning and teaching.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.

The present study was aimed at exploring the use of pronominal reference for identity representation in terms of power and solidarity in English political discourse. The investigation was based on a corpus of four political interviews and debates amounting 26,500 words. The analysis was both qualitative and quantitative. In the qualitative analysis, a discourse-analytic approach was used to find out the pronouns, their references and their identity load, and in the quantitative analysis, the distribution of different representations of identity were calculated. A nonparametric test, that is, Chi-Square was run in SPSS as the statistical operation needed for the current study. The analysis showed that most of the personal pronouns represented identity in the form of solidarity. The results also showed that political figures use <em>I</em>-pronoun and its variants to represent their identity in terms of power. The representation of identity in terms of power was also found to be correlated with the use of certain terms such as <em>veto</em> and active voice constructions. Furthermore, the results showed that when making claims, instead of giving pronominal reference to self, political figures use first-person plurals. In order to show solidarity, the speakers may also make use of discoursal proximity. Considering the important role that discourses play in constructing reality, it is important for CDA researchers to reveal sources of power, inequality and prejudice in discourses and interpret their hidden meanings. Pronominal choice and academic voice as linguistic constructions that are ideologically loaded need to be brought into the spotlight.

Stated key words after the abstract section in research articles are among those lines of inquiry which have received less attention in Applied Linguists (AL) studies. In this paper, the researcher explored the distribution of stated key terms and expressions as used by 73 researchers in AL domains in both local (NOORMAGZ) and global database publishers (SAGE, ELEVIRE, SINCENCE DIRECT) Those Scimago journal lists, which were abstracted in Thomson Reuters Web of Science [WoS] journals were precisely screened in terms of their compatibility with title vs. topic match index as well as their position in the research articles throughout the whole sampled research papers including Introduction, Review of Literature, Method, Results & Discussion (IRMRD) to explore authors’ tendencies towards art-based utilization of key word selection/assignment for research writing aims. The results over title-topic match indicated that at least one or two stated key words significantly appeared in the title of research paper within both local and global databases with the higher preference for keyword-title match among Iranian researchers. Regarding the most probable positions in the sampled research articles, gained data in this research could not significantly show any differences between local and global researchers. Possible implications were discussed in the light of critical, art-based approaches for key word elaboration/explanation in English Language Teaching (ELT) and AL research.   

Most of the models accounting for L2 oral production have deemed a significant role for vocabulary knowledge in this process. Previous studies have demonstrated a positive relationship between different aspects of lexical knowledge and performance or proficiency of second language skills including the speaking performance. Meanwhile, the findings have suggested a determining role for the task type used for measuring speaking performance when one or more aspects of lexical knowledge are in focus. This study was conducted to investigate the relationship between the EFL Learners’ deep vocabulary knowledge (DVK) and speaking performance by scrutinizing the mediating role of task type. To this end, 102 bachelor ELT students were given Word Associate Test to measure their DVK, and a planned presentation task and unplanned tasks of description, narration and reasoning to elicit speaking performance. The elicited samples of speaking performance were transcribed and analyzed in terms of fluency, accuracy, lexical complexity and grammatical complexity. Structural equation modeling indicated a lack of causal relationship between DVK and aspects of speaking performance as measured with both planned and unplanned tasks. However, mixed results were obtained in the case of the correlations of fluency, accuracy, grammatical complexity and lexical complexity with DVK across different tasks. Although the findings do not provide evidence for a strong relationship between DVK and speaking performance when DVK is analyzed in isolation from other aspects of vocabulary knowledge, the variation witnessed in findings provide further proof for the importance of task effectiveness in the study of lexical access.