مطالب

the purpose of this research is to prioritize the indexes of discretion, Heterogeny and Autogeny factors in order to analyze and evaluate their readiness for ideal situation of Central bank of the Islamic Republic of Iran (CBI). This research is an exploratory kind and in terms of method is a survey kind. The data collection tool is questionnaire. After two Delphi cycles, in final questionnaire the detachment variable was eliminated and for Autogeny variable 10 questions, Heterogeny 11 questions and discretion 17 questions were regulated, therefore it can be said the ostensible and content validity of the questionnaire was confirmed. Also since Cronbach's alpha coefficient of the questionnaire was higher than 0.7, it indicates acceptable reliability of the questionnaire. In order to analyze the data, Friedman test with applying SPSS software was used. The results showed, the structural dimension with average grade of 1.83 had higher average than contextual dimension which means in Discretion factor, the structural dimension has more readiness for ideal situation. Also the structural dimension with average grade of 2 had higher average than contextual dimension which means in Heterogeny factor, structural dimension has more readiness for ideal situation. And finally, the contextual tent dimension with average grade of 1.91 had higher average than structural dimension which means in Autogeny factor, the contextual dimension has more readiness for ideal situation.

In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management information system and in this study tries to answer this question “is there a significant relationship between customer relationship management (CRM) information systems and performance of Bank Parsian? The study place is the territory between the employees of Parsian Bank in Tehran. The study was conducted for 6 months in 2015 and the population is consisted of all managers and experts. This study conducts in Parsian Bank, which the number of employed managers and experts about 168 people estimated. In this study, simple random sampling was used and sample size was determined using Cochran formula. The sample was calculated according to confidence level 95% and probability of error 5% and the population size was 168, the sample size is 117 people. The results showed there is a significant relationship between customer relationship management (CRM) information systems and internal performance and process performance and financial performance in Parsian Bank. As well as there is a significant relationship between customer relationship management (CRM) information systems and performance in Parsian Bank.