مطالب

Introduction: The concept of ethical branding comes from the intersection of business ethics and brand management. An ethical brand is a brand that prevents harm to others. The purpose of this research is to provide a model of ethical variables influencing branding. Material and Methods: The current research is qualitative and among exploratory and applied research. The statistical population of this research includes business owners in East Azerbaijan province. Through targeted sampling, 15 people were selected as a sample from the target population. The data collection tool was semi-structured in-depth one-on-one interviews. Finally, the obtained data were recorded and analyzed by theme analysis method using MAXQDA18 software. Results: Examining the findings and conducting thematic analysis indicated the effect of 4 main ethical variables or main themes, which included: corporate ethical philosophy, corporate ethical communication, corporate ethical culture and ethical image. Conclusion: The unethical activities of businesses have caused many concerns for managers and academic researchers, because unethical behavior on the one hand affects the brand's personality and on the other hand, the decline of the company's reputation among customers, lack of it leads to repeat purchases and sanctions and punishment of the business by customers. Paying attention to the 4 factors presented in the formation model of ethical branding can have a significant impact on creating brand trust and satisfaction in commercial businesses.

Introduction: This research aims to investigate the role of the sense of security and social cohesion on adherence to social moral values from the perspective of Tehrani citizens. Material and Methods: The current research was applied, which was carried out by survey method and correlation method. The statistical population of this research includes all citizens over 15 years of age living in Tehran, which according to the statistics center in 2015 was equal to 10,585,086 people. Among the target population, 388 people were selected as a sample by multi-stage cluster sampling method. The data were collected using a questionnaire and finally analyzed using the Pearson correlation test with SPSS software. Results: The results of the research indicate that there is a significant relationship between adherence to social values and a sense of social security (r=0.434) and social cohesion (r=0.587) and also between a sense of security and social cohesion (r=0.263) there is a positive relationship. Conclusion: The present research showed that with the increase of social cohesion (popular participation and activity in the community, normative acceptance and legalism, local belonging and interest in the environment) and the feeling of security both subjectively and objectively and conditions, the level of adherence and respect It increases the values of social ethics, including commitment, honesty and adherence to family relationships

Purpose: The interaction of remote employees can play an effective role in improving the situation of the organization, which possible factors affecting it include the use of information and communication technology and internal communication satisfaction. Therefore, the current research was conducted with the aim of determining the relationship between the use of information and communication technology, internal communication satisfaction and interaction of remote employees with structural equation modeling. Methodology: In a descriptive research from type of correlation, from among the education employees of one district of Tehran city number of 220 people were selected as a sample with using the stratified random sampling method. In this study, in order to collect research data was used the Lee standard questionnaire (2023), which in the present study its validity and reliability were checked and confirmed. The data of this study were analyzed by structural equation modeling method in SPSS and Smart PLS software. Findings: The findings of the present study showed that there was a positive and significant correlation between the use of information and communication technology, internal communication satisfaction and employee interaction (P<0.01). Also, the model of use information and communication technology on employee interaction with the mediator of internal communication satisfaction had a good fit. In this model, the use of information and communication technology had a direct and significant effect on internal communication satisfaction and employee interaction and internal communication satisfaction had a direct and significant effect on employee interaction. In addition, the use of information and communication technology with the mediator of internal communication satisfaction had an indirect and significant effect on employee interaction (P<0.001). Conclusion: Considering the direct and indirect impact of the use of information and communication technology on employee interaction, in order to promote the status of the organization and employee interaction can be provided the conditions for improve the use of information and communication technology and internal communication satisfaction.

Purpose: The effectiveness of schools including in the field of evaluation creates a competitive advantage for schools in compared to other schools. Therefore, the aim of this study was to identifying the dimensions and components of school evaluation based on the effective components of top schools. Methodology: This study in terms of purpose was applied and in terms of execution method was qualitative. The population of study was the faculty members and staff and senior experts of education of Tehran province in 2020 year, which according to the principle of theoretical saturation 14 people were selected as a sample with using the purposive sampling method. The tool of the study was a semi-structured interview, which whose data were analyzed by open, axial and selective coding method in Maxqda software. Findings: The findings showed that the school evaluation based on the effective components of top schools had 19 components in 6 dimensions including planning (2 components), evaluation (3 components), education and innovation (3 components), management and leadership (6 components), facilities (3 components) and cultural and social (2 components). Finally, the pattern of school evaluation dimensions and components based on the effective components of top schools was drawn. Conclusion: The identified dimensions and components for evaluating schools based on the effective components of top schools can be used by experts and curriculum planners to improve the state of the educational system.

Purpose: The using an interactive approach in sciences education can improve its learning. Therefore, the current research was conducted with the aim of identifying the dimensions and components of sciences education based on an interactive approach with an emphasis on the nature of science. Methodology: This study in terms of purpose was applied and in terms of implementation method was qualitative. The current research population was university students and teachers of basic sciences who were familiar with the subject, which number of 15 people of them were selected as a sample according to the principle of theoretical saturation and with the purposive sampling method. The data was collected by the in-depth semi-structured interview method and its validity was confirmed by the triangulation method and its reliability was obtained by the agreement coefficient method between two coders 0.86. The data were analyzed by open, axial and selective coding method in MAXQDA software. Findings: The findings showed that for sciences education based on an interactive approach with an emphasis on the nature of science were identified 48 concepts in 16 categories and 4 themes; So that 4 themes were included quality-orientation in the sciences education system (with 3 categories of quality evaluation in the educational system of formal education, efficiency of the educational system for science education and lack of effectiveness of science education programs in the formal education system), strategic management of the education system of formal education (with 6 categories of trust to abilities and plans of policymakers, institutionalizing the principles of science education, intra-group and institutional collectivism, developing the structure of an educational implementation system for logical thinking, keeping pace with global developments and designing science education programs for students), proposed solutions for designing the science education system based on the interactive approach (with 3 categories of students' participation in education, emphasis on strengthening the spirit of independence of students and logical education and its place in modern education) and challenges of the formal education system in the field of sciences education (with 4 categories of identity and its place of science in the educational system, argument-oriented and having a critical view, macro structure and institutional level of formal education and criticism to the educational system of current education structure in schools. Conclusion: Based on the results of the current research and the identified dimensions and components for sciences education based on an interactive approach with an emphasis on the nature of science, experts and planners of the educational system can take an effective step towards improving the sciences education based on an interactive approach by improving its dimensions and components.

Purpose: The entrepreneurship development in the higher education system creates a competitive advantage for educational systems. Therefore, the current research was conducted with the aim of identifying the dimensions and components of the entrepreneurship development model in the country's higher education system. Method: In an applied study from type of qualitative from among the experts of the country's higher education system number of 14 people of them were selected as a sample according to the principle of theoretical saturation and based on the inclusion criteria with the purposive sampling method. The samples of the present research were subjected to a semi-structured interview, which whose validity was confirmed by the triangulation method and their reliability was calculated by the coefficient of agreement between two coding methods 0.84. Data were analyzed by thematic analysis method in MAXQDA software version 2020. Results: The findings indicated that the entrepreneurship development model in the country's higher education system has 73 components in 8 dimensions, including intrastructural strategic components (with 3 components), policy-making strategic components (with 3 components), centrality of the higher education system (with 4 components), cooperation of the higher education system (with 10 components), human force (with 11 components), adaptability (with 11 components), external organization (with 10 components) and internal organization (with 11 components). Finally, the entrepreneurship development model in the country's higher education system was drawn based on the output of MAXQDA software. Conclusion: According to the results of this study and based on the dimensions and components of the entrepreneurship development model in the country's higher education system, it is necessary to plan for the entrepreneurship development through the improvement of the identified dimensions and components in this research.

The function of social media and it's awareness and information can play a significant role in the changes in stock prices and investors' decision making. Fluctuation is an important measure of financial performance that reflects uncertainty or risk. In view of this, the present study investigated and analyzed the social media and the fluctuations of the Tehran Stock Market during the period of April 2011 to August 2021 using auto-regression model. The results show that the instantaneous reaction functions of the stock returns of active companies in the Tehran stock market to the changes in the social media, the number of shares of the companies, the infected and the dead of covid-19 were positive until the third and fourth periods, and after the mentioned periods of shock entered into the explanatory variables did not have an effect on the fluctuation of the companies' returns. Also, the results of the analysis of variance showed the high effects of the number of shares of the companies in the changes of the efficiency of the companies and the effect of social media in explaining very slight changes in fluctuations have been observed