مطالب

The purpose of this study was the effect of cultural on sports tourism marketing in Iran. The research method in this study was Descriptive and field. For this purpose, Mahmoodi Yekta and et al' questionnaire (2012) was used. Reliability of questionnaires after a pilot study using Cronbach's alpha test, (α=0.86) was obtained. Statistical population of survey is all an active sport tourists from Russia, Turkey, Armenia, Uzbekistan, Greece, Sweden, Canada, Jordan, Kuwait, and India that traveled to Iran for doing sports competition (N=132). The sample size was considered equal to the population. Descriptive and inferential statistics methods for data analysis were used. The results showed that according to the mean of cultural factors, Religious and ideological differences factors in order of priority are effective in developing active sports tourism in Iran. The research findings have emphasis on the importance of cultural as factors affecting attracting sport tourism. Thus, it is recommended that sport managers created an appropriate strategic planning to increase sport tourist by cultural factors.

  The present research seeks to analyze the role of new information and communication technologies(ICT) in development of religious tourism of Iran.   Different approaches and models have been raised and then the approaches given by them have been used in addition to study of views of Tehrani citizens . The research method applied in this research was applied in terms of objective and quantitative in terms of data type , descriptive and correlative in terms of data collection.     The statistical population of the present research was Tehrani citizens and simple random sampling method was used. Validity and reliability of the questionnaire were measured and confirmed with the experts’ view and also Cronbach's alpha.  In the next stage, based on the conceptual research model, research questions and hypotheses,  the extracted items were tested in the research statistical sample  with a researcher made questionnaire.   In the descriptive statistics section, description of data was presented in two sections of demographic variables and main variables with indices of absolute frequency, relative frequency, mean, standard deviation, and variance in the table and in inferential statistics section, correlation tests and multivariate regression and path analysis test. 

As it is commonly understood, Urban neighborhoods play a significant role in developing urban sustainability as the smallest unit of city so that the formation and promotion of neighborhood identity, and focusing on social relationships would be in harmony with urban sustainability. It is believed that a dramatic change in spatial structure of urban neighborhood include a decline in levels of political, social and economic role of neighborhoods as long as they have had some disadvantages such as environmental pollution, marginalization, poor housing, socialpsychological and cultural damages, and particularly losing spiritual and material values as well in the recent decades. To limit these disadvantages associated with communities, neighborhood centers should be designed. The purpose of this study will analyze the concept of neighborhoods and neighborhoods’ centers and their effects on urban sustainability by descriptive- analytical approach and by gathering information through libraries and reviewing documents. This paper engages in analyzing components, dimensions, factors of sustainability and neighborhoods centers that integrated in the final model which characterized by practical-economic, environmental, empirical- aesthetic components; and, the validity of the used questionnaires based on factors of this model with 387 subjects (the selected sample) and the reliability of the questionnaires by using Cronbach Alpha through Bartlett Test and KMO factor at high level of 0/85 was proved. The level of significance of each component was reexامینed by concerning their effects on urban sustainability. By applying multiple- regression test, the statistical outcomes reveal that designing based on environmental components have the utmost impact on neighborhoods sustainability.

Recycling process is one of the most important processes in the trend of sustainable development, a logical reaction against the problems that results from industrial age. Building materials can play an important role in the process of a building formation or destruction, in fact, materials forms the building nature. Thus, the role of material and the impact of its recycling in sustainable development context cannot be ignored. Also, due to the rate of destruction and renewals that exist in cities and considering to the point that almost half of fuel storages are consumed in the buildings, the mass of materials that are sources of potential energy, should not be ignored. So, it is obvious that finding a fundamental solution in this area is necessary. In terms of research performance, this study is qualitative and as descriptive-comparative investigation and selection of the concepts is based on library and documentary methods, surveying some characteristics of recycling which in terms of quality and technique effect on architecture has been attempted in this research. Therefore, the role of recycling materials and the importance of their potential energy in the trend of sustainable development are investigated in this paper by descriptive-comparative method and appropriate and optimum solutions provided in order to reduce energy consumption in the field of construction and building materials.

In the architecture of Iranian traditional houses, the ornamentations available in the inscriptions of houses entrance portal express the identity of architects and personality of houses owners and are rooted in their religious and national beliefs and faiths. The main hypothesis of this research is changing the physique and application of religious contents in compliance with the thoughts and beliefs of people in Dezfoul historical city in the epigraphs of houses entrance portals. The objective of this study is reviewing the development trend of texts, concepts and physique of inscriptions as well as analyzing the factors effective on the quality and diversity of application of inscriptions. The present research is an applied study and descriptive-analytical method has been applied, and the data was collected by library and survey studies. The population of this research includes historical houses, houses damages in war (Iran & Iraq) and renovated and new tissue and new-built houses of Dezfoul, from Qajar era so far. Random sampling method has been applied in this study and dispersal area includes the city. Data analysis method in this study is qualitative and quantitative. The results of this study indicate that today the inscriptions available in the entrance portal of houses in Dezfoul comparing to inscriptions in Qajar1 and Pahlavi2 era is very simple and has lower aesthetic value. One of causes for such superficial and contextual gap between inscriptions seems to be the war and renovations during and after destruction.