درخت حوزه‌های تخصصی

One of the most valuable assets of each firm is the brand of that firm. Whatever the brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different domains such as university and business market to itself. Most of the researchers and managers of companies have concluded that the most valuable asset of a firm for improvement of marketing is the knowledge of branding which is accomplished by investing in marketing plans and creates the brand picture in the consumer&rsquos mind. With regard to this important, studying the effective factors on the brand equity and its effects on the customer responses with a comprehensive look which includes both dimensions is needed. In this research we intend to design an optimal model for Samsung company to study that which variables can have the most effect and also they can have what effect on the customer behavior and response. The purpose of doing this research is to introduce the conceptual model about the effect of the Marketing Mix elements on the brand equity and its relation with the customer responses. This research has been a descriptive-survey kind and the field information was collected by the questionnaire tool. The statistical population of this research includes the consumers of the audio-video products of Samsung company. The sample size was assessed according to the Coachran formula in the unlimited population including 384 samples and data analysis was done with modeling the structural equations by statistical software named SPSS and LISREL. The research results have indicated the existence of positive relation between the research variables and fitting the conceptual model of the research.

One of the most important issues in today&rsquos urban world is increasing use of cars and its noise pollution, which is now one of the most important affecting pollutants on health and quality of lives of residents in urban areas. Noise pollution effects on various aspects of human and the community health as well as the high cost of treatment, thus more studies in this field is needed. Hence the importance of this study is to measure noise pollution caused by traffic and its impact on public health and mental health of the citizens in Qom. The study method was field studies and library. The data obtained over a period of three months regularly studies from the streets of Qom and using the B & K-2230, Quest-2900 and dosimeter. Overall, the results indicate that almost in all streets, noise pollution rate is higher the standard level. Among these the Imam Khomeini Avenue, 19 Day, Eram, and Enghelab streets have more noise pollutions. Noise pollution reflects is determined by field studies. Analyzing the questionnaires distributed among residents of adjacent streets, the results show that there are mild to severe illness and eventually decrease mental and general health of nearby residents in the streets.

Land use is often referred as the basis for urban planning. Perhaps the main reason is that the discussion of fundamental related to urban planning objectives has play the first role in the land use studies. Basic topics such as proper location, optimal allocation, diversification, functionality and &hellip which are in direct contact with comfort goals, are the last objectives of urban planners and designers. One of the major issue, which has been paid less attention to, is the incorporation of urban land use. In this paper, which were prepared to assess the incorporation of urban land use and its role in urban sustainability, tried to measure the rate of the incorporation of seven metropolitan areas of Ahvaz by using the Shannon entropy and the latest statistics of related to per capita and percentage of exist land use. The results indicate that the region number one is incorporation than the other regions in terms of land use incorporation, but in general this indicator in the seven regions had little effect on urban sustainability.

This research aims to study the role and function of economic-social nongovernmental organizations' frontier cooperatives in sustainable development with emphasize on developing cooperatives in frontier regions. In this research study the position, function and performance of cooperatives of four frontier cities including Agh Gola city, Gaz port city, Turkman port city and kelaleh were selected, studied and analyzed. The method of study was descriptive-analytical and data documental collection was analyzed in three dimensions of sustainable development including economic, social and environmental by using econometrics (OLS). The results of data analyses have showed that the activities of nongovernmental organizations such as frontier cooperatives of these regions leave the most effects respectively in the field of social, economic and environmental indicators. In the other word, through development in frontier cooperatives and expansion of their activities in borders, at first they had the most positive effect in development of social indicators and at the second degree , they had effect on economic and environmental indicators and dimensions and the relationship between frontier cooperatives' innate duties and their further development with sustainable development of border and central regions is always significant and some strategic programs must be planned in these fields and its relative dimensions.