درخت حوزه‌های تخصصی

Purpose - Women as half of the human resources in rural areas play an important role in entrepreneurship development in rural communities. The reinforcement of rural women entrepreneurship is an effective approach for two development indices, that is., increasing employment and reducing unemployment. So, given the significance of the sustainability of small and medium-sized businesses of women in the rural economy and rural development, it is important to identify the factors influencing the sustainability of the entrepreneurship process among them. In this respect, this study aimed to explore the factors affecting the sustainability of the business of the entrepreneur women who were members of rural microcredit funds in Mazandaran province. Design/Methodology/Approach- The research was a descriptive one. The statistical population was composed of 776 entrepreneur women who were members of 26 rural microcredit funds in Mazandaran province, out of whom 260 women were sampled based on Krejcie and Morgan’s table. The main research instrument was a self-constructed questionnaire whose face and content validity were confirmed by a panel of experts. Also, average variance extracted (AVE) and composite reliability (CR) supported the convergent validity and the reliability of the instrument, respectively. Data were analyzed by structural equation modeling using the partial least squares technique in the Smart PLS3 software package. Finding- Based on the results, the sustainable businesses of rural women who are members of rural microcredit funds were positively and significantly affected by the infrastructure, educational-skill, policymaking, economic, and environmental-geographical factors (with coefficients of 0.412, 0.219, 0.175, 0.165, and 0.137, respectively) at the 99% confidence level and by personality and attitude (0.183 and 0.162, respectively) at the 95% confidence level. These factors captured 92.3 percent of the variance in sustainable businesses. Research Limitations- The dispersion of microcredit funds across the counties and the difficulty of identifying entrepreneurs in them, which would constitute the statistical population, were the main limitations and challenges of the research. Practical Implication: The most important approaches to developing sustainable businesses among rural women include identifying motivated entrepreneur women, providing adequate facilities, raw materials, and inputs, creating job opportunities for small home jobs in villages to motivate women businesses, promoting communication between rural women and successful entrepreneurs, arranging visits of successful businesses, holding short-term applied skill development courses, and creating proper conditions for the use of the Internet and cyberspace for marketing their products. Originality/Value- Based on the results, various factors significantly influence sustainable businesses of women who are members of rural microcredit funds. Therefore, organizations and officials can contribute to the development of women’s businesses in rural areas through supporting the women by material and spiritual motivations, encouraging them, and reinforcing their commitment and responsibility.

Purpose - Rural production cooperatives (RPCs) play an important role in sustainable development in rural areas by considering three principles: domination, possession, and agency in the agriculture sector. The purposes of this study are to measure the stability of RPCs and presenting effective strategies to achieve it from the managers’ view point. Design/methodology/approach - The present study is a mixed-research method using analytic-descriptive method, including two different questionnaires. One questionnaire aiming at prioritizing and measuring the stability of the RPCs was prepared and presented to the members of RPCs. Stability was measured with 24 indices in three economic, social, and environmental dimensions using Shannon Entropy technique, according which the cooperatives were prioritized. The other questionnaire was prepared to present the best approach to achieve sustainable development from the view point of the managing directors and the board of directors. The best strategy was adopted using SWOT and ANP analysis. Findings - Regarding the sustainable development, the findings of the study indicated that among rural production cooperatives in Isfahan, 12 cooperatives were unstable, 8 cooperatives were semi-stable, and 8 cooperatives were stable; this type of farming system is semi-stable. Developmental strategy (SO) was adopted as the best strategy to achieve sustainability, and the focus was on endogenous development through reinforcing internal strengths to obtain external opportunities. It includes promoting self-reliance through increasing members’ participation in cooperative, empowering the staff and members (i.e. the experienced managing director and the staff with required specialty and expert holding promotional classes), using multilevel, multi-sectorial, multi-cluster, collaborative, and holistic approaches to manage the RPCs, and promoting systems based on collaborative team work. Practical Implications - In rural sustainable development planning, sustainable farming systems must be considered as the focal core of any development plan. Since a big part of farming system in rural areas is devoted to smallholdings, promoting cooperation culture by the rural development planners can prepare the ground for empowering the villagers to obtain sustainable development. Originally/value: For the first time in Iran, the current research attempted to present functional strategies for RPCs development using a mixed-method design.