مطالب

The purpose of this study is to investigate the role of e-commerce marketing capabilities in enhancing Iranian carpet export capabilities via a paradigmatic model. In fact, the present study seeks to identify various factors that may influence the role of electronic marketing capabilities in promoting Iranian carpet export capacity. The identified strategies obtained from the paradigmatic model in this study are ranked in order to develop an understanding of the strength of their effects on the outcomes of e-marketing at the international level. In terms of research philosophy, the present study is based on interpretive paradigm and is considered an applied-developmental research in terms of research orientation. The data were collected using semi-structured interviews and a standardized questionnaire. The study population consisted of experts and managers of the carpet industry in Iran, who were selected using purposive sampling. Data analysis was carried out using theme analysis approach in MAXQDA software, and quantitative data were analyzed using interpretive structural modeling in Excel software. The main finding of the present study is to introduce a paradigmatic model of the role of e-commerce marketing capabilities in promoting Iranian carpet export capability. This model identifies and introduces contextual, causal, strategic, and intervening factors as well as the implications of developing e-marketing capabilities with the primary concern of promoting the country's carpet export capabilities. In addition, in the quantitative phase of the study, thirteen strategies affecting two categories of short-term and long-term outcomes were ranked based on the strength of their impact on outcomes.

An examination of some of the main ideas of John Rawls first two books, A Theory of Justice and Political Liberalism and of the relations between these ideas. Particular attention is given to the sense in which Rawls’ theory is a liberal theory, and to the relation between the rationale for Rawls’ two principles of justice and his later ideas of overlapping consensus and public reason. In this paper I will offer an interpretation of some central features of Rawls’ theory of justice, features that are familiar but also subject to controversy. The question of how they should be understood bears on the relevance of Rawls’ theory under current conditions not only in Iran but also in the United States, where views opposed to liberalism have gained support.