مطالب

The main purposes of this study are identification, modeling and ranking of factors influencing the brand hate.  To do this, mixed approaches of qualitative and quantitative have used. In the qualitative approach, the grounded theory method has considered. Hence, the opinions of 18 sale managers in the field of home appliance, as experts, collected and analyzed. The results of analyzing in 3 steps of grounded theory with MAXQDA software revealed that 14 variables affect the brand hate which are placed in 3 groups of casual condition, external factors and main variables. The results of this section was approved by 10 indicators of Strauss and Corbin. In the next section, for understanding the importance and rank of each variables in brand hate, TOPSIS method has used. The results of this section showed that among main variables, experimental avoidance; among casual condition, marketing and advertisement and among external factors, competition had highest importance.

Time changes of return, inefficiency studies performed and presence of effective factors on share return rate are caused development modern and intelligent methods in estimation and evaluation of share return in stock companies. Aim of this research is prediction of return using financial variables with artificial neural network approach. Therefore, the statistical population of this study includes 120 listed companies in Tehran stock securities during 2005 to 2017. Independent variables in this research are market variables (Earning quality, free cash flow) and dependent variable is share return. The obtained outputs from estimation of the artificial neural networks and results obtained from estimation, using of this method with evaluation scales concerning random amount and comparing it with adjusted R, we found that there is meaningful relation between the associated variables and return. However, such network has the least error than other networks.

The purpose of this study was to evaluate the spatial justice in different dimensions (physical, social, economic, and environmental) in order to have balance regarding four regions of Shahriyar city. The spatial justice approach in a city is used for controlling and reducing the physical-spatial inequalities as well as a fair distribution of municipal services and facilities in different areas of the city. In this study, the spatial justice of four areas of Shahriyar city was evaluated with 13 criteria and 27 indicators. This study was carried out through exploratory-analytical research method that used two models of the analytic hierarchy and the shortest distance. Eventually, the final map of different access levels was drawn through combining fuzzy logic with these two models. The findings and obtained results through Topsis model indicated that area 1 of Shahriyar city had the highest rank in social, economic, physical, and environmental indicators. However, the area 3 had unfavorable economic and physical conditions, and area 2 had unfavorable environmental conditions. Having integrated Topsis and Fuzzy models, it was shown that areas 1 and 2 were considered as privileged regions and areas 3 and 4 were respectively determined as the semi-privileged and nonprivileged regions. Moreover, the Analytic Hierarchy Process (AHP) method indicated that areas 1 and 4 had better conditions and areas 3 and 2 are respectively on the lower levels. Finally, after combining the results of fuzzy and AHP models, the final map was designed. It showed that the areas 1 and 4 were privileged regions; areas 3 and 4 were respectively the semi-privileged and underprivileged regions of the Shahriyar city. Generally, the results of this study indicated that the physical-spatial development of Shahriyar city was unbalanced and did not meet the conditions of equity-based city.

Ever-increasing population and urbanization have had a detrimental effect on the cities and the continuing urbanization resulted in the social, economic, and environmental problems of the cities which is a crisis and the warning for the cities’ sustainability. This situation is also the case in many cities in Iran, which are faced with the consequences of urban rapid growth and the lack of sufficient financial and human resources in the management process. It is well understood that the livability based on the participation of residents in a neighborhood emphasizes on the social capital, public participation and the sense of belonging of the neighborhood residents. This, with an emphasis on the role of people and community in the neighborhood, can provide better outcome to the neighborhood in identifying neighborhood problems and subsequently decision making, planning and the related authorities in a neighborhood. Indicators of this study are socioeconomic, physical, and environmental indicators. The purpose of this research is to identify the threats, opportunities and capabilities of Zone1 in District 9 by using a survey in the form of a five-point Likert scale. This study was done by using the SWOT model and prioritizing them using a Quantitative Strategic Planning Matrix (QSPM). The results of the research show that the construction of class parking, the construction of a hangout, the rehabilitation of existing gardens and parks, defining of the incentive development projects in the state and municipal lands, are of the basic needs of the neighborhood and have the highest priority which are mostly physical and infrastructural.