مطالب

The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose. Subjects in qualitative research are people living in the cities of Nowshahr, Chalous, and Tonekabon, whose sample size in the qualitative section includes knowledgeable interviewees in the field of online business. The data collection tool was purposeful and MAXQDA software was used for data analysis. In a small phase, the subjects were Caspian littoral consumers in the field of online business, about 400 of whom were selected to collect data from them. The AMOS and EXCEL have been used to test the hypotheses of structural model equations, and perform Dematel analysis. The results showed that the amount of  for e-services and electronic security was negative, which indicates the influence (disability variable) of the above factors in the conceptual model of the research. Also, the   rate for electronic advertising and electronic support is more than zero, which indicates the effectiveness (cause variable) of these factors. The calculated   value shows that the order of importance of the five indicators in the present research model is: 1- Electronic services 2- Electronic support 3- Electronic customer orientation 4- Electronic advertising 5- Electronic security. The results show that five indicators (e-services, e-security, e-support, e-advertising, and e-customer orientation) are components and tools of online marketing to improve sales performance. The results showed that the amount of E_j for e-services and electronic security was negative, which indicates the influence (disability variable) of the above factors in the conceptual model of the research. Also, the E_j rate for electronic advertising and electronic support is more than zero, which indicates the effectiveness (cause variable) of these factors. The calculated P_i value shows that the order of importance of the five indicators in the present research model is: 1- Electronic services 2- Electronic support 3- Electronic customer orientation 4- Electronic advertising 5- Electronic security. The results show that five indicators (e-services, e-security, e-support, e-advertising, and e-customer orientation) are components and tools of online marketing to improve sales performance.

Power is understood as a process exercised and negotiated in an English-as-a-foreign-language interaction. This article aims to fill the gaps of literature in researching the relationship between teachers' power and students’ learning behavior in Vietnamese classroom interaction as there was little research on how teachers’ use of power can exert educational effects on students, and which changes the way students acquire or learn in general and particularly language. The data came from an ethnographic approach, including audio-recording, classroom observation, and teacher interviews. By employing the tools of critical discourse analysis, the analyses bring together the view of the subject of the study with classroom power relations to give deep insights into the microlevel classroom discourse and the macrolevel of professional discourse (in this case, it is understood as pedagogical discourse). The findings show how power was negotiated over in different forms of classroom behavior. Besides, the discursive classroom practices reveal the relationship between classroom behavior norms that the teachers attempted to impose and the well-known student-centeredness. Implications have been worked out through a proposal of a classroom interaction structure where a constructivist learning environment or a classroom of happiness is aimed to create, which helps increase the learning potential and capacity of students.