مطالب

The correct position and the determining role of the second and first millennium BC cultures in the Fars region (Marvdasht plain) which we know as the Shoqa/Timuran cultures and the importance of this culture in the transition from the prehistoric to the historical period (Achaemenid) are still not well known. Despite of extensive archaeological research that has been done in the Marvdasht plain and the presence of significant sites of this period, due to the limited and generally very old excavations in these sites, it is still difficult to understand these developments. During that time, huge developments were taking place in Khuzestan and Fars regions; Changes usually created many conflicts between native cultures and southwestern cultures origin (Elamite).Some archaological findings, such as weapons, are signs of the height of such conflicts in the past. This paper will study and introduce the collection of weapons of Toll-e Shoqa, which were obtained from the excavations of Mahmoud Rad in 1942 and Vandenberg in 1950 in that site, those are now kept in the National Museum of Iran. These collections have been studied recently in the inventory project in the National Museum of Iran archives. So far, few cultural materials from Toll-e Shoqa have been published and more emphasis has been placed on its pottery; the pottery is the basis of the relative chronology of this period in the Fars region. Unfortunately, the results of the archaeological excavations in Shoqa were never fully published and all its cultural materials were not introduced. In the organizing project of the National Museum of Iran which will be described and analyzed in this paper.

Neuromarketing and its tools are an emerging and evolving field that bridges the gap between consumer behavior studies and neuroscience. These new technologies are used in the field of neuromarketing and neuroscience to observe the brain areas involved, for example, in seeing, hearing, or smelling the product. For example, functional magnetic resonance imaging (FMRI), electroencephalography (EEG), and event-related potentials (ERP) are used to identify the active points in the consumer's brain when they see, smell, or hear the product or service being tested. How these different techniques and tools work in neuromarketing has always been somewhat confusing to marketers. This study aims to examine the research articles published on the ScienceDirect website by identifying the current state of neuromarketing tools and electroencephalography (EEG) in neuromarketing to identify research gaps and provide recommendations for the application of this technique for experimental research for marketers. Using a two-stage bibliographic methodology, we show that although "neuromarketing" is the focus of research on the ScienceDirect website, there are not many empirical studies examining electroencephalography (EEG) and the combined use of this technology in consumer behavior. However, the use of this tool to screen messages and promotional materials has received the most attention. This study highlights the limitations of a systematic investigation of EEG issues in neuromarketing by examining FMRI, EEG, and ERP technologies. It also focuses on consumer behavior, particularly online shopping decision making, website design, and consumers' physiological responses to the brand. In addition, future studies are expected to be completed by combining EEG and neuromarketing technologies.