Social media has concurrently unified and fractured the Palestinian people. It has facilitated international condemnation of Israeli occupation but also has fueled violence and sectarian conflict. Pro-Palestinian activists continue to pursue Boycott, Divestment, and Sanctions (BDS) efforts and work with Information and Communication Technologies (ICTs) professionals to further develop an Internet-based presence and distribute information using social media and new platforms. If, however, the Palestinian resistance movement is to succeed, it must come to terms with the emancipatory and simultaneously contradictory effects of social media.