مطالب

Purpose: The purpose of this study is to improve the organizational adequacy model for the digital maturity of Iranian offices with a data-based approach. Methodology: This research was conducted with a qualitative-inductive approach and the Strauss-Corbin contextual theory method. The research tool (data collection) was a semi-structured interview, which means that by analyzing qualitative data, it identifies the unknown aspects of the research variables. Using the grounded theory method, the data obtained from interviews with 10 elites and qualified specialists of the Telecommunication Organization were analyzed in three stages of open, axial and selective coding. Results: 14 general categories were presented in the form of a paradigm model that these factors include causal conditions (law and regulations, organizational culture, organizational structure, need for organizational adequacy, customer relationship management) central phenomenon (promotion of organizational adequacy in the Iranian administrative system), underlying conditions (Organizational development method), intervening conditions (effectiveness of human resources, organizational principles, and criteria, organizational adequacy thinking) and strategies (growth and development of administrative culture, development of basic criteria of organizational adequacy, organizational excellence strategy) and consequences (achievement of organizational goals, achievement of master goals Reference). Conclusion: Human resources are most valuable factor of production and most important capital and main source of competitive advantage and the creation of basic capabilities and real estate wealth in the areas of talent recognition, monitoring of any organization is considered, so performance capital It is necessary to improve it. Telecommunication organization with knowledge developments can continuously improve organizational adequacy to achieve digital maturity.

Purpose: The present study aims to provide a model for analyzing the brand-customer relationship on Instagram in the cosmetics industry. Method: In this study, qualitative and quantitative methods have been used to analyze the data. The statistical population in the qualitative phase includes brand marketing experts and in the quantitative phase consists of customers of the cosmetics industry. Sampling has been non-probabilistic and purposeful in the qualitative phase, and random using Cochrane formula in the quantitative phase. Interviews and questionnaires were utilized as data collection tools. Content analysis was used to analyze specialized interviews. Moreover, the identified indicators were validated by Fuzzy Delphi method. Then, using the structural-interpretive method, the initial model is designed and finally, using the partial least squares method, the final model of the research is presented. The analysis of research data in qualitative quantitative phases has been done with MaxQDA software and Smart PLS software, respectively. In order to achieve the objectives of the study, a set of practical indicators of brand-customer relationship were identified on Instagram through analyzing experts’ interviews. Findings: The findings reveal that brand performance influences the positioning and creating of brand and brand value. Brand awareness and brand personality are among the indicators that affect brand performance. Furthermore, marketing strategy affects the quality of services. Conclusion: It is recommended that various entertainment tools such as videos, applications, in cyberspace on Instagram be posted and create a happy and fun atmosphere in cyberspace along with humor, contest design, and puzzles related to the type of activity and brands.

Purpose : Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. Therefore, Internet service providers should be aware of how to establish lasting relationships with their customers and look for relationships to attract customers. The purpose of this study is to design a relational marketing model in the film sales and screening network in Iran. Method : In the present research method, after analyzing the theoretical and experimental records, the qualitative method and in-depth interviews with 10 managers of film sales companies were carried out using targeted sampling method and theoretical sampling, which has reached theoretical saturation. The obtained information was then analyzed using the content analysis method and a paradigm model of relational marketing was constructed. Findings: The results showed that relational marketing in the sales and film network in Iran is one of the factors of relational marketing (including the themes of causal conditions: communication, relationship quality, innovation; background conditions: marketing, advertising; mediating conditions: Customer gender, customer expectations, customer knowledge, customer focus and ultimately the outcome: customer loyalty, customer satisfaction, customer trust, competitive advantage, business performance, and customer commitment) can have an impact. Conclusion : By focusing on the factors obtained in this research, relationship marketing can create customer loyalty, customer satisfaction, competitive advantage, business performance, and customer commitment in film sales companies.

Purpose : The study aims to study the effect of architectural design parameters on IEQ in accomplishing school smartification. Method : The research was conducted in school buildings located in Tabriz, Iran. The indicators chosen to represent IEQ are the adaptive PMV model used for thermal comfort, imageless daylight glare probability used for visual comfort, and CO2 concentration used for IAQ assessment. The simulation technique was used to collect data for a generative parametric school model. The method of data analysis includes a multivariate linear regression algorithm, t-test statistic, and one-way analysis of variance. The studied variables are dimensions of classrooms with the fixed area, Percentage of window area on a wall, window height, Shading, and protrusions in plan design. The stepwise method for multivariate linear regression in SPSS was used to assess the vital IEQ indicator in terms of thermal and visual comfort and CO2 concentration. Findings : The study found that among studied indicators, the south facade window ratio significantly correlates with IEQ. The other CRI parameters are the north window ratio and north window height. the findings revealed that to increase the IEQ in schools, facade design is more critical than the plan. The higher the window surface on the south, north, west, and east faces, the greater the thermal comfort and glare probability is. Conclusion : However, increasing the height of the windows can reduce glare and also increase thermal comfort. Thermal comfort improves as the length of the southern classrooms rises. On the bright side, it has no noticeable glare effect.

در هزاره سوم مولفه ، امنیت دستخوش تغییرات مهمی شده است. انسان به عنوان رکن اصلی در سازمان ها فعال بوده و در جامعه نقش محوری را ایفا می کند. در هزاره سوم یکی از مسائل مهم چالش زیست محیطی می باشد. در این پژوهش با موضوع، انسان، سازمان و اجتماع به آن پرداخته شده است. همچنین چگونگی رابطه ی امنیت با مسئله زیست محیطی بررسی و تبیین گردید. پژوهش حاضر از نظر نوع توصیفی و تحلیلی و از نظر هدف بنیادی می باشد. شیوه جمع آوری اطلاعات هم به روش اسنادی و بااستفاده از روش تحلیل محتوا انجام گرفته است .